<h2 style="color: #f5247d">Boost your sales with store credit style coupons</h2>
<p>Creating a loyal customer base that is true fans of what you do and will support you along the way is what keeps many store owners awake at night. Being the top-of-mind choice for a significant group of customers is the final goal of marketers and business owners, no matter if we talk about Amazon or the flower shop on your street.</p>
<p>Personal coupons and gift cards are a good way to hack through the mental resistance of your clients and get them to buy your products. Whether you focus on offering free shipping or a big discount, Store Credit coupons are truly effective for your sales, and WooCommerce Store Credit is the simplest, most effective way to do it.</p>
<figure id="attachment_18734003172756" aria-describedby="caption-attachment-18734003172756" style="width: 504px" class="wp-caption aligncenter"><img class="wp-image-18734003172756 size-medium" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-product.png?w=504" alt="Buy Store Credit" width="504" height="900" /><figcaption id="caption-attachment-18734003172756" class="wp-caption-text">Gift credit to someone</figcaption></figure>
<h2 style="color: #f5247d">Why use Store Credit?</h2>
<ul>
<li>Store Credit coupons allow customers to make multiple purchases until the credit is exhausted or the coupon expires.</li>
<li>It can be used as a personal refund or compensation card in case there’s a problem with your product or service.</li>
<li>Send a unique Store Credit coupon to your customers by email.</li>
<li>Sell Store Credit coupons to your customers for their usage or as gift cards.</li>
<li>Allow multiple purchases per coupon or limit its usage.</li>
<li>The coupon can be restricted to specific products or product categories.</li>
<li>Optionally, the Store Credit coupons can also discount the shipping costs.</li>
<li>Apply the coupon either before or after taxes, so you adapt to the regulations of your country or state.</li>
<li>Allow your customers to apply the store credit coupons combined with other coupons or individually.</li>
<li>The coupon discount is reflected in all order elements (items, taxes, shipping costs, etc.), not just the order total.</li>
<li>Easy integration with external tools such as ERPs.</li>
<li>Customize emails, coupon code format, etc.</li>
</ul>
<h2 style="color: #f5247d">Tailored gift cards and Store Credit coupons win you clients, one by one</h2>
<p>Personalize the relationship with your customers with a unique coupon that can be used at your shop. This is the simplest and most cost-efficient way to create and manage Store Credit coupons so you can increase your sales and build customer loyalty.</p>
<figure id="attachment_8018606" aria-describedby="caption-attachment-8018606" style="width: 650px" class="wp-caption aligncenter"><img class="wp-image-8018606 size-large" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-email.png?w=650" alt="Send Store Credit to customers by email" width="650" height="584" /><figcaption id="caption-attachment-8018606" class="wp-caption-text">Send Store Credit to customers</figcaption></figure>
<p>Store Credit coupons can be generated by yourself or purchased by your customers in your store for their usage or as a gift card.</p>
<p>Once your customers receive the credit, they can redeem it during checkout and get a discount on the order total.</p>
<figure id="attachment_5858583" aria-describedby="caption-attachment-5858583" style="width: 584px" class="wp-caption aligncenter"><img class="size-full wp-image-5858583" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-cart-discount.png" alt="Store Credit coupon applied to the cart" width="584" height="588" /><figcaption id="caption-attachment-5858583" class="wp-caption-text">Redeem the credit during checkout</figcaption></figure>
<h2 style="color: #f5247d">Use Case Scenario – Multi-purchase with one coupon</h2>
<p>A $50 Store Credit coupon used at checkout for a $30 purchase will allow for a future purchase of $20 or until the total value expires or is exhausted.</p>
<p>Customers can also buy products worth more than the remaining store credit and pay the difference at checkout.</p>
<h2 style="color: #f5247d">FAQ</h2>
<ul>
<li><strong>Can customers use Store Credit like cash?</strong> Yes! Store Credit coupons work just like store money. Customers can use them across multiple purchases until the balance is gone or the coupon expires.</li>
<li><strong>Can Store Credit be used for refunds or compensation?</strong> Absolutely. You can issue Store Credit instead of cash refunds to encourage customers to return and shop again.</li>
<li><strong>Can I sell Store Credit like gift cards?</strong> Yes. Customers can purchase Store Credit for themselves or as a gift, making it a flexible alternative to traditional gift cards.</li>
<li><strong>Does Store Credit apply to shipping and taxes?</strong> You control that. Coupons can be applied before or after taxes, and you can choose whether shipping is included.</li>
<li><strong>Can Store Credit be combined with other coupons?</strong> Yes — you can allow stacking with other coupons or restrict usage as you see fit.</li>
</ul>
<p>Made by <img src="https://static.kestrelwp.com/kestrel-logo.png?s=d06efd2e78654d78efb5ce4801bcf6442202d8ea" alt="Kestrel logo" width="200" height="45" /></p>

Store Credit

<p>Provide Store Credit coupons that are redeemable at checkout. Send credit to your customers to use it in future purchases or allow them to gift credit to someone.</p>

<ul class="wccom-tick-list-primary">
<li>Sell <strong>Simple</strong> and <strong>Variable</strong> gift certificates.</li>
<li>Create <strong>expiring</strong> codes.</li>
<li>Let customers choose a custom <strong>delivery date</strong>.</li>
<li>Send to <strong>multiple recipients</strong>.</li>
<li>Search and edit issued gift certificates by code, sender, or recipient.</li>
<li>Log and search transactions store-wide — by code, or by customer.</li>
<li>Generate <strong>issued, used and expired</strong> amount reports.</li>
<li>Import and export gift card codes.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>E-gift cards, done beautifully</h2>
<p>There’s a reason why the most successful online stores are offering <strong>digital gift cards</strong>: E-gift cards increase customer loyalty, drive more revenue, and introduce new customers to your store. Customers love them, too: Giving and receiving digital gift cards is convenient, and paying with them is fast and secure.</p>
<p>Meet <strong>Gift Cards</strong> — the most intuitive, lean way to sell and accept pre-paid, multi-purpose e-gift vouchers on your WooCommerce store. Not offering gift cards yet? Now is the best time to start!</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819559" aria-describedby="caption-attachment-7819559" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819559" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-single-product-1.7b.png" alt="Customers love giving and receiving gift vouchers." width="980" height="1020" /><figcaption id="caption-attachment-7819559" class="wp-caption-text">Customers love giving and receiving gift cards!</figcaption></figure>
</div>
<h3>Delightful at every step</h3>
<p>With <strong>Gift Cards</strong>, placing orders is almost instant: instead of using their credit card, returning customers can pay with funds from gift cards stored in their accounts.</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820189" aria-describedby="caption-attachment-7820189" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820189" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-checkout-gateways-vs-gcs-1.7.png" alt="Probably the fastest, most secure way to pay." width="980" height="1373" /><figcaption id="caption-attachment-7820189" class="wp-caption-text">Probably the fastest, most secure way to pay.</figcaption></figure>
</div>
<p>This extension makes it simple for existing customers to:</p>
<ul class="wccom-tick-list-secondary">
<li>add gift certificates to their account for later use; and</li>
<li>check their total balance.</li>
</ul>
<p>It’s a win-win deal: Your customers enjoy the convenience and security of a digital wallet that’s integrated with your store, while you reap the benefits of increased loyalty and retention. To keep things simple for new customers, the extension preserves the ability to apply gift card codes right before placing an order — just like coupons.</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_5572568" aria-describedby="caption-attachment-5572568" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5572568" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-account.png" alt="From checkout to account management, every feature has been designed to make your customers feel right at home." width="980" height="966" /><figcaption id="caption-attachment-5572568" class="wp-caption-text">From checkout to account management, every feature has been designed to make your customers feel right at home.</figcaption></figure>
</div>
<h3>Suitable for every occasion</h3>
<p>Make it easier for those looking for a convenient, personalized gift to shop from you! Give your most loyal customers another reason to return, and let them introduce new customers to your store.</p>
<p>This extension includes the features that your customers value the most. With <strong>Gift Cards</strong>, they can:</p>
<ul class="wccom-tick-list-secondary">
<li>Choose a delivery date in the future.</li>
<li>Send a personal message to the recipient.</li>
<li>Add multiple recipients.</li>
<li>Choose a gift card variation to suit the occasion.</li>
</ul>
<div class="aligncenter" style="max-width: 600px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820212" aria-describedby="caption-attachment-7820212" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820212" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-email-shaded-1.7.png" alt="Gift vouchers encourage customers to spend more than they might otherwise." width="980" height="1545" /><figcaption id="caption-attachment-7820212" class="wp-caption-text">Did you know that digital gift vouchers encourage customers to spend more than they might otherwise?</figcaption></figure>
</div>
<h3>Just as good under the hood</h3>
<p>The Gift Cards extension comes with management and reporting features that let you keep track of every issued code:</p>
<ul class="wccom-tick-list-secondary">
<li>Search, view and edit gift certificates by sender, or recipient.</li>
<li>Drill down into detailed transaction logs.</li>
<li>Generate balance reports for <strong>issued, purchased, and expired</strong> codes.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_8405530" aria-describedby="caption-attachment-8405530" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-8405530" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-analytics-used.png" alt="Drill down into detailed usage analytics, and generate issued and expired amount reports." width="980" height="479" /><figcaption id="caption-attachment-8405530" class="wp-caption-text">Drill down into detailed usage analytics, and generate issued and expired amount reports.</figcaption></figure>
</div>
<h3>Built by the book</h3>
<p>Pre-paid gift certificates are a form of payment, and shouldn’t be treated like coupons. Start with the extension that gets them right, and your accounting team will thank you!</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819587" aria-describedby="caption-attachment-7819587" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819587" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-list-table-1.7.png" alt="Keep track of every issued code." width="980" height="649" /><figcaption id="caption-attachment-7819587" class="wp-caption-text">Keep track of every issued code.</figcaption></figure>
</div>
<p>Want to let customers enter a custom amount on purchase? The extension works flawlessly with <a href="https://woocommerce.com/products/name-your-price/">Name Your Price</a> — the most popular, robust WooCommerce extension for letting customers decide what to pay.</p>
<div class="woo-sc-box normal">The extension has been designed and optimized for selling <a href="https://woocommerce.com/document/gift-cards/store-owners-guide/#understanding-gift-cards">pre-paid, multi-purpose gift card codes</a> that customers can <strong>digitally</strong> redeem at your store. Looking for a way to sell <strong>physical</strong> vouchers for <strong>in-store redemption</strong>? Have a look at <a href="https://woocommerce.com/products/pdf-product-vouchers/" target="_blank" rel="noopener noreferrer">PDF Product Vouchers</a>.</div>

Gift Cards

<p>Offer prepaid digital gift cards that customers can redeem online.</p>

Store Credit vs Gift Cards