<h2 style="color: #f5247d">Boost your sales with store credit style coupons</h2>
<p>Creating a loyal customer base that is true fans of what you do and will support you along the way is what keeps many store owners awake at night. Being the top-of-mind choice for a significant group of customers is the final goal of marketers and business owners, no matter if we talk about Amazon or the flower shop on your street.</p>
<p>Personal coupons and gift cards are a good way to hack through the mental resistance of your clients and get them to buy your products. Whether you focus on offering free shipping or a big discount, Store Credit coupons are truly effective for your sales, and WooCommerce Store Credit is the simplest, most effective way to do it.</p>
<figure id="attachment_18734003172756" aria-describedby="caption-attachment-18734003172756" style="width: 504px" class="wp-caption aligncenter"><img class="wp-image-18734003172756 size-medium" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-product.png?w=504" alt="Buy Store Credit" width="504" height="900" /><figcaption id="caption-attachment-18734003172756" class="wp-caption-text">Gift credit to someone</figcaption></figure>
<h2 style="color: #f5247d">Why use Store Credit?</h2>
<ul>
<li>Store Credit coupons allow customers to make multiple purchases until the credit is exhausted or the coupon expires.</li>
<li>It can be used as a personal refund or compensation card in case there’s a problem with your product or service.</li>
<li>Send a unique Store Credit coupon to your customers by email.</li>
<li>Sell Store Credit coupons to your customers for their usage or as gift cards.</li>
<li>Allow multiple purchases per coupon or limit its usage.</li>
<li>The coupon can be restricted to specific products or product categories.</li>
<li>Optionally, the Store Credit coupons can also discount the shipping costs.</li>
<li>Apply the coupon either before or after taxes, so you adapt to the regulations of your country or state.</li>
<li>Allow your customers to apply the store credit coupons combined with other coupons or individually.</li>
<li>The coupon discount is reflected in all order elements (items, taxes, shipping costs, etc.), not just the order total.</li>
<li>Easy integration with external tools such as ERPs.</li>
<li>Customize emails, coupon code format, etc.</li>
</ul>
<h2 style="color: #f5247d">Tailored gift cards and Store Credit coupons win you clients, one by one</h2>
<p>Personalize the relationship with your customers with a unique coupon that can be used at your shop. This is the simplest and most cost-efficient way to create and manage Store Credit coupons so you can increase your sales and build customer loyalty.</p>
<figure id="attachment_8018606" aria-describedby="caption-attachment-8018606" style="width: 650px" class="wp-caption aligncenter"><img class="wp-image-8018606 size-large" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-email.png?w=650" alt="Send Store Credit to customers by email" width="650" height="584" /><figcaption id="caption-attachment-8018606" class="wp-caption-text">Send Store Credit to customers</figcaption></figure>
<p>Store Credit coupons can be generated by yourself or purchased by your customers in your store for their usage or as a gift card.</p>
<p>Once your customers receive the credit, they can redeem it during checkout and get a discount on the order total.</p>
<figure id="attachment_5858583" aria-describedby="caption-attachment-5858583" style="width: 584px" class="wp-caption aligncenter"><img class="size-full wp-image-5858583" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-cart-discount.png" alt="Store Credit coupon applied to the cart" width="584" height="588" /><figcaption id="caption-attachment-5858583" class="wp-caption-text">Redeem the credit during checkout</figcaption></figure>
<h2 style="color: #f5247d">Use Case Scenario – Multi-purchase with one coupon</h2>
<p>A $50 Store Credit coupon used at checkout for a $30 purchase will allow for a future purchase of $20 or until the total value expires or is exhausted.</p>
<p>Customers can also buy products worth more than the remaining store credit and pay the difference at checkout.</p>
<h2 style="color: #f5247d">FAQ</h2>
<ul>
<li><strong>Can customers use Store Credit like cash?</strong> Yes! Store Credit coupons work just like store money. Customers can use them across multiple purchases until the balance is gone or the coupon expires.</li>
<li><strong>Can Store Credit be used for refunds or compensation?</strong> Absolutely. You can issue Store Credit instead of cash refunds to encourage customers to return and shop again.</li>
<li><strong>Can I sell Store Credit like gift cards?</strong> Yes. Customers can purchase Store Credit for themselves or as a gift, making it a flexible alternative to traditional gift cards.</li>
<li><strong>Does Store Credit apply to shipping and taxes?</strong> You control that. Coupons can be applied before or after taxes, and you can choose whether shipping is included.</li>
<li><strong>Can Store Credit be combined with other coupons?</strong> Yes — you can allow stacking with other coupons or restrict usage as you see fit.</li>
</ul>
<p>Made by <img src="https://static.kestrelwp.com/kestrel-logo.png?s=d06efd2e78654d78efb5ce4801bcf6442202d8ea" alt="Kestrel logo" width="200" height="45" /></p>

Store Credit

<p>Provide Store Credit coupons that are redeemable at checkout. Send credit to your customers to use it in future purchases or allow them to gift credit to someone.</p>

<ul class="wccom-tick-list-primary">
<li>Define how many points are earned for purchases, and the value of points for discounts.</li>
<li>Control the maximum discount that can be earned using points at the cart, category, or product level.</li>
<li>Award points for actions like signing up or writing a product review.</li>
<li>Apply points earned to all previous orders so customers can start redeeming points for discounts immediately.</li>
<li>Quickly adjust the points balance for a customer.</li>
<li>View a log of all points changes made for customers</li>
</ul>
<hr class="wccom-product-heading__hr" />
<p>Reward your customers for purchases and other actions with points that can be redeemed for discounts. Easily set how many points customers should earn for each dollar spent and how many points can be redeemed for a specific discount amount. Points can be awarded by product, category, or global level, and you can also control the maximum discount available when redeeming points.</p>
<figure id="attachment_4210186" aria-describedby="caption-attachment-4210186" style="width: 1668px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_pointsbanners.png"><img class="wp-image-4210186 size-full" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_pointsbanners.png" alt="Reward Your Customers with Points-based Discounts!" width="1668" height="1112" /></a><figcaption id="caption-attachment-4210186" class="wp-caption-text">Reward customers with points-based discounts!</figcaption></figure>
<h3>Earn points for purchases and actions</h3>
<p>Points are earned for purchases based on the conversion rate you set. For example, customers could earn 1 point for every dollar spent. This conversion rate can be overridden at the category or product level, so you can encourage customers to purchase specific products. Points earned are displayed on the product page and on the cart/checkout page.</p>
<h3>Redeem points for discounts</h3>
<p>Customers can redeem points for discounts based on the conversion rate you set. For example, 100 points could be worth a $1 discount. You can set a maximum discount at the cart, product category, or product level that will limit the discount available.</p>
<figure id="attachment_4210189" aria-describedby="caption-attachment-4210189" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_discountapplied.png"><img class="wp-image-4210189 size-full" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_discountapplied.png" alt="Points and Rewards In-Cart Discount Applied" width="980" height="914" /></a><figcaption id="caption-attachment-4210189" class="wp-caption-text">Points and Rewards in-cart discount applied.</figcaption></figure>
<h3>Manage customer points</h3>
<p>Quickly update the points balance for a customer on the Manage page. Any changes to a customer’s points balance are then logged and displayed on the customer’s My Account page.</p>
<figure id="attachment_4210428" aria-describedby="caption-attachment-4210428" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_managepoints.png"><img class="size-full wp-image-4210428" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_managepoints.png" alt="Easily manage customer points" width="980" height="556" /></a><figcaption id="caption-attachment-4210428" class="wp-caption-text">Managing customer points is simple and straightforward.</figcaption></figure>
<figure id="attachment_4210431" aria-describedby="caption-attachment-4210431" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_pointslog.png"><img class="size-full wp-image-4210431" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_pointslog.png" alt="All points changes are logged" width="980" height="313" /></a><figcaption id="caption-attachment-4210431" class="wp-caption-text">All points changes are logged.</figcaption></figure>
<figure id="attachment_4210433" aria-describedby="caption-attachment-4210433" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_customer_mypoints.png"><img class="size-full wp-image-4210433" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_customer_mypoints.png" alt="Show customers their points history on the My Account page" width="980" height="554" /></a><figcaption id="caption-attachment-4210433" class="wp-caption-text">Show a customer’s points history on their My Account page.</figcaption></figure>
<h3>Powerful customization</h3>
<p>It’s simple to customize messages shown on the product page and the cart/checkout page. You can also change what points are called, so customers could earn “Coins” or “Tokens” instead.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_and_rewards_admin_allsettings.png"><img class="aligncenter size-full wp-image-4210436" src="https://woocommerce.com/wp-content/uploads/2013/06/points_and_rewards_admin_allsettings.png" alt="" width="980" height="1279" /></a></p>
<div class="woo-sc-box normal">Points and Rewards is compatible with the new <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in the core WooCommerce plugin.</div>

WooCommerce Points and Rewards

<p>Reward your customers for purchases and other actions with points which can be redeemed for discounts.</p>

Store Credit vs WooCommerce Points and Rewards