<h1><strong>Start Selling on Greece’s Skroutz Marketplace</strong></h1>
<p>With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system.</p>
<p>Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling.</p>
<p>During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.</p>
<h2><strong>Skroutz XML product feed generation</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Automatic XML feed URL generation for easy Skroutz onboarding</li>
<li>Support for fashion stores (variable products with size & color attributes)</li>
<li>Support for electronic stores requiring EAN codes</li>
<li>Select custom Unique ID (Product ID or SKU)</li>
<li>Define required EAN meta field for compliance</li>
<li>Conditional product exclusion from the XML feed (by category, brand, or product tag)</li>
<li>Exclude specific brands or product categories from export</li>
<li>Set default availability for in-stock products</li>
<li>Automatic XML feed regeneration (hourly or configurable interval)</li>
</ul>
<h2><strong>Skroutz Marketplace integration</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Webhook integration for real-time order synchronization</li>
<li>Secure API token authentication with Skroutz Merchant account</li>
<li>Live order syncing between Skroutz Marketplace and WooCommerce</li>
<li>Configure default order status for accepted and non-accepted orders</li>
<li>Optional automatic order acceptance with automatic pickup time selection</li>
<li>Automatic stock updates after order placement</li>
<li>Accept or reject orders directly from your WooCommerce backend</li>
<li>Voucher printing directly from WooCommerce</li>
</ul>
<p>Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.</p>
<h3>Screenshots</h3>
<p><img class="alignnone wp-image-18734001123445 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_marketplace_smart_cart_settings_woocommerce.jpg?w=980" alt="Skroutz Marketplace Smart Cart settings including webhook URL and API token configuration in WooCommerce" width="980" height="439" /></p>
<p><img class="alignnone wp-image-18734001123446 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_1.jpg?w=980" alt="Skroutz XML feed settings including unique ID and EAN field configuration in WooCommerce" width="980" height="437" /></p>
<p><img class="alignnone wp-image-18734001123447 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_2.jpg?w=980" alt="Skroutz XML feed configuration including size, color, and availability settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123448 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_3.jpg?w=980" alt="Skroutz XML feed category and brand exclusion settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123449 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_4.jpg?w=980" alt="Skroutz XML feed generation frequency and advanced configuration options" width="980" height="441" /></p>
<p>Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.</p>

Skroutz Marketplace & XML

<p>Start selling on Greece’s biggest marketplace with the Skroutz Marketplace & XML for WooCommerce plugin.</p>

<div class="woo-sc-box normal  info ">
<p>Note: <strong>AutomateWoo Refer A Friend</strong> requires <a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a> to be installed and active on your store.</p>
</div>
<h2><strong>Boost your organic sales by adding a customer referral program to your WooCommerce store.</strong></h2>
<p>Adding a referral program to your WooCommerce store is a great way to increase your word-of-mouth sales and numerous studies show that people trust recommendations from people they know.</p>
<p>With AutomateWoo Refer A Friend you can quickly set up a referral program that is customized for your store.</p>
<p>Run a ‘coupon based’ campaign where advocates can share a unique coupon, giving the friend a discount and the advocate store credit for each successful referral. If you don’t wish to offer coupon discounts you can run purely ‘link based’ campaigns where advocates can refer their friends by sharing a unique link to your store.</p>
<h2>Why Use Refer A Friend?</h2>
<h3>Effortless Referral Management</h3>
<p>Easily create and manage a WooCommerce customer referral program all from your WordPress admin area. You can choose between either an automatic or manual referral approval process. Selecting automatic approval means that any referral that does not appear to be fraudulent will be automatically approved once its corresponding order is marked as complete.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png"><img class="size-medium wp-image-4874122 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png?w=620" alt="" width="620" height="382" /></a></p>
<h3>Intuitive Referral Process</h3>
<p>The customer referral process is easy and flexible for advocates, allowing sharing via Email, Facebook, Twitter and WhatsApp.</p>
<p>For the advocate’s friend the process is just as simple, all they need to do it use a coupon to gain their referral discount.</p>
<figure id="attachment_4917272" aria-describedby="caption-attachment-4917272" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-4917272 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-refer-a-friend-page.png?w=620" alt="WooCommerce customer referral page" width="620" height="443" /><figcaption id="caption-attachment-4917272" class="wp-caption-text">Full Share Page – Screenshot taken using the Storefront theme</figcaption></figure>
<figure id="attachment_4874132" aria-describedby="caption-attachment-4874132" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png"><img class="size-medium wp-image-4874132" src="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png?w=620" alt="" width="620" height="578" /></a><figcaption id="caption-attachment-4874132" class="wp-caption-text">Share Email Default Template</figcaption></figure>
<h3>Post-Purchase Widgets</h3>
<p>Encourage referral sharing by including the post-purchase share widget on the order confirmation page and by creating order follow-up emails using the email version of the widget.</p>
<figure id="attachment_4874126" aria-describedby="caption-attachment-4874126" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/widget.png"><img class="wp-image-4874126 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/widget.png?w=620" alt="" width="620" height="247" /></a><figcaption id="caption-attachment-4874126" class="wp-caption-text">Order Confirmation Widget – Screenshot taken using the Storefront theme</figcaption></figure>
<p> </p>
<figure id="attachment_4874128" aria-describedby="caption-attachment-4874128" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png"><img class="size-medium wp-image-4874128" src="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png?w=543" alt="" width="543" height="368" /></a><figcaption id="caption-attachment-4874128" class="wp-caption-text">Email Share Widget</figcaption></figure>
<h3>Fraud Prevention</h3>
<p>It’s important for your customer referral program to include fraud prevention methods. Our WooCommerce Refer A Friend add-on has a few fraud rules out of the box:</p>
<ul>
<li><strong>Advocate IP address matches that of the customer</strong> – The referral will be marked as potentially fraudulent and will be blocked from auto-approval. Matching IP addresses don’t always mean that the referral is fraudulent as your store could be shared among co-workers who use the same IP address.</li>
<li><strong>Matching cookies</strong> – A cookie is placed in the advocates browser and if present they will not be able to use a referral coupon. If there is a match the coupon cannot be used.</li>
<li><strong>Matching emails</strong> – When attempting to use a referral coupon the billing email is checked against any previous orders. If there is a match the coupon cannot be used.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png"><img class="size-medium wp-image-4874135 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png?w=620" alt="" width="620" height="395" /></a></p>
<h3>Reporting</h3>
<p>Evaluate the success of your customer referral program by using reports that show the number of referral orders placed.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/report.png"><img class="size-medium wp-image-4874137 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/report.png?w=620" alt="" width="620" height="453" /></a></p>
<h3>Advocates Accounts Tab</h3>
<p>Advocates can view their successful referrals from their account area.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png"><img class="size-medium wp-image-4874138 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png?w=620" alt="" width="620" height="361" /></a></p>
<h3>Workflows Integration</h3>
<p>The Refer A Friend add-on integrates with AutomateWoo workflows adding new triggers and variables. This lets you set up automation for your customer referral program and also gives you complete control over any email notifications that you want to be sent to admins or advocates.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png"><img class="size-medium wp-image-4874139 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png?w=620" alt="" width="620" height="471" /></a></p>

AutomateWoo – Refer A Friend add-on

<p>Boost your organic sales by adding a customer referral program to your WooCommerce store.</p>

Skroutz Marketplace & XML vs AutomateWoo – Refer A Friend add-on