<h1>Up-sell and Cross-sell at the Variation Level</h1>
Research shows that up-selling and cross-selling boost sales and reduces cart abandonment.
The Up-Sells and Cross-Sells for Variations plugin allows you to customize the promotion of products for individual variations.
Without the plugin, you can only promote the same products for all variations in a group.
With the plugin, you can promote different products for each product variation. If you sell a t-shirt that comes in many colors, you can promote different products for each color.
For instance, if you sell a t-shirt that comes in black, white, navy, and pink, you could currently only promote products related to that whole group.
With the Up-Sells and Cross-Sells for Variations plugin, you can promote black pants, black shoes, or a black watch with the black t-shirt. For the other colors, you could offer different product options.
Customize your up-selling with each variation and dramatically boost your sales.
How it works
<ul>
<li>When a variation is selected, the customer sees the related promoted products for the variation.</li>
<li>Promoted products related to variations also display in the customer’s cart.</li>
<li>The customer has two opportunities to see promotions related to product variations.</li>
</ul>
Features
<ul>
<li>Add up-sell products for individual variations</li>
<li>Add cross-sell products for individual variations</li>
<li>Modify the up-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Modify the cross-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Change the number of columns for the up-sells listing section</li>
<li>Change the number of columns for the cross-sells listing section</li>
<li>Modify the heading text for the up-sells listing section</li>
<li>Change the heading text for the cross-sells listing section</li>
</ul>
Up-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014727" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png" alt="up-sells-general-settings" width="980" height="499" /></a>
Options in Up-Sells Settings
<ul>
<li>When up-sells are not selected for variations, you can choose to display up-sells for the parent product</li>
<li>Define up-sell titles</li>
<li>Define the number of up-sell columns</li>
<li>Set up-sell item limits</li>
<li>Set up-sell item order by ascending or descending</li>
<li>Set up-sell item orders by criteria like the item’s title</li>
</ul>
Cross-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014732" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png" alt="cross-sells general settings" width="980" height="438" /></a>
Custom cross-sell setting options
<ul>
<li>Define cross-sell titles</li>
<li>Define the number of cross-sell columns</li>
<li>Set cross-sell item limits</li>
<li>Set cross-sell item order by ascending or descending</li>
<li>Set cross-sell item orders by criteria like the item’s title</li>
</ul>
Up-Sells and Cross-Sells for Variations
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png"><img class="aligncenter size-full wp-image-8014735" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png" alt="up-sells and cross-sells at product window edit page" width="789" height="735" /></a>
Store owners can configure the Up-Sells and Cross-Sells for Variations at the variations edit tab.
<h3>Frontend view of up-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png"><img class="aligncenter size-full wp-image-8014737" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png" alt="up-sells frontend view" width="980" height="1090" /></a>
<h3>Frontend view of cross-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png"><img class="aligncenter size-full wp-image-8014739" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png" alt="cross-sells frontend view" width="980" height="995" /></a>
<h3>How to get started</h3>
<ol>
<li>Buy Up-Sells  and Cross-Sells For Variations.</li>
<li>Download and install the extension. You can find the <a href="https://woocommerce.com/document/up-sells-cross-sells-for-variations/">installation guide</a>.</li>
<li>Activate, set up, and configure the extension.</li>
</ol>

Up-Sells and Cross-Sells For Variations

Upsells and Cross-Sells for Variations empowers merchants in providing the upselling and cross-selling functionality at variation level separately.

<h2 style="color: #f5247d">Always sell the right products together</h2>
Force Sells for WooCommerce ensures required items, services, or fees are added with the main product automatically. That means fewer missed parts, fewer confused customers, and cleaner orders. Use it when certain items aren’t optional, when compliance requires an add‑on, or when you want to remove decision friction at the cart.
<h2 style="color: #f5247d">Why this matters</h2>
Customers often overlook essentials and support teams chase corrections later. Force Sells prevents lost revenue, avoids re‑shipping missing parts, and keeps checkout simple. Shoppers get everything they need in one step, and your operations stay tidy.
<img class="aligncenter size-medium wp-image-1490346" src="https://woocommerce.com/wp-content/uploads/2012/05/forcesells-datapanel.png?w=620" alt="Force Sells data panel" width="620" height="269" />
<h2 style="color: #f5247d">Who it’s for</h2>
Force Sells is designed for merchants who need certain products and services purchased together every time. It’s ideal when items can’t stand alone, when bundling protects margins, or when you want to remove guesswork for customers. Here’s a list of examples:
<ul style="line-height: 1.8em">
<li>Repair services: add required parts (e.g., replacement glass with iPad screen repair) so jobs are complete and margins are protected.</li>
<li>Bike shops: include an installation fee with custom wheels/components so labor is always covered.</li>
<li>Cosmetics brands: include a reusable pump with the first purchase of a refillable product to ensure product usability.</li>
<li>SaaS or digital products: link a one‑time setup/onboarding fee to a subscription to reflect true delivery cost.</li>
<li>Pet stores: bundle a starter kit with the first aquarium to reduce returns and support tickets.</li>
<li>Training providers: attach course materials to each class registration so learners have what they need day one.</li>
</ul>
<h2 style="color: #f5247d">Two ways to link products</h2>
<ul class="wccom-tick-list-secondary">
<li>Normal force sell: products are added with the main item in matching quantity. Shoppers can remove or adjust them if needed.</li>
<li>Synced force sell: products are locked to the main item. They can’t be removed or edited separately; quantity and removal always follow the main product.</li>
</ul>
In the cart, synced items are clearly marked as “linked,” so customers understand why those items move together. This clarity reduces confusion and follow‑up support.
<img class="aligncenter size-medium wp-image-1490364" src="https://woocommerce.com/wp-content/uploads/2012/05/forcedsells-cartlinked.png?w=620" alt="Force Sells linked cart" width="620" height="330" />
<h2 style="color: #f5247d">When to use Force Sells vs other options</h2>
Choose Force Sells when the extra item is required every time. If you want to offer optional add‑ons or flexible bundles, consider Grouped Products or Product Bundles instead. For a deeper comparison, see our <a href="https://woocommerce.com/document/group-bundle-products-woocommerce/" target="_blank" rel="noopener">guide to product grouping and bundling</a>.
<hr style="clear: both" />
<h2 style="color:#f5247d">More information</h2>
<ul style="line-height:1.8em">
<li>Read our <a href="https://woocommerce.com/document/force-sells/" target="_blank" rel="noopener">Force Sells documentation</a> for an overview of setup, options, and FAQs.</li>
<li>Need help configuring Force Sells for your catalog? <a href="https://kestrelwp.com/support" target="_blank" rel="noopener">Contact Kestrel support</a>.</li>
</ul>
Made and supported by the team at: 
<a href="https://woocommerce.com/vendor/kestrel/" target="_blank" rel="noopener"> 
 <img src="https://static.kestrelwp.com/kestrel-logo.png?s=dd6e10a1460cebec311cdc68c858a0e353e6d90d" alt="Kestrel logo" width="200" height="45" /> 
</a>

Force Sells

Link products together so they’re always purchased in the right combination. Perfect for required add-ons, bundled services, or products that only make sense when sold together.

Up-Sells and Cross-Sells For Variations vs Force Sells