<h1><strong>Start Selling on Greece’s Skroutz Marketplace</strong></h1>
<p>With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system.</p>
<p>Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling.</p>
<p>During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.</p>
<h2><strong>Skroutz XML product feed generation</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Automatic XML feed URL generation for easy Skroutz onboarding</li>
<li>Support for fashion stores (variable products with size & color attributes)</li>
<li>Support for electronic stores requiring EAN codes</li>
<li>Select custom Unique ID (Product ID or SKU)</li>
<li>Define required EAN meta field for compliance</li>
<li>Conditional product exclusion from the XML feed (by category, brand, or product tag)</li>
<li>Exclude specific brands or product categories from export</li>
<li>Set default availability for in-stock products</li>
<li>Automatic XML feed regeneration (hourly or configurable interval)</li>
</ul>
<h2><strong>Skroutz Marketplace integration</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Webhook integration for real-time order synchronization</li>
<li>Secure API token authentication with Skroutz Merchant account</li>
<li>Live order syncing between Skroutz Marketplace and WooCommerce</li>
<li>Configure default order status for accepted and non-accepted orders</li>
<li>Optional automatic order acceptance with automatic pickup time selection</li>
<li>Automatic stock updates after order placement</li>
<li>Accept or reject orders directly from your WooCommerce backend</li>
<li>Voucher printing directly from WooCommerce</li>
</ul>
<p>Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.</p>
<h3>Screenshots</h3>
<p><img class="alignnone wp-image-18734001123445 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_marketplace_smart_cart_settings_woocommerce.jpg?w=980" alt="Skroutz Marketplace Smart Cart settings including webhook URL and API token configuration in WooCommerce" width="980" height="439" /></p>
<p><img class="alignnone wp-image-18734001123446 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_1.jpg?w=980" alt="Skroutz XML feed settings including unique ID and EAN field configuration in WooCommerce" width="980" height="437" /></p>
<p><img class="alignnone wp-image-18734001123447 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_2.jpg?w=980" alt="Skroutz XML feed configuration including size, color, and availability settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123448 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_3.jpg?w=980" alt="Skroutz XML feed category and brand exclusion settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123449 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_4.jpg?w=980" alt="Skroutz XML feed generation frequency and advanced configuration options" width="980" height="441" /></p>
<p>Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.</p>
<h2 id="h-dev-friendly-skroutz-xml-feed-for-further-customization-using-filters" class="wp-block-heading">Dev Friendly Skroutz XML Feed for further customization using filters</h2>
<p>Take a look on the following examples and further optimize Skroutz XML Feed to match your needs</p>
<h3 id="h-modify-the-product-query" class="wp-block-heading">Modify the Product Query</h3>
<p>Use the <strong>wpslash_skroutz_feed_query_args</strong> filter to modify the WP_Query arguments used to retrieve products for the feed. The example below only includes products that have stock greater than zero.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_query_args', function ( $args, $settings ) {
    $args['meta_query'][] = array(
        'key'     => '_stock',
        'value'   => 0,
        'compare' => '>',
        'type'    => 'NUMERIC',
    );
    return $args;
}, 10, 2 );</code></pre>
<h3 id="h-exclude-products-from-skroutz-xml-based-on-custom-field-0" class="wp-block-heading">Exclude Products from Skroutz XML Based on Custom Field</h3>
<p>On the following example we have a custom field with key name <strong>_hide_from_skroutz</strong> where when this has been set to yes the product is excluded from the XML feed. You can easily adjust <strong>wpslash_skroutz_feed_include_product</strong> to your needs to apply your own exclusion rules based on the rules you want.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( 'yes' === get_post_meta( $product->get_id(), '_hide_from_skroutz', true ) ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-exclude-products-cheaper-than-a-specific-price" class="wp-block-heading">Exclude Products Cheaper Than a Specific Price</h3>
<p>Using the <strong>wpslash_skroutz_feed_include_product</strong> filter you can also exclude products based on their price. The following example excludes all products priced below 5 euros from the Skroutz XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( floatval( $product->get_price() ) < 5 ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-increase-product-prices-on-skroutz-xml-feed-0" class="wp-block-heading">Increase Product Prices on Skroutz XML Feed</h3>
<p>Using the following example to adjust prices on your Skroutz XML Feed. On the following we are multiplying the <strong>price</strong> x <strong>1.10</strong>. You can modify it to your needs.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floatval( $price ) * 1.10, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-round-prices-on-skroutz-xml-feed" class="wp-block-heading">Round Prices on Skroutz XML Feed</h3>
<p>You can also use the <strong>wpslash_skroutz_feed_product_price</strong> filter to apply custom rounding rules. The following example rounds all prices to end in .90 cents.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floor( floatval( $price ) ) + 0.90, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-prepend-brand-name-to-product-title" class="wp-block-heading">Prepend Brand Name to Product Title</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_title</strong> filter to modify the product title. The following example prepends the brand name from a <strong>pa_brand</strong> taxonomy to the beginning of the product title.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_title', function ( $title, $product ) {
    $brand = get_the_terms( $product->get_id(), 'pa_brand' );
    if ( ! empty( $brand ) && ! is_wp_error( $brand ) ) {
        $title = $brand[0]->name . ' ' . $title;
    }
    return $title;
}, 10, 2 );</code></pre>
<h3 id="h-use-a-cdn-domain-for-product-images" class="wp-block-heading">Use a CDN Domain for Product Images</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_image</strong> filter to modify product image URLs. The following example replaces your site domain with a CDN domain for faster image delivery.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_image', function ( $image_url, $product ) {
    return str_replace( 'https://mysite.com', 'https://cdn.mysite.com', $image_url );
}, 10, 2 );</code></pre>
<h3 id="h-strip-html-from-product-description" class="wp-block-heading">Strip HTML from Product Description</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_description</strong> filter to clean up product descriptions. The following example strips all HTML tags and limits the description to 500 characters.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_description', function ( $description, $product ) {
    $clean = wp_strip_all_tags( $description );
    if ( strlen( $clean ) > 500 ) {
        $clean = substr( $clean, 0, 497 ) . '...';
    }
    return $clean;
}, 10, 2 );</code></pre>
<h3 id="h-free-shipping-for-specific-product-categories" class="wp-block-heading">Free Shipping for Specific Product Categories</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_shipping</strong> filter to modify shipping costs per product. The following example sets free shipping for all products in the <strong>free-shipping</strong> category.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_shipping', function ( $shipping, $product, $settings ) {
    if ( has_term( 'free-shipping', 'product_cat', $product->get_id() ) ) {
        return 0;
    }
    return $shipping;
}, 10, 3 );</code></pre>
<h3 id="h-modify-complete-product-data-before-xml-rendering" class="wp-block-heading">Modify Complete Product Data Before XML Rendering</h3>
<p>The <strong>wpslash_skroutz_feed_product_data</strong> filter is the most powerful filter available. It allows you to modify the complete product data array right before XML rendering. You can change any field including <strong>id</strong>, <strong>mpn</strong>, <strong>ean</strong>, <strong>name</strong>, <strong>link</strong>, <strong>image</strong>, <strong>size</strong>, <strong>color</strong>, <strong>description</strong>, <strong>quantity</strong>, <strong>weight</strong>, <strong>category</strong>, <strong>price_with_vat</strong>, <strong>vat</strong>, <strong>instock</strong>, <strong>availability</strong>, <strong>shipping</strong>, and <strong>manufacturer</strong>.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    if ( intval( $data['quantity'] ) < 1 ) {
        $data['quantity'] = 1;
    }
    return $data;
} );</code></pre>
<h3 id="h-override-manufacturer-from-a-custom-field" class="wp-block-heading">Override Manufacturer from a Custom Field</h3>
<p>Using the <strong>wpslash_skroutz_feed_product_data</strong> filter you can also override the manufacturer value. The following example reads a custom field named <strong>custom_brand</strong> and uses its value as the manufacturer in the XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    $custom_brand = get_post_meta( $data['product']->get_id(), 'custom_brand', true );
    if ( ! empty( $custom_brand ) ) {
        $data['manufacturer'] = $custom_brand;
    }
    return $data;
} );</code></pre>
<h3 id="h-modify-variation-data" class="wp-block-heading">Modify Variation Data</h3>
<p>Use the <strong>wpslash_skroutz_feed_variation_data</strong> filter to modify individual variation data before it is added to the product. You can change <strong>variationid</strong>, <strong>link</strong>, <strong>availability</strong>, <strong>manufacturersku</strong>, <strong>ean</strong>, <strong>price_with_vat</strong>, <strong>size</strong>, and <strong>quantity</strong>. The following example applies a 5% markup to all variation prices.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_variation_data', function ( $entry, $variation, $product ) {
    $entry['price_with_vat'] = number_format( floatval( $entry['price_with_vat'] ) * 1.05, 2, '.', '' );
    return $entry;
}, 10, 3 );</code></pre>

Skroutz Marketplace & XML

<p>Start selling on Greece’s biggest marketplace with the Skroutz Marketplace & XML for WooCommerce plugin.</p>

<p>Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.</p>
<p>With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your <a href="https://business.pinterest.com/" target="_blank" rel="noopener">Pinterest business account</a>. Your entire catalog will become browsable on Pinterest!</p>
<hr />
<h2>Open-minded and undecided</h2>
<p>People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded<sup>1</sup>. Content from brands doesn’t interrupt on Pinterest — it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.</p>
<p>We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.</p>
<p><a href="https://business.pinterest.com/en/shopping/" target="_blank" rel="noopener">Learn more about Shopping on Pinterest</a>.</p>
<p><img class="alignnone size-full wp-image-18734000316269" src="https://woocommerce.com/wp-content/uploads/2021/10/Shop_your_board-US.gif" alt="Pinterest Shop tab" width="980" height="653" /></p>
<hr />
<h2>Set up your foundation</h2>
<h3>Connect your account</h3>
<p>Install the extension and connect your account to quickly publish product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.</p>
<h3>Catalogs</h3>
<p>Turn your entire product catalog into browsable product Pins, all at once.</p>
<p><img class="alignnone size-full wp-image-18734000313334" src="https://woocommerce.com/wp-content/uploads/2021/10/Pinterest-product-tags.png" alt="Pinterest product tagging" width="980" height="1029" /></p>
<p><img class="alignnone size-full wp-image-8688791" src="https://woocommerce.com/wp-content/uploads/2021/10/image_catalogs.png" alt="Pinterest Catalog for WooCommerce" width="980" height="434" /></p>
<h3>Pinterest tag</h3>
<p>Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.</p>
<p>Consider longer attribution windows to capture shoppers who take more time to convert.</p>
<p><img class="alignnone size-full wp-image-8688795" src="https://woocommerce.com/wp-content/uploads/2021/10/image_pinterest_tag.png" alt="Pinterest tag setup in WooCommerce" width="980" height="456" /></p>
<h3 id="h-conversions-api">Conversions API</h3>
<p>Maximize conversions and minimize complexity with the <strong>Pinterest Conversions API</strong>. Track your ad performance across channels, optimize campaigns, and improve your return on investment (ROI). Get the full data picture and see more impact.</p>
<p><a href="https://business.pinterest.com/capi/" target="_blank" rel="noopener">Learn more about the Conversions API</a>.</p>
<hr />
<h2>Build brand loyalty</h2>
<p>People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.</p>
<p>Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.</p>
<h2>Verified Merchant Program</h2>
<p>People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.</p>
<h2>More about Pinterest</h2>
<p>Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.</p>
<hr />
<h2>To connect your WooCommerce store to Pinterest:</h2>
<ol>
<li>Download, install, and activate the extension in your store.</li>
<li>From your WP Admin dashboard, navigate to <em>Marketing > Pinterest</em>, then click <strong>Get started</strong>.</li>
<li>Follow the prompts to create and/or connect your Pinterest Business account.</li>
<li>Sync your products to Pinterest and add the <strong>Save to Pinterest</strong> button to your site.</li>
<li>Enjoy more revenue as you connect with and reach more customers.</li>
</ol>
<p style="font-size: 12px"><sup>1</sup> Pinterest analysis, English searches, April 2020</p>

Pinterest

<p>Get your products in front of Pinterest users searching for ideas and things to buy. Connect your WooCommerce store to make your entire catalog browsable.</p>

Skroutz Marketplace & XML vs Pinterest