<h2>User Role Pricing Manager for WooCommerce</h2>
User Role Pricing Manager for WooCommerce gives store owners complete control over pricing based on user roles. Whether you’re selling to wholesale customers, members, staff, or guest users, you can set unique prices per product or per variation with ease. Both simple and variable products are fully supported, ensuring flexibility for any store setup.
The plugin comes with powerful tools to save time and reduce manual work. Quickly update prices across multiple products using the bulk editor, import or export role-based pricing data, and apply percentage-based discounts. You can also hide prices or the “Add to Cart” button when no price is set, improving the shopping experience and preventing confusion for customers.
With smart shortcodes and custom notifications, you can display role-specific prices anywhere on your store and provide personalized messages for different customer groups. User Role Pricing Manager simplifies pricing management, improves conversions, and offers a professional, flexible solution for WooCommerce stores of any size.
<h2>Key Benefits of User Role Pricing Manager for WooCommerce</h2>
<ul class="wccom-tick-list-primary">
<li>Flexible Role-Based Pricing – Offer unique prices for wholesale, members, staff, or guest users to target the right customers.</li>
<li>Per-Product & Variation Control – Set prices individually for each product or variation, ensuring accurate pricing everywhere.</li>
<li>Save Time & Reduce Errors – Use the bulk editor and import/export tools to manage large product catalogs efficiently.</li>
<li>Customizable Price Visibility – Hide prices or the “Add to Cart” button when no price is set to improve shopping experience.</li>
<li>Automated Discounts – Apply percentage-based discounts for specific user roles without manual calculation.</li>
<li>Enhanced Customer Experience – Display personalized pricing and messages using shortcodes and notifications for different user roles.</li>
</ul>
<h2>Features</h2>
<h3>User Role-Based Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Set unique prices for different user roles like wholesale, members, staff, or guests, giving you full control over pricing.</li>
</ul>
<h3>Product & Variation Pricing Control</h3>
<ul class="wccom-tick-list-primary">
<li>Configure prices per product and variation, ensuring accurate pricing for simple and variable products alike.</li>
</ul>
<h3>Custom Price Visibility</h3>
<ul class="wccom-tick-list-primary">
<li>Hide prices or the “Add to Cart” button when no price is set, improving customer experience and store flexibility.</li>
</ul>
<h3>Advanced Bulk Pricing Editor</h3>
<ul class="wccom-tick-list-primary">
<li>Quickly add, update, or remove prices across multiple products using the bulk editor for faster management.</li>
</ul>
<h3>Import & Export Role Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Seamlessly import or export role-based pricing data to streamline updates, migrations, or store setup.</li>
</ul>
<h3>Percentage-Based Discounts</h3>
<ul class="wccom-tick-list-primary">
<li>Apply percentage-based pricing adjustments for specific user roles to automate discounts.</li>
</ul>
<h3>Custom Notification Messages</h3>
<ul class="wccom-tick-list-primary">
<li>Display personalized messages to customers based on their role and pricing setup.</li>
</ul>
<h3>Shortcodes for Pricing Display</h3>
<ul class="wccom-tick-list-primary">
<li>Use shortcodes to display role-based pricing or full pricing anywhere on your store for better visibility.</li>
</ul>
<h2>How User Role Pricing Manager Works</h2>
User Role Pricing Manager seamlessly integrates with WooCommerce, allowing you to set and manage prices directly from the product edit screen. Once activated, simply choose a user role and assign custom prices for each product or variation.
For larger catalogs, use the powerful bulk editor to add or update prices in seconds, or import/export role-based pricing data in one click. The plugin automatically displays the correct price to each customer based on their role, and hides prices or Add to Cart buttons when no pricing is set.
With flexible options, percentage-based discounts, and shortcode support, you can fully control how pricing appears across your store. The result is a smarter, more personalized shopping experience for every user role.
<h3>Display Prices on Shop, Category, Archive, and Product Pages</h3>
You can display user role prices in a table format using the shortcode below, which works for both simple and variable products:
<pre><code>[mrbp_prices_per_role product_id="74"]</code></pre>
If you prefer a single-line display instead of a table, the plugin will automatically show prices based on your backend settings, where you can easily manage and customize display strings.
<img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/shop.png" alt="User Role Prices on Shop Page" />
<h3>Simple Product Page User Role Pricing</h3>
<img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/product-page-simple.png" alt="Simple Product Role Pricing Backend" />
<h3>Variable Product User Role Pricing</h3>
Each variation of a variable product has the same pricing wizard as the main product. Set Regular and Sale prices for every user role per variation. Enable the switch to activate role-based pricing for the variation, optionally apply percentage-based pricing, and save changes. Prices will automatically reflect on the frontend for the respective user roles.
<img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/varaible-product-page-backend.png" alt="Variable Product Role Pricing Backend" />
<h3>Manage Prices with Bulk Editor and Import/Export</h3>
The plugin includes a powerful Bulk Editor to quickly add, update, or remove prices for multiple products at once. You can also import or export role-based pricing data using a CSV file, making it easy to migrate data, perform bulk updates, or back up your pricing information.
<img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/Bulk-Editor.png" alt="User Role Pricing Bulk Editor" />
<h3>Plugin Settings Options</h3>
The plugin provides flexible settings to control its behavior across your store:
<ul class="wccom-tick-list-primary">
<li>Enable Plugin: Turn the plugin on or off globally.</li>
<li>Enable Item-Wise Setting: Show role-based pricing fields on individual product pages.</li>
<li>Exclude User Roles: Choose roles you don’t want to display in the product backend.</li>
<li>Display Notifications: Enable or disable notifications when role-based prices are applied.</li>
<li>Product Page Notification Message: Set custom messages to display for each user role.</li>
</ul>
<img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/settings_0012d3.png" alt="User Role Pricing Settings Options" />

User Role Pricing Manager

Set custom WooCommerce prices for different user roles, manage per-product and per-variation pricing, apply discounts, and hide prices or Add to Cart when needed. Easily update pricing with bulk editor, import/export data, and shortcodes, giving you full control and a professional, flexible WooCommerce pricing solution.

<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
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<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
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<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
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Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
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<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
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<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
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<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

User Role Pricing Manager vs Role-Based Product Visibility