<h1>Up-sell and Cross-sell at the Variation Level</h1>
Research shows that up-selling and cross-selling boost sales and reduces cart abandonment.
The Up-Sells and Cross-Sells for Variations plugin allows you to customize the promotion of products for individual variations.
Without the plugin, you can only promote the same products for all variations in a group.
With the plugin, you can promote different products for each product variation. If you sell a t-shirt that comes in many colors, you can promote different products for each color.
For instance, if you sell a t-shirt that comes in black, white, navy, and pink, you could currently only promote products related to that whole group.
With the Up-Sells and Cross-Sells for Variations plugin, you can promote black pants, black shoes, or a black watch with the black t-shirt. For the other colors, you could offer different product options.
Customize your up-selling with each variation and dramatically boost your sales.
How it works
<ul>
<li>When a variation is selected, the customer sees the related promoted products for the variation.</li>
<li>Promoted products related to variations also display in the customer’s cart.</li>
<li>The customer has two opportunities to see promotions related to product variations.</li>
</ul>
Features
<ul>
<li>Add up-sell products for individual variations</li>
<li>Add cross-sell products for individual variations</li>
<li>Modify the up-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Modify the cross-sells product query to rearrange items in order by title, ID, date, modified, menu order, or price</li>
<li>Change the number of columns for the up-sells listing section</li>
<li>Change the number of columns for the cross-sells listing section</li>
<li>Modify the heading text for the up-sells listing section</li>
<li>Change the heading text for the cross-sells listing section</li>
</ul>
Up-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014727" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_up_sells_settings-1.png" alt="up-sells-general-settings" width="980" height="499" /></a>
Options in Up-Sells Settings
<ul>
<li>When up-sells are not selected for variations, you can choose to display up-sells for the parent product</li>
<li>Define up-sell titles</li>
<li>Define the number of up-sell columns</li>
<li>Set up-sell item limits</li>
<li>Set up-sell item order by ascending or descending</li>
<li>Set up-sell item orders by criteria like the item’s title</li>
</ul>
Cross-Sells general settings
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png"><img class="aligncenter size-full wp-image-8014732" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_cross_sells_settings-1.png" alt="cross-sells general settings" width="980" height="438" /></a>
Custom cross-sell setting options
<ul>
<li>Define cross-sell titles</li>
<li>Define the number of cross-sell columns</li>
<li>Set cross-sell item limits</li>
<li>Set cross-sell item order by ascending or descending</li>
<li>Set cross-sell item orders by criteria like the item’s title</li>
</ul>
Up-Sells and Cross-Sells for Variations
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png"><img class="aligncenter size-full wp-image-8014735" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_edit_page-1.png" alt="up-sells and cross-sells at product window edit page" width="789" height="735" /></a>
Store owners can configure the Up-Sells and Cross-Sells for Variations at the variations edit tab.
<h3>Frontend view of up-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png"><img class="aligncenter size-full wp-image-8014737" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_up_sells_for_variations_product_page-1-1.png" alt="up-sells frontend view" width="980" height="1090" /></a>
<h3>Frontend view of cross-sells for variations 
</h3>
<a href="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png"><img class="aligncenter size-full wp-image-8014739" src="https://woocommerce.com/wp-content/uploads/2021/05/highaddons_cross_sells_for_variations_cart_page-.png" alt="cross-sells frontend view" width="980" height="995" /></a>
<h3>How to get started</h3>
<ol>
<li>Buy Up-Sells  and Cross-Sells For Variations.</li>
<li>Download and install the extension. You can find the <a href="https://woocommerce.com/document/up-sells-cross-sells-for-variations/">installation guide</a>.</li>
<li>Activate, set up, and configure the extension.</li>
</ol>

Up-Sells and Cross-Sells For Variations

Upsells and Cross-Sells for Variations empowers merchants in providing the upselling and cross-selling functionality at variation level separately.

<h2 style="color: #f5247d">Display targeted, high‑impact messages to new and returning visitors</h2>
WooCommerce Splash Popup lets you put the right message in front of the right shopper at the right time—without sending them to another page. Use any WordPress page as the popup content, target by visitor type (logged out, logged in, or customers), and throttle how often it appears so you inform without annoying. Great for promos, newsletter signups, shipping notices, or must‑see announcements.
<figure id="attachment_187464" aria-describedby="caption-attachment-187464" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.24.05.png"><img class="size-medium wp-image-187464" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.24.05-620x525.png" alt="Screen Shot 2013-04-30 at 12.24.05" width="620" height="525" /></a><figcaption id="caption-attachment-187464" class="wp-caption-text">Show users current offers as soon as they land on your site</figcaption></figure>
<section>
<h2 style="color: #f5247d">Target the right visitor with the right message</h2>
Use your existing WordPress pages as popup content and tailor what each visitor sees. 
Personalizing messages by audience makes promotions more relevant, reduces friction, and lifts key actions like signups and add to cart. 
You get clearer communication without sending shoppers to another page.
<ul>
<li>Logged out visitors: Welcome first‑timers with a clear value prop, a simple site intro, or a newsletter offer. 
Great for growing your list and guiding new shoppers to best sellers.</li>
<li>Logged in users: Share new arrivals, saved items, or account benefits. 
Nudge known visitors toward the next step instead of repeating generic promos.</li>
<li>Logged in customers: Reward loyalty with exclusive discounts, reorder prompts, or member‑only content. 
Encourage repeat purchases and higher lifetime value.</li>
</ul>
Because the popup pulls from WordPress pages, you can reuse layouts, forms, and shortcodes you already maintain. 
The result is faster setup, consistent branding, and higher engagement from messages that match each visitor’s intent.
</section>
<h2 style="color: #f5247d">Popular use cases for stores like yours</h2>
<ul>
<li>Highlight special offers: Announce flash sales, seasonal discounts, or free shipping promos the moment visitors land.</li>
<li>Grow your email list: Prompt first-time visitors to subscribe to your newsletter with a clear incentive like a coupon or exclusive content.</li>
<li>Promote new arrivals: Draw attention to fresh products or collections so they don’t get lost in a large catalog.</li>
<li>Share important updates: Inform customers about shipping delays, policy changes, or store hours right at entry.</li>
<li>Encourage account creation: Invite guests to sign up for an account to access perks like order tracking, rewards, or faster checkout.</li>
<li>Reward loyal customers: Show personalized thank-you messages or exclusive offers to returning buyers.</li>
<li>Drive urgency: Use limited-time countdowns to create FOMO and boost conversions on time-sensitive deals.</li>
<li>Promote events: Announce webinars, product launches, or in-store events that matter to your audience.</li>
</ul>
<div style="gap: 20px;flex-wrap: wrap;align-items: flex-start">
<div style="flex: 1;min-width: 300px">
<figure id="attachment_187469" aria-describedby="caption-attachment-187469" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-187469" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.49.42-620x384.png" alt="Or prompt visitors to sign up to your newsletter" width="620" height="384" /><figcaption id="caption-attachment-187469" class="wp-caption-text">
Or prompt visitors to sign up to your newsletter</figcaption></figure>
</div>
<div style="flex: 1;min-width: 300px">
<figure id="attachment_187465" aria-describedby="caption-attachment-187465" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-187465" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.43.11-620x211.png" alt="The Splash Popup options" width="620" height="211" /><figcaption id="caption-attachment-187465" class="wp-caption-text">
The Splash Popup options</figcaption></figure>
</div>
</div>
When a visitor closes the popup, it won’t keep nagging them every time they come back. Instead, you can set how long to wait before showing it again. Whether that’s a few days, a couple of weeks, or longer. By default it’s 30 days, which strikes a balance between staying visible and avoiding annoyance. This way your messages feel timely and helpful, not pushy, and visitors stay focused on shopping instead of repeatedly dismissing the same popup.
Made by 
<a href="https://woocommerce.com/vendor/kestrel/" target="_blank" rel="noopener"> 
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=0907853d562ff47bb52e13c82917dd290b80f12e" alt="Kestrel logo" width="200" height="45" /> 
</a>

Splash Popup

Alert people to latest offers, prompt them to sign up to newsletters or just deliver some important content to your visitors via popup.

Up-Sells and Cross-Sells For Variations vs Splash Popup