<h1>Up-sell and Cross-sell at the Variation Level</h1>
Research shows that up-selling and cross-selling boost sales and reduces cart abandonment.
The Up-Sells and Cross-Sells for Variations plugin allows you to customize the promotion of products for individual variations.
Without the plugin, you can only promote the same products for all variations in a group.
With the plugin, you can promote different products for each product variation. If you sell a t-shirt that comes in many colors, you can promote different products for each color.
For instance, if you sell a t-shirt that comes in black, white, navy, and pink, you could currently only promote products related to that whole group.
With the Up-Sells and Cross-Sells for Variations plugin, you can promote black pants, black shoes, or a black watch with the black t-shirt. For the other colors, you could offer different product options.
Customize your up-selling with each variation and dramatically boost your sales.
How it works
<ul>
<li>When a variation is selected, the customer sees the related promoted products for the variation.</li>
<li>Promoted products related to variations also display in the customer’s cart.</li>
<li>The customer has two opportunities to see promotions related to product variations.</li>
</ul>
Features
<ul>
<li>Add up-sell products for individual variations</li>
<li>Add cross-sell products for individual variations</li>
<li>Modify the up-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Modify the cross-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Change the number of columns for the up-sells listing section</li>
<li>Change the number of columns for the cross-sells listing section</li>
<li>Modify the heading text for the up-sells listing section</li>
<li>Change the heading text for the cross-sells listing section</li>
</ul>
Up-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014727" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png" alt="up-sells-general-settings" width="980" height="499" /></a>
Options in Up-Sells Settings
<ul>
<li>When up-sells are not selected for variations, you can choose to display up-sells for the parent product</li>
<li>Define up-sell titles</li>
<li>Define the number of up-sell columns</li>
<li>Set up-sell item limits</li>
<li>Set up-sell item order by ascending or descending</li>
<li>Set up-sell item orders by criteria like the item’s title</li>
</ul>
Cross-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014732" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png" alt="cross-sells general settings" width="980" height="438" /></a>
Custom cross-sell setting options
<ul>
<li>Define cross-sell titles</li>
<li>Define the number of cross-sell columns</li>
<li>Set cross-sell item limits</li>
<li>Set cross-sell item order by ascending or descending</li>
<li>Set cross-sell item orders by criteria like the item’s title</li>
</ul>
Up-Sells and Cross-Sells for Variations
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png"><img class="aligncenter size-full wp-image-8014735" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png" alt="up-sells and cross-sells at product window edit page" width="789" height="735" /></a>
Store owners can configure the Up-Sells and Cross-Sells for Variations at the variations edit tab.
<h3>Frontend view of up-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png"><img class="aligncenter size-full wp-image-8014737" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png" alt="up-sells frontend view" width="980" height="1090" /></a>
<h3>Frontend view of cross-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png"><img class="aligncenter size-full wp-image-8014739" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png" alt="cross-sells frontend view" width="980" height="995" /></a>
<h3>How to get started</h3>
<ol>
<li>Buy Up-Sells  and Cross-Sells For Variations.</li>
<li>Download and install the extension. You can find the <a href="https://woocommerce.com/document/up-sells-cross-sells-for-variations/">installation guide</a>.</li>
<li>Activate, set up, and configure the extension.</li>
</ol>

Up-Sells and Cross-Sells For Variations

Upsells and Cross-Sells for Variations empowers merchants in providing the upselling and cross-selling functionality at variation level separately.

<ul class="wccom-tick-list-primary">
<li>Create unlimited promotions with flexible BOGO rules, whether is fixed or mixed product promotion.</li>
<li>Let customer pick their own one or more free gifts from a pop-up window.</li>
<li>Schedule the deal easily (limited-time event, future campaign, or an ongoing deal).</li>
<li>Create exclusive BOGO deals for specific customers or groups.</li>
<li>Fully customize the quantity of an item that the customer must purchase to get the deal</li>
<li>Decide if customers can enjoy the deal once or multiple times.</li>
<li>Prevent abuse by limiting how many BOGO offers one user can claim.</li>
<li>Track, review, and analyze all past BOGO promotions in one history list.</li>
</ul>
<hr />
The BOGO Buy One Get One Free Promotion plugin helps you create irresistible promotions that attract more customers and increase sales. This plugin encourage customers to add more products to their carts with enticing BOGO deals, so you get more revenue for your store. You have full control to create effective BOGO campaigns with this plugin like the example below:
<ul>
<li>Buy X, get Y – Buy “3 Dresses”, you will get “1 Bonnet Hat”.</li>
<li>Combine Products – Buy “3 Bottles + 2 Lunch Boxes ”, you will get “1 Chopstick / 1 Spoon”.</li>
<li>Random Mixed Products – Buy “3 products of these beverage: Orange Juice / Apple Juice / Mango Juice”, and get “1 Lychee Tea / Apple Tea</li>
</ul>
Flexible BOGO Rules
Create custom deals—set fixed quantities per product (Buy 1 Get 1, Buy 2 Get 1) or mix-and-match promotions with random product quantities. The deal’s badge will appear on single product page
<img class="alignnone size-full wp-image-18734006088448" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Flexible-BOGO-Rules.jpg" alt="" width="896" height="584" />
<img class="alignnone size-full wp-image-18734006088449" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Flexible-BOGO-Rules.jpg" alt="" width="897" height="273" />
Allow Choose Gift for Customers
Reward the customer with a free products when they qualify the minimum purchase. Select how you set the free product(s) rules, whether is a fixed free product(s) rule or customers can select which gift they’d like from a predefined list. You can set which product(s) and its quantity customers will receive.
<img class="alignnone size-full wp-image-18734006088451" src="https://woocommerce.com/wp-content/uploads/2025/12/06-Allow-Choose-Gift-for-Customers.jpg" alt="" width="897" height="629" />
Clearly Shows the Applied Deal and Free Products in Cart, Checkout and Detail Order
The customer will receive a free product in the cart after purchasing the products included in the promotion. A free product will labeled as “FREE” and automatically the price is 0.
<img class="alignnone size-full wp-image-18734006088452" src="https://woocommerce.com/wp-content/uploads/2025/12/07-Clearly-Shows-the-Applied-Deal.jpg" alt="" width="898" height="321" />
<img class="alignnone size-full wp-image-18734006088453" src="https://woocommerce.com/wp-content/uploads/2025/12/08-Clearly-Shows-the-Applied-Deal.jpg" alt="" width="898" height="339" />
<img class="alignnone size-full wp-image-18734006088455" src="https://woocommerce.com/wp-content/uploads/2025/12/09-Clearly-Shows-the-Applied-Deal.jpg" alt="" width="898" height="504" />
User Condition Control
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006088456" src="https://woocommerce.com/wp-content/uploads/2025/12/10-User-Condition-Control.jpg" alt="" width="910" height="118" />
Multiple Order Control
Choose whether customers can redeem the BOGO deal multiple times in one order, or limit it to just once per purchase. Multiple order control displayed on pop-up choose free gift.
<img class="alignnone size-full wp-image-18734006088457" src="https://woocommerce.com/wp-content/uploads/2025/12/11-Multiple-Order-Control.jpg" alt="" width="910" height="187" />
BOGO Deals History List
View and track all active, upcoming and expired BOGO promotions you have set before. You can edit, delete, or even ends the on going deals directly on the history list columns.
<img class="alignnone size-full wp-image-18734006088462" src="https://woocommerce.com/wp-content/uploads/2025/12/12-BOGO-Deals-History-List.jpg" alt="" width="910" height="475" />

BOGO Buy One Get One Free Promotion

Drive higher conversions and average order values while enhancing the shopping 
experience by create irresistible “Buy One Get One” promotions.

Up-Sells and Cross-Sells For Variations vs BOGO Buy One Get One Free Promotion