<h2>User Role Pricing Manager for WooCommerce</h2>
<p><strong>User Role Pricing Manager for WooCommerce</strong> gives store owners complete control over pricing based on user roles. Whether you’re selling to wholesale customers, members, staff, or guest users, you can set unique prices per product or per variation with ease. Both simple and variable products are fully supported, ensuring flexibility for any store setup.</p>
<p>The plugin comes with powerful tools to save time and reduce manual work. Quickly update prices across multiple products using the bulk editor, import or export role-based pricing data, and apply percentage-based discounts. You can also hide prices or the “Add to Cart” button when no price is set, improving the shopping experience and preventing confusion for customers.</p>
<p>With smart shortcodes and custom notifications, you can display role-specific prices anywhere on your store and provide personalized messages for different customer groups. <strong>User Role Pricing Manager</strong> simplifies pricing management, improves conversions, and offers a professional, flexible solution for WooCommerce stores of any size.</p>
<h2>Key Benefits of User Role Pricing Manager for WooCommerce</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Flexible Role-Based Pricing</strong> – Offer unique prices for wholesale, members, staff, or guest users to target the right customers.</li>
<li><strong>Per-Product & Variation Control</strong> – Set prices individually for each product or variation, ensuring accurate pricing everywhere.</li>
<li><strong>Save Time & Reduce Errors</strong> – Use the bulk editor and import/export tools to manage large product catalogs efficiently.</li>
<li><strong>Customizable Price Visibility</strong> – Hide prices or the “Add to Cart” button when no price is set to improve shopping experience.</li>
<li><strong>Automated Discounts</strong> – Apply percentage-based discounts for specific user roles without manual calculation.</li>
<li><strong>Enhanced Customer Experience</strong> – Display personalized pricing and messages using shortcodes and notifications for different user roles.</li>
</ul>
<h2>Features</h2>
<h3>User Role-Based Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Set unique prices for different user roles like <strong>wholesale, members, staff, or guests</strong>, giving you full control over pricing.</li>
</ul>
<h3>Product & Variation Pricing Control</h3>
<ul class="wccom-tick-list-primary">
<li>Configure prices per <strong>product and variation</strong>, ensuring accurate pricing for simple and variable products alike.</li>
</ul>
<h3>Custom Price Visibility</h3>
<ul class="wccom-tick-list-primary">
<li>Hide <strong>prices or the “Add to Cart” button</strong> when no price is set, improving customer experience and store flexibility.</li>
</ul>
<h3>Advanced Bulk Pricing Editor</h3>
<ul class="wccom-tick-list-primary">
<li>Quickly <strong>add, update, or remove prices</strong> across multiple products using the bulk editor for faster management.</li>
</ul>
<h3>Import & Export Role Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Seamlessly <strong>import or export role-based pricing data</strong> to streamline updates, migrations, or store setup.</li>
</ul>
<h3>Percentage-Based Discounts</h3>
<ul class="wccom-tick-list-primary">
<li>Apply <strong>percentage-based pricing adjustments</strong> for specific user roles to automate discounts.</li>
</ul>
<h3>Custom Notification Messages</h3>
<ul class="wccom-tick-list-primary">
<li>Display <strong>personalized messages</strong> to customers based on their role and pricing setup.</li>
</ul>
<h3>Shortcodes for Pricing Display</h3>
<ul class="wccom-tick-list-primary">
<li>Use <strong>shortcodes</strong> to display role-based pricing or full pricing anywhere on your store for better visibility.</li>
</ul>
<h2>How User Role Pricing Manager Works</h2>
<p>User Role Pricing Manager seamlessly integrates with WooCommerce, allowing you to set and manage prices directly from the product edit screen. Once activated, simply choose a user role and assign custom prices for each product or variation.</p>
<p>For larger catalogs, use the powerful bulk editor to add or update prices in seconds, or import/export role-based pricing data in one click. The plugin automatically displays the correct price to each customer based on their role, and hides prices or Add to Cart buttons when no pricing is set.</p>
<p>With flexible options, percentage-based discounts, and shortcode support, you can fully control how pricing appears across your store. <strong>The result is</strong> a smarter, more personalized shopping experience for every user role.</p>
<h3>Display Prices on Shop, Category, Archive, and Product Pages</h3>
<p>You can display user role prices in a table format using the shortcode below, which works for both simple and variable products:</p>
<pre><code>[mrbp_prices_per_role product_id="74"]</code></pre>
<p>If you prefer a single-line display instead of a table, the plugin will automatically show prices based on your backend settings, where you can easily manage and customize display strings.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/shop.png" alt="User Role Prices on Shop Page" /></p>
<h3>Simple Product Page User Role Pricing</h3>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/product-page-simple.png" alt="Simple Product Role Pricing Backend" /></p>
<h3>Variable Product User Role Pricing</h3>
<p>Each variation of a variable product has the same pricing wizard as the main product. Set <strong>Regular</strong> and <strong>Sale</strong> prices for every user role per variation. Enable the switch to activate role-based pricing for the variation, optionally apply percentage-based pricing, and save changes. Prices will automatically reflect on the frontend for the respective user roles.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/varaible-product-page-backend.png" alt="Variable Product Role Pricing Backend" /></p>
<h3>Manage Prices with Bulk Editor and Import/Export</h3>
<p>The plugin includes a powerful <strong>Bulk Editor</strong> to quickly add, update, or remove prices for multiple products at once. You can also <strong>import or export role-based pricing data</strong> using a CSV file, making it easy to migrate data, perform bulk updates, or back up your pricing information.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/Bulk-Editor.png" alt="User Role Pricing Bulk Editor" /></p>
<h3>Plugin Settings Options</h3>
<p>The plugin provides flexible settings to control its behavior across your store:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Enable Plugin:</strong> Turn the plugin on or off globally.</li>
<li><strong>Enable Item-Wise Setting:</strong> Show role-based pricing fields on individual product pages.</li>
<li><strong>Exclude User Roles:</strong> Choose roles you don’t want to display in the product backend.</li>
<li><strong>Display Notifications:</strong> Enable or disable notifications when role-based prices are applied.</li>
<li><strong>Product Page Notification Message:</strong> Set custom messages to display for each user role.</li>
</ul>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/settings_0012d3.png" alt="User Role Pricing Settings Options" /></p>

User Role Pricing Manager

<p>Set custom WooCommerce prices for different user roles, manage per-product and per-variation pricing, apply discounts, and hide prices or Add to Cart when needed. Easily update pricing with bulk editor, import/export data, and shortcodes, giving you full control and a professional, flexible WooCommerce pricing solution.</p>

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
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<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

User Role Pricing Manager vs Custom Roles & Pricing