<h1><strong>Start Selling on Greece’s Skroutz Marketplace</strong></h1>
<p>With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system.</p>
<p>Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling.</p>
<p>During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.</p>
<h2><strong>Skroutz XML product feed generation</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Automatic XML feed URL generation for easy Skroutz onboarding</li>
<li>Support for fashion stores (variable products with size & color attributes)</li>
<li>Support for electronic stores requiring EAN codes</li>
<li>Select custom Unique ID (Product ID or SKU)</li>
<li>Define required EAN meta field for compliance</li>
<li>Conditional product exclusion from the XML feed (by category, brand, or product tag)</li>
<li>Exclude specific brands or product categories from export</li>
<li>Set default availability for in-stock products</li>
<li>Automatic XML feed regeneration (hourly or configurable interval)</li>
</ul>
<h2><strong>Skroutz Marketplace integration</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Webhook integration for real-time order synchronization</li>
<li>Secure API token authentication with Skroutz Merchant account</li>
<li>Live order syncing between Skroutz Marketplace and WooCommerce</li>
<li>Configure default order status for accepted and non-accepted orders</li>
<li>Optional automatic order acceptance with automatic pickup time selection</li>
<li>Automatic stock updates after order placement</li>
<li>Accept or reject orders directly from your WooCommerce backend</li>
<li>Voucher printing directly from WooCommerce</li>
</ul>
<p>Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.</p>
<h3>Screenshots</h3>
<p><img class="alignnone wp-image-18734001123445 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_marketplace_smart_cart_settings_woocommerce.jpg?w=980" alt="Skroutz Marketplace Smart Cart settings including webhook URL and API token configuration in WooCommerce" width="980" height="439" /></p>
<p><img class="alignnone wp-image-18734001123446 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_1.jpg?w=980" alt="Skroutz XML feed settings including unique ID and EAN field configuration in WooCommerce" width="980" height="437" /></p>
<p><img class="alignnone wp-image-18734001123447 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_2.jpg?w=980" alt="Skroutz XML feed configuration including size, color, and availability settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123448 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_3.jpg?w=980" alt="Skroutz XML feed category and brand exclusion settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123449 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_4.jpg?w=980" alt="Skroutz XML feed generation frequency and advanced configuration options" width="980" height="441" /></p>
<p>Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.</p>
<h2 id="h-dev-friendly-skroutz-xml-feed-for-further-customization-using-filters" class="wp-block-heading">Dev Friendly Skroutz XML Feed for further customization using filters</h2>
<p>Take a look on the following examples and further optimize Skroutz XML Feed to match your needs</p>
<h3 id="h-modify-the-product-query" class="wp-block-heading">Modify the Product Query</h3>
<p>Use the <strong>wpslash_skroutz_feed_query_args</strong> filter to modify the WP_Query arguments used to retrieve products for the feed. The example below only includes products that have stock greater than zero.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_query_args', function ( $args, $settings ) {
    $args['meta_query'][] = array(
        'key'     => '_stock',
        'value'   => 0,
        'compare' => '>',
        'type'    => 'NUMERIC',
    );
    return $args;
}, 10, 2 );</code></pre>
<h3 id="h-exclude-products-from-skroutz-xml-based-on-custom-field-0" class="wp-block-heading">Exclude Products from Skroutz XML Based on Custom Field</h3>
<p>On the following example we have a custom field with key name <strong>_hide_from_skroutz</strong> where when this has been set to yes the product is excluded from the XML feed. You can easily adjust <strong>wpslash_skroutz_feed_include_product</strong> to your needs to apply your own exclusion rules based on the rules you want.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( 'yes' === get_post_meta( $product->get_id(), '_hide_from_skroutz', true ) ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-exclude-products-cheaper-than-a-specific-price" class="wp-block-heading">Exclude Products Cheaper Than a Specific Price</h3>
<p>Using the <strong>wpslash_skroutz_feed_include_product</strong> filter you can also exclude products based on their price. The following example excludes all products priced below 5 euros from the Skroutz XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( floatval( $product->get_price() ) < 5 ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-increase-product-prices-on-skroutz-xml-feed-0" class="wp-block-heading">Increase Product Prices on Skroutz XML Feed</h3>
<p>Using the following example to adjust prices on your Skroutz XML Feed. On the following we are multiplying the <strong>price</strong> x <strong>1.10</strong>. You can modify it to your needs.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floatval( $price ) * 1.10, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-round-prices-on-skroutz-xml-feed" class="wp-block-heading">Round Prices on Skroutz XML Feed</h3>
<p>You can also use the <strong>wpslash_skroutz_feed_product_price</strong> filter to apply custom rounding rules. The following example rounds all prices to end in .90 cents.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floor( floatval( $price ) ) + 0.90, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-prepend-brand-name-to-product-title" class="wp-block-heading">Prepend Brand Name to Product Title</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_title</strong> filter to modify the product title. The following example prepends the brand name from a <strong>pa_brand</strong> taxonomy to the beginning of the product title.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_title', function ( $title, $product ) {
    $brand = get_the_terms( $product->get_id(), 'pa_brand' );
    if ( ! empty( $brand ) && ! is_wp_error( $brand ) ) {
        $title = $brand[0]->name . ' ' . $title;
    }
    return $title;
}, 10, 2 );</code></pre>
<h3 id="h-use-a-cdn-domain-for-product-images" class="wp-block-heading">Use a CDN Domain for Product Images</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_image</strong> filter to modify product image URLs. The following example replaces your site domain with a CDN domain for faster image delivery.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_image', function ( $image_url, $product ) {
    return str_replace( 'https://mysite.com', 'https://cdn.mysite.com', $image_url );
}, 10, 2 );</code></pre>
<h3 id="h-strip-html-from-product-description" class="wp-block-heading">Strip HTML from Product Description</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_description</strong> filter to clean up product descriptions. The following example strips all HTML tags and limits the description to 500 characters.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_description', function ( $description, $product ) {
    $clean = wp_strip_all_tags( $description );
    if ( strlen( $clean ) > 500 ) {
        $clean = substr( $clean, 0, 497 ) . '...';
    }
    return $clean;
}, 10, 2 );</code></pre>
<h3 id="h-free-shipping-for-specific-product-categories" class="wp-block-heading">Free Shipping for Specific Product Categories</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_shipping</strong> filter to modify shipping costs per product. The following example sets free shipping for all products in the <strong>free-shipping</strong> category.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_shipping', function ( $shipping, $product, $settings ) {
    if ( has_term( 'free-shipping', 'product_cat', $product->get_id() ) ) {
        return 0;
    }
    return $shipping;
}, 10, 3 );</code></pre>
<h3 id="h-modify-complete-product-data-before-xml-rendering" class="wp-block-heading">Modify Complete Product Data Before XML Rendering</h3>
<p>The <strong>wpslash_skroutz_feed_product_data</strong> filter is the most powerful filter available. It allows you to modify the complete product data array right before XML rendering. You can change any field including <strong>id</strong>, <strong>mpn</strong>, <strong>ean</strong>, <strong>name</strong>, <strong>link</strong>, <strong>image</strong>, <strong>size</strong>, <strong>color</strong>, <strong>description</strong>, <strong>quantity</strong>, <strong>weight</strong>, <strong>category</strong>, <strong>price_with_vat</strong>, <strong>vat</strong>, <strong>instock</strong>, <strong>availability</strong>, <strong>shipping</strong>, and <strong>manufacturer</strong>.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    if ( intval( $data['quantity'] ) < 1 ) {
        $data['quantity'] = 1;
    }
    return $data;
} );</code></pre>
<h3 id="h-override-manufacturer-from-a-custom-field" class="wp-block-heading">Override Manufacturer from a Custom Field</h3>
<p>Using the <strong>wpslash_skroutz_feed_product_data</strong> filter you can also override the manufacturer value. The following example reads a custom field named <strong>custom_brand</strong> and uses its value as the manufacturer in the XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    $custom_brand = get_post_meta( $data['product']->get_id(), 'custom_brand', true );
    if ( ! empty( $custom_brand ) ) {
        $data['manufacturer'] = $custom_brand;
    }
    return $data;
} );</code></pre>
<h3 id="h-modify-variation-data" class="wp-block-heading">Modify Variation Data</h3>
<p>Use the <strong>wpslash_skroutz_feed_variation_data</strong> filter to modify individual variation data before it is added to the product. You can change <strong>variationid</strong>, <strong>link</strong>, <strong>availability</strong>, <strong>manufacturersku</strong>, <strong>ean</strong>, <strong>price_with_vat</strong>, <strong>size</strong>, and <strong>quantity</strong>. The following example applies a 5% markup to all variation prices.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_variation_data', function ( $entry, $variation, $product ) {
    $entry['price_with_vat'] = number_format( floatval( $entry['price_with_vat'] ) * 1.05, 2, '.', '' );
    return $entry;
}, 10, 3 );</code></pre>

Skroutz Marketplace & XML

<p>Start selling on Greece’s biggest marketplace with the Skroutz Marketplace & XML for WooCommerce plugin.</p>

<p>The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.</p>
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
<p>Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – <strong><em>you’re in full control of your ad setup and budgets</em></strong>.</p>
<h3>Product data fields</h3>
<p>The extension supports <strong>50+</strong> feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.</p>
<p>Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.</p>
<p>Fields currently supported include:</p>
<ul>
<li><strong><em>Core fields</em></strong>: availability, brand, color, condition, description <em>(main product short/long, variant description or both)</em>, google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li><em><strong>Rich data fields</strong></em>: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li><em><strong>Advanced fields</strong></em>: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li><strong>Shopping actions-specific fields</strong>: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li><strong>Local-inventory-specific fields</strong>: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<p><img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.</p>
<p>These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.</p>
<p>The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.</p>
<h3>Integrated with other WooCommerce extensions</h3>
<p>The extension includes automatic integration with a wide range of WooCommerce extensions, including:</p>
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
<p>The extension provides a number of feeds to help you integrate, including:</p>
<ul>
<li><strong>Google Product feed</strong> – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li><strong>Google Local inventory feed </strong>– set up local surfaces, and local inventory ads</li>
<li><strong>Google Product Reviews feed</strong> – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li><strong>Google Promotions feed</strong> – automatically send supported promotion data & pricing to Google</li>
<li><strong>Bing product feed</strong> – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

<p>Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.</p>

Skroutz Marketplace & XML vs Google Product Feed