<h1>Start Selling on Greece’s Skroutz Marketplace</h1>
With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system.
Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling.
During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.
<h2>Skroutz XML product feed generation</h2>
<ul class="wccom-tick-list-primary">
<li>Automatic XML feed URL generation for easy Skroutz onboarding</li>
<li>Support for fashion stores (variable products with size & color attributes)</li>
<li>Support for electronic stores requiring EAN codes</li>
<li>Select custom Unique ID (Product ID or SKU)</li>
<li>Define required EAN meta field for compliance</li>
<li>Conditional product exclusion from the XML feed (by category, brand, or product tag)</li>
<li>Exclude specific brands or product categories from export</li>
<li>Set default availability for in-stock products</li>
<li>Automatic XML feed regeneration (hourly or configurable interval)</li>
</ul>
<h2>Skroutz Marketplace integration</h2>
<ul class="wccom-tick-list-primary">
<li>Webhook integration for real-time order synchronization</li>
<li>Secure API token authentication with Skroutz Merchant account</li>
<li>Live order syncing between Skroutz Marketplace and WooCommerce</li>
<li>Configure default order status for accepted and non-accepted orders</li>
<li>Optional automatic order acceptance with automatic pickup time selection</li>
<li>Automatic stock updates after order placement</li>
<li>Accept or reject orders directly from your WooCommerce backend</li>
<li>Voucher printing directly from WooCommerce</li>
</ul>
Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.
<h3>Screenshots</h3>
<img class="alignnone wp-image-18734001123445 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_marketplace_smart_cart_settings_woocommerce.jpg?w=980" alt="Skroutz Marketplace Smart Cart settings including webhook URL and API token configuration in WooCommerce" width="980" height="439" />
<img class="alignnone wp-image-18734001123446 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_1.jpg?w=980" alt="Skroutz XML feed settings including unique ID and EAN field configuration in WooCommerce" width="980" height="437" />
<img class="alignnone wp-image-18734001123447 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_2.jpg?w=980" alt="Skroutz XML feed configuration including size, color, and availability settings" width="980" height="434" />
<img class="alignnone wp-image-18734001123448 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_3.jpg?w=980" alt="Skroutz XML feed category and brand exclusion settings" width="980" height="434" />
<img class="alignnone wp-image-18734001123449 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_4.jpg?w=980" alt="Skroutz XML feed generation frequency and advanced configuration options" width="980" height="441" />
Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.
<h2 id="h-dev-friendly-skroutz-xml-feed-for-further-customization-using-filters" class="wp-block-heading">Dev Friendly Skroutz XML Feed for further customization using filters</h2>
Take a look on the following examples and further optimize Skroutz XML Feed to match your needs
<h3 id="h-modify-the-product-query" class="wp-block-heading">Modify the Product Query</h3>
Use the wpslash_skroutz_feed_query_args filter to modify the WP_Query arguments used to retrieve products for the feed. The example below only includes products that have stock greater than zero.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_query_args', function ( $args, $settings ) {
 $args['meta_query'][] = array(
 'key' => '_stock',
 'value' => 0,
 'compare' => '>',
 'type' => 'NUMERIC',
 );
 return $args;
}, 10, 2 );</code></pre>
<h3 id="h-exclude-products-from-skroutz-xml-based-on-custom-field-0" class="wp-block-heading">Exclude Products from Skroutz XML Based on Custom Field</h3>
On the following example we have a custom field with key name _hide_from_skroutz where when this has been set to yes the product is excluded from the XML feed. You can easily adjust wpslash_skroutz_feed_include_product to your needs to apply your own exclusion rules based on the rules you want.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
 if ( 'yes' === get_post_meta( $product->get_id(), '_hide_from_skroutz', true ) ) {
 return false;
 }
 return $include;
}, 10, 3 );</code></pre>
<h3 id="h-exclude-products-cheaper-than-a-specific-price" class="wp-block-heading">Exclude Products Cheaper Than a Specific Price</h3>
Using the wpslash_skroutz_feed_include_product filter you can also exclude products based on their price. The following example excludes all products priced below 5 euros from the Skroutz XML feed.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
 if ( floatval( $product->get_price() ) < 5 ) {
 return false;
 }
 return $include;
}, 10, 3 );</code></pre>
<h3 id="h-increase-product-prices-on-skroutz-xml-feed-0" class="wp-block-heading">Increase Product Prices on Skroutz XML Feed</h3>
Using the following example to adjust prices on your Skroutz XML Feed. On the following we are multiplying the price x 1.10. You can modify it to your needs.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
 return number_format( floatval( $price ) * 1.10, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-round-prices-on-skroutz-xml-feed" class="wp-block-heading">Round Prices on Skroutz XML Feed</h3>
You can also use the wpslash_skroutz_feed_product_price filter to apply custom rounding rules. The following example rounds all prices to end in .90 cents.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
 return number_format( floor( floatval( $price ) ) + 0.90, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-prepend-brand-name-to-product-title" class="wp-block-heading">Prepend Brand Name to Product Title</h3>
Use the wpslash_skroutz_feed_product_title filter to modify the product title. The following example prepends the brand name from a pa_brand taxonomy to the beginning of the product title.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_title', function ( $title, $product ) {
 $brand = get_the_terms( $product->get_id(), 'pa_brand' );
 if ( ! empty( $brand ) && ! is_wp_error( $brand ) ) {
 $title = $brand[0]->name . ' ' . $title;
 }
 return $title;
}, 10, 2 );</code></pre>
<h3 id="h-use-a-cdn-domain-for-product-images" class="wp-block-heading">Use a CDN Domain for Product Images</h3>
Use the wpslash_skroutz_feed_product_image filter to modify product image URLs. The following example replaces your site domain with a CDN domain for faster image delivery.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_image', function ( $image_url, $product ) {
 return str_replace( 'https://mysite.com', 'https://cdn.mysite.com', $image_url );
}, 10, 2 );</code></pre>
<h3 id="h-strip-html-from-product-description" class="wp-block-heading">Strip HTML from Product Description</h3>
Use the wpslash_skroutz_feed_product_description filter to clean up product descriptions. The following example strips all HTML tags and limits the description to 500 characters.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_description', function ( $description, $product ) {
 $clean = wp_strip_all_tags( $description );
 if ( strlen( $clean ) > 500 ) {
 $clean = substr( $clean, 0, 497 ) . '...';
 }
 return $clean;
}, 10, 2 );</code></pre>
<h3 id="h-free-shipping-for-specific-product-categories" class="wp-block-heading">Free Shipping for Specific Product Categories</h3>
Use the wpslash_skroutz_feed_product_shipping filter to modify shipping costs per product. The following example sets free shipping for all products in the free-shipping category.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_shipping', function ( $shipping, $product, $settings ) {
 if ( has_term( 'free-shipping', 'product_cat', $product->get_id() ) ) {
 return 0;
 }
 return $shipping;
}, 10, 3 );</code></pre>
<h3 id="h-modify-complete-product-data-before-xml-rendering" class="wp-block-heading">Modify Complete Product Data Before XML Rendering</h3>
The wpslash_skroutz_feed_product_data filter is the most powerful filter available. It allows you to modify the complete product data array right before XML rendering. You can change any field including id, mpn, ean, name, link, image, size, color, description, quantity, weight, category, price_with_vat, vat, instock, availability, shipping, and manufacturer.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
 if ( intval( $data['quantity'] ) < 1 ) {
 $data['quantity'] = 1;
 }
 return $data;
} );</code></pre>
<h3 id="h-override-manufacturer-from-a-custom-field" class="wp-block-heading">Override Manufacturer from a Custom Field</h3>
Using the wpslash_skroutz_feed_product_data filter you can also override the manufacturer value. The following example reads a custom field named custom_brand and uses its value as the manufacturer in the XML feed.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
 $custom_brand = get_post_meta( $data['product']->get_id(), 'custom_brand', true );
 if ( ! empty( $custom_brand ) ) {
 $data['manufacturer'] = $custom_brand;
 }
 return $data;
} );</code></pre>
<h3 id="h-modify-variation-data" class="wp-block-heading">Modify Variation Data</h3>
Use the wpslash_skroutz_feed_variation_data filter to modify individual variation data before it is added to the product. You can change variationid, link, availability, manufacturersku, ean, price_with_vat, size, and quantity. The following example applies a 5% markup to all variation prices.
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_variation_data', function ( $entry, $variation, $product ) {
 $entry['price_with_vat'] = number_format( floatval( $entry['price_with_vat'] ) * 1.05, 2, '.', '' );
 return $entry;
}, 10, 3 );</code></pre>

Skroutz Marketplace & XML

Start selling on Greece’s biggest marketplace with the Skroutz Marketplace & XML for WooCommerce plugin.

One Plugin. Every Channel Your Customers Use.
Your customers aren’t waiting on one platform. They’re scrolling Instagram, searching Google, browsing the web. To grow your store, you need to be where they are — consistently.
This extension puts your products everywhere your customers shop, with one install and one dashboard. AI creates and publishes social media posts for you automatically. Your product catalog syncs with Google for shopping ads and free listings. Visitors who leave your store see your products again as they browse the web. And everything runs with minimal effort on your part.
Start free. No credit card required.
<hr class="wccom-product-heading__hr" />
AI Social Media — Powered by Social Boost Social Boost connects to your store, uses AI to create professional posts from your actual products, and publishes them automatically to Facebook and Instagram. Your brand stays visible without you writing a word. Your first 5 posts are free.
Google Shopping & Search Ads Sync your product catalog with Google Merchant Center and launch Performance Max campaigns that show your products across Google Search, Shopping, YouTube, Gmail, and the Display Network. Free product listings included.
Open Web Retargeting — Kliken Ads Bring back the visitors who browsed your store but didn’t buy. Kliken Ads retargets them across thousands of websites as they continue browsing, keeping your products top of mind until they’re ready to purchase.
Facebook & Instagram Ads Launch targeted ad campaigns on Facebook and Instagram to reach new customers and drive conversions. Meta Pixel and Conversions API tracking are included at no extra cost for accurate attribution.
<hr />
<h3>How It Works</h3>
<ol>
<li> Install & Connect (5 minutes) Add the extension from the Woo marketplace and connect your store. The guided setup walks you through linking your accounts — no technical expertise needed.</li>
<li> AI Creates Your Social Posts (instant) Social Boost scans your products and generates your first 5 posts — ready to publish to Facebook and Instagram automatically.</li>
<li> Your Products Go Live on Google (automatic) Your catalog syncs with Google Merchant Center. Eligible products appear in free listings on Google Shopping and across Google surfaces.</li>
<li> Launch Ads When You’re Ready (optional) Choose your channels — Google, Facebook, Instagram, or the open web — set a daily budget starting at $5/day, and let AI handle targeting and optimization.</li>
</ol>
<img class="alignnone wp-image-18734000952295 size-full" src="https://woocommerce.com/wp-content/uploads/2019/02/image.png" alt="" width="1500" height="1000" /> 

<hr />
<h3>Why Merchants Choose This Extension</h3>
Everything in one place No juggling between separate plugins for Google ads, social media, retargeting, and tracking. One extension, one dashboard, one partner managing it all.
AI does the hard work From generating social media content to optimizing ad campaigns, AI handles the parts that used to require expertise or expensive agencies.
Start free, scale when ready 5 AI social posts published free. Free Google product listings. Free Meta Pixel and conversion tracking. No credit card to get started. Add paid campaigns when you see the results.
Built for store owners, not marketers Setup takes under 10 minutes. No marketing jargon to decode. No complex interfaces to learn. If you can run a Woo store, you can run this.
<hr />
<img class="alignnone size-medium wp-image-18734006519809" src="https://woocommerce.com/wp-content/uploads/2019/02/6bf05c49-86db-4ee9-8604-e7dce132878f.png?w=896" alt="" width="896" height="341" />
<hr />
<h3>What You Get at No Cost</h3>
<ul>
<li style="font-weight: 400">5 AI-generated social media posts, created and published to Facebook & Instagram</li>
<li style="font-weight: 400">Product catalog sync with Google Merchant Center</li>
<li style="font-weight: 400">Free product listings on Google Shopping and surfaces across Google</li>
<li style="font-weight: 400">Meta Pixel implementation for conversion tracking</li>
<li style="font-weight: 400">Meta Conversions API (server-side tracking)</li>
<li style="font-weight: 400">Campaign performance dashboard in your Woo store</li>
</ul>
No credit card required to start.
<hr />
<h2>Pricing</h2>
The Kliken automation fee starts at $10/month. This covers product feed management, daily inventory syncs, Google Merchant Center, and free product listings.
When you’re ready to run paid campaigns, choose a budget that fits your business — starting as low as $5/day across Google, Facebook, Instagram, and the open web.
The 5 free AI social posts and all tracking tools (Meta Pixel, Conversions API) require no paid plan.
<img class="alignnone size-medium wp-image-18734000939246" src="https://woocommerce.com/wp-content/uploads/2019/02/Kliken-Product-Pricing-1500x1000-1.png?w=896" alt="" width="896" height="597" />
<hr />
<h2>FAQ</h2>
Do I need marketing experience to use this? No. The guided setup takes under 10 minutes and AI handles content creation and campaign optimization. If you can install an extension, you can use this.
What social media posts does the AI create? Social Boost generates product showcases, benefit-driven posts, seasonal content, and engagement prompts — all based on your actual products. You can review and edit posts before they publish.
How does Google Shopping work with this extension? We create or link your Google Merchant Center account, sync your products daily, and manage your product feed. Eligible products automatically appear in free listings on Google. You can also run paid Google Shopping Ads (Performance Max) campaigns to expand your reach.
What is open web retargeting? When someone visits your store but doesn’t buy, Kliken Ads shows them your products on other websites they visit. This keeps your store top-of-mind and brings them back to complete their purchase.
What if my store doesn’t get approved for Google Shopping? We offer a 100% money back guarantee. If we can’t get your store approved within 30 days, you get a full refund of your automation fee and unused ad spend.
Can I use Social Boost without running paid ads? Yes. AI social media automation works independently. You can use the free posts and organic social features without spending anything on ads.
How does billing work? Your automation fee and any ad campaigns are billed monthly. Your ad budget is distributed evenly over 30 days so you never go over budget. Cancel anytime — no contracts.
Will this conflict with other marketing plugins? This extension includes Meta Pixel and Conversions API tracking. If you’re using another pixel plugin, deactivate it first to avoid duplicate tracking. For Google, we create and manage your Merchant Center account directly.
What countries are available for Google Shopping? Learn more about which countries offer Google Shopping at this time <a href="https://support.google.com/merchants/answer/160637#countrytable">here</a>.
<hr />
<h2>Requirements</h2>
There are a few basic requirements to get approved for Google Shopping. Making sure your store meets these basic requirements can help with getting your products on Google faster. These policies are meant to ensure customers have a great shopping experience in your WooCommerce store!
<ul>
<li style="font-weight: 400">WordPress 5.0 or higher</li>
<li style="font-weight: 400">WooCommerce 3.0 or higher</li>
<li style="font-weight: 400">A Facebook Business Page (for social media and Facebook ad features)</li>
<li style="font-weight: 400">A Facebook/Meta ad account (for advertising features)</li>
<li style="font-weight: 400">Return and refund policy: include a return and refund policy page that is clear and easy to find (e.g. link to policy in website footer or header). More info <a href="https://support.google.com/merchants/answer/6363310?hl=en&ref_topic=9216868" target="_blank" rel="noopener noreferrer">here</a>. (Whether your store provides returns/refunds is OK! Just make sure to clearly state this)</li>
<li style="font-weight: 400">Contact information: include accurate contact information, including 2 of the 3: email, phone number, or physical address. More info <a href="https://support.google.com/merchants/answer/6363310?hl=en&ref_topic=9216868" target="_blank" rel="noopener noreferrer">here</a>.</li>
<li style="font-weight: 400">Listing available payment methods before checkout with text or icons</li>
</ul>
You can learn more about all the Google Shopping policies and how to help your store get approved <a href="https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123" target="_blank" rel="noopener noreferrer">here</a>.
<hr />
<h3>Support</h3>
The Kliken team is here to help. Email <a href="mailto:support@kliken.com">support@kliken.com</a>, call toll-free 877-474-8394 (+1-813-279-8888 international), or use the Help button in your Kliken dashboard.
<hr />
<h3>Legal Disclaimer</h3>
Meta is a trademark of Meta Platforms, Inc. Google is a trademark of Google LLC. WooCommerce is a trademark of Automattic Inc. This extension is an independent integration developed by Kliken and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., Google LLC, or Automattic Inc.
<hr />
<div class="woo-sc-box normal info ">
Please be aware that Automattic and our partners SiteWit/Kliken and Google have access to business metrics for each user so that Kliken can optimize each account. This data includes views, clicks, conversions, cost per click, cost, and revenue.
</div>

Google, Social, Retargeting all-in-one Marketing

AI-powered social media, Google Shopping Ads, and retargeting — one plugin, every channel. Start free with 5 AI-generated social posts.

Skroutz Marketplace & XML vs Google, Social, Retargeting all-in-one Marketing