<h1><strong>Start Selling on Greece’s Skroutz Marketplace</strong></h1>
<p>With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system.</p>
<p>Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling.</p>
<p>During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.</p>
<h2><strong>Skroutz XML product feed generation</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Automatic XML feed URL generation for easy Skroutz onboarding</li>
<li>Support for fashion stores (variable products with size & color attributes)</li>
<li>Support for electronic stores requiring EAN codes</li>
<li>Select custom Unique ID (Product ID or SKU)</li>
<li>Define required EAN meta field for compliance</li>
<li>Conditional product exclusion from the XML feed (by category, brand, or product tag)</li>
<li>Exclude specific brands or product categories from export</li>
<li>Set default availability for in-stock products</li>
<li>Automatic XML feed regeneration (hourly or configurable interval)</li>
</ul>
<h2><strong>Skroutz Marketplace integration</strong></h2>
<ul class="wccom-tick-list-primary">
<li>Webhook integration for real-time order synchronization</li>
<li>Secure API token authentication with Skroutz Merchant account</li>
<li>Live order syncing between Skroutz Marketplace and WooCommerce</li>
<li>Configure default order status for accepted and non-accepted orders</li>
<li>Optional automatic order acceptance with automatic pickup time selection</li>
<li>Automatic stock updates after order placement</li>
<li>Accept or reject orders directly from your WooCommerce backend</li>
<li>Voucher printing directly from WooCommerce</li>
</ul>
<p>Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.</p>
<h3>Screenshots</h3>
<p><img class="alignnone wp-image-18734001123445 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_marketplace_smart_cart_settings_woocommerce.jpg?w=980" alt="Skroutz Marketplace Smart Cart settings including webhook URL and API token configuration in WooCommerce" width="980" height="439" /></p>
<p><img class="alignnone wp-image-18734001123446 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_1.jpg?w=980" alt="Skroutz XML feed settings including unique ID and EAN field configuration in WooCommerce" width="980" height="437" /></p>
<p><img class="alignnone wp-image-18734001123447 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_2.jpg?w=980" alt="Skroutz XML feed configuration including size, color, and availability settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123448 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_3.jpg?w=980" alt="Skroutz XML feed category and brand exclusion settings" width="980" height="434" /></p>
<p><img class="alignnone wp-image-18734001123449 size-large" src="https://woocommerce.com/wp-content/uploads/2022/11/skroutz_xml_feed_woocommerce_settings_screen_4.jpg?w=980" alt="Skroutz XML feed generation frequency and advanced configuration options" width="980" height="441" /></p>
<p>Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.</p>
<h2 id="h-dev-friendly-skroutz-xml-feed-for-further-customization-using-filters" class="wp-block-heading">Dev Friendly Skroutz XML Feed for further customization using filters</h2>
<p>Take a look on the following examples and further optimize Skroutz XML Feed to match your needs</p>
<h3 id="h-modify-the-product-query" class="wp-block-heading">Modify the Product Query</h3>
<p>Use the <strong>wpslash_skroutz_feed_query_args</strong> filter to modify the WP_Query arguments used to retrieve products for the feed. The example below only includes products that have stock greater than zero.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_query_args', function ( $args, $settings ) {
    $args['meta_query'][] = array(
        'key'     => '_stock',
        'value'   => 0,
        'compare' => '>',
        'type'    => 'NUMERIC',
    );
    return $args;
}, 10, 2 );</code></pre>
<h3 id="h-exclude-products-from-skroutz-xml-based-on-custom-field-0" class="wp-block-heading">Exclude Products from Skroutz XML Based on Custom Field</h3>
<p>On the following example we have a custom field with key name <strong>_hide_from_skroutz</strong> where when this has been set to yes the product is excluded from the XML feed. You can easily adjust <strong>wpslash_skroutz_feed_include_product</strong> to your needs to apply your own exclusion rules based on the rules you want.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( 'yes' === get_post_meta( $product->get_id(), '_hide_from_skroutz', true ) ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-exclude-products-cheaper-than-a-specific-price" class="wp-block-heading">Exclude Products Cheaper Than a Specific Price</h3>
<p>Using the <strong>wpslash_skroutz_feed_include_product</strong> filter you can also exclude products based on their price. The following example excludes all products priced below 5 euros from the Skroutz XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( floatval( $product->get_price() ) < 5 ) {
        return false;
    }
    return $include;
}, 10, 3 );</code></pre>
<h3 id="h-increase-product-prices-on-skroutz-xml-feed-0" class="wp-block-heading">Increase Product Prices on Skroutz XML Feed</h3>
<p>Using the following example to adjust prices on your Skroutz XML Feed. On the following we are multiplying the <strong>price</strong> x <strong>1.10</strong>. You can modify it to your needs.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floatval( $price ) * 1.10, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-round-prices-on-skroutz-xml-feed" class="wp-block-heading">Round Prices on Skroutz XML Feed</h3>
<p>You can also use the <strong>wpslash_skroutz_feed_product_price</strong> filter to apply custom rounding rules. The following example rounds all prices to end in .90 cents.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floor( floatval( $price ) ) + 0.90, 2, '.', '' );
}, 10, 2 );</code></pre>
<h3 id="h-prepend-brand-name-to-product-title" class="wp-block-heading">Prepend Brand Name to Product Title</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_title</strong> filter to modify the product title. The following example prepends the brand name from a <strong>pa_brand</strong> taxonomy to the beginning of the product title.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_title', function ( $title, $product ) {
    $brand = get_the_terms( $product->get_id(), 'pa_brand' );
    if ( ! empty( $brand ) && ! is_wp_error( $brand ) ) {
        $title = $brand[0]->name . ' ' . $title;
    }
    return $title;
}, 10, 2 );</code></pre>
<h3 id="h-use-a-cdn-domain-for-product-images" class="wp-block-heading">Use a CDN Domain for Product Images</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_image</strong> filter to modify product image URLs. The following example replaces your site domain with a CDN domain for faster image delivery.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_image', function ( $image_url, $product ) {
    return str_replace( 'https://mysite.com', 'https://cdn.mysite.com', $image_url );
}, 10, 2 );</code></pre>
<h3 id="h-strip-html-from-product-description" class="wp-block-heading">Strip HTML from Product Description</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_description</strong> filter to clean up product descriptions. The following example strips all HTML tags and limits the description to 500 characters.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_description', function ( $description, $product ) {
    $clean = wp_strip_all_tags( $description );
    if ( strlen( $clean ) > 500 ) {
        $clean = substr( $clean, 0, 497 ) . '...';
    }
    return $clean;
}, 10, 2 );</code></pre>
<h3 id="h-free-shipping-for-specific-product-categories" class="wp-block-heading">Free Shipping for Specific Product Categories</h3>
<p>Use the <strong>wpslash_skroutz_feed_product_shipping</strong> filter to modify shipping costs per product. The following example sets free shipping for all products in the <strong>free-shipping</strong> category.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_shipping', function ( $shipping, $product, $settings ) {
    if ( has_term( 'free-shipping', 'product_cat', $product->get_id() ) ) {
        return 0;
    }
    return $shipping;
}, 10, 3 );</code></pre>
<h3 id="h-modify-complete-product-data-before-xml-rendering" class="wp-block-heading">Modify Complete Product Data Before XML Rendering</h3>
<p>The <strong>wpslash_skroutz_feed_product_data</strong> filter is the most powerful filter available. It allows you to modify the complete product data array right before XML rendering. You can change any field including <strong>id</strong>, <strong>mpn</strong>, <strong>ean</strong>, <strong>name</strong>, <strong>link</strong>, <strong>image</strong>, <strong>size</strong>, <strong>color</strong>, <strong>description</strong>, <strong>quantity</strong>, <strong>weight</strong>, <strong>category</strong>, <strong>price_with_vat</strong>, <strong>vat</strong>, <strong>instock</strong>, <strong>availability</strong>, <strong>shipping</strong>, and <strong>manufacturer</strong>.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    if ( intval( $data['quantity'] ) < 1 ) {
        $data['quantity'] = 1;
    }
    return $data;
} );</code></pre>
<h3 id="h-override-manufacturer-from-a-custom-field" class="wp-block-heading">Override Manufacturer from a Custom Field</h3>
<p>Using the <strong>wpslash_skroutz_feed_product_data</strong> filter you can also override the manufacturer value. The following example reads a custom field named <strong>custom_brand</strong> and uses its value as the manufacturer in the XML feed.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    $custom_brand = get_post_meta( $data['product']->get_id(), 'custom_brand', true );
    if ( ! empty( $custom_brand ) ) {
        $data['manufacturer'] = $custom_brand;
    }
    return $data;
} );</code></pre>
<h3 id="h-modify-variation-data" class="wp-block-heading">Modify Variation Data</h3>
<p>Use the <strong>wpslash_skroutz_feed_variation_data</strong> filter to modify individual variation data before it is added to the product. You can change <strong>variationid</strong>, <strong>link</strong>, <strong>availability</strong>, <strong>manufacturersku</strong>, <strong>ean</strong>, <strong>price_with_vat</strong>, <strong>size</strong>, and <strong>quantity</strong>. The following example applies a 5% markup to all variation prices.</p>
<pre class="wp-block-code"><code>add_filter( 'wpslash_skroutz_feed_variation_data', function ( $entry, $variation, $product ) {
    $entry['price_with_vat'] = number_format( floatval( $entry['price_with_vat'] ) * 1.05, 2, '.', '' );
    return $entry;
}, 10, 3 );</code></pre>

Skroutz Marketplace & XML

<p>Start selling on Greece’s biggest marketplace with the Skroutz Marketplace & XML for WooCommerce plugin.</p>

<div class="woo-sc-box alert">This extension requires a <a href="https://ads.reddit.com/register" target="_blank" rel="noopener">Reddit Ads account</a>.</div>
<div class="woo-sc-box info"><strong>Get $1,000 USD in ad credit</strong> when you spend $1,000 — use promo code <strong>WOOGET1000</strong>. This is a limited time offer, expires June 30, 2026.  Must be activated within 14 days and have 30 days to reach $1,000. $1,000 credit available for 180 days. Available to new advertisers only. <a href="https://business.reddithelp.com/s/article/Advertiser-credits" target="_blank" rel="noopener">Terms apply</a>.</div>
<h2>Reddit + WooCommerce: tapping into the power of conversation</h2>
<p><strong>People come to Reddit for real answers before they buy.</strong> They ask for unfiltered opinions, compare products, and validate decisions in community threads — not hype reels. With the WooCommerce extension, you can <strong>launch Reddit campaigns quickly</strong>, see what’s working, and turn in-market conversations into conversions.</p>
<p><img class="size-medium wp-image-18734005955660 aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/11/reddit-hero-stat.png?w=896" alt="Examples of Reddit posts asking about products or brands" width="896" height="453" /></p>
<p><strong>Built for outcomes, not fluff.</strong> Reddit is where purchase decisions get pressure-tested in public. This extension connects your store, sends high-quality signals (Pixel + Conversions API), keeps your catalog fresh for shopping campaigns and lets you <strong>launch campaigns quickly</strong> from your Woo workflow — so you move from install to impact fast.</p>
<p><img class="wp-image-18734006527596 size-medium aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/11/file_00000000c19c71f58c41dfe1737634ef.png?w=896" alt="" width="896" height="329" /></p>
<h2>Why you should use Reddit for conversions</h2>
<ul class="wccom-tick-list-primary">
<li><strong>High intent, high trust:</strong> Shoppers use Reddit to evaluate products at every step — discovery, validation, decision, and beyond. Communities reward credible brands and call out the rest.</li>
<li><strong>Proven conversion lift:</strong> Viewers of Reddit ads are <strong>+27% more likely to purchase, +46% more likely to trust, </strong>and become <strong>2.5× more valuable customers</strong>.</li>
<li><strong>Lower-funnel efficiency:</strong> Transunion MTA studies find Reddit in Top 3 most , especially when signals are set up correctly.</li>
<li><strong>Right ad, right context:</strong> Conversation-centric formats, keyword targeting, and product feeds help you reach people where they’re actively evaluating what to buy.</li>
</ul>
<p><img class="size-medium wp-image-18734005955710 aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/11/reddit-woo-benefits.png?w=896" alt="Benefits of advertising on Reddit" width="896" height="329" /></p>
<h3>How it works (ELI5)</h3>
<ol>
<li><strong>Connect:</strong> One click ties your Woo store to Reddit Ads.</li>
<li><strong>Simple Signal Setup:</strong> Add the Reddit Pixel and Conversions API (CAPI) — no changes to website code needed</li>
<li><strong>Sync your catalog:</strong> Keep products current to enable Shopping/DPAs and relevant remarketing.</li>
<li><strong>Launch quickly:</strong> Kick off <strong>Reddit campaigns</strong> from your Woo dashboard; optimize with Events Manager checks and diagnostics.</li>
</ol>
<p><img class="size-medium wp-image-18734005955680 aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/11/reddit-woo-steps.png?w=896" alt="" width="896" height="329" /></p>
<h3>Proof points</h3>
<ul class="wccom-tick-list-secondary">
<li><strong>+27% more likely to purchase</strong> and <strong>+46% higher brand trust</strong> after Reddit ad exposure (Luth Research).</li>
<li><strong>Top‑3 incremental conversions efficiency</strong> among social platforms (TransUnion MTA, 2023–24).</li>
<li><strong>–25% CPA/+35% unique converters</strong> after implementing <strong>CAPI</strong> vs Pixel‑only (Reddit internal).</li>
<li><strong>40%</strong> of Reddit posts mention products/services (Reddit internal, 2024).</li>
</ul>
<p>Consumers look for real experiences and recommendations; Reddit is where they ask. This extension makes it easy to wire the performance building blocks so you can start — and scale — on Reddit.</p>

Reddit for WooCommerce

<p>Connect your store to Reddit and launch ad campaigns to 450M+ weekly redditors engaged in genuine conversations across millions of topics.</p>

Skroutz Marketplace & XML vs Reddit for WooCommerce