<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

<h2>Features:</h2>
<ul class="wccom-tick-list-primary">
<li>Create unlimited rules and run multiple discount offers</li>
<li>Create quantity-based discounts for specific products or categories</li>
<li>Create buy-x-and-get-discount-on-x offers</li>
<li>Create buy-x-and-get-discount-on-y offers</li>
<li>Offer flat discounts on the entire shop or specific products or categories</li>
<li>Offer gift products based on various cart conditions such as total, subtotal, coupon code, etc.</li>
<li>Supports three types of discounts: fixed, percentage, and discounted prices</li>
<li>Offer discounts to specific user roles</li>
<li>Display pricing tables on product pages</li>
<li>Customize pricing tables with text colors, background colors, etc.</li>
</ul>
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>
<hr style="clear: both" />
<h2>Add Customized Bulk Discount Solutions</h2>
<p><strong>Bulk Discount for WooCommerce</strong> is an all-in-one bulk discount solution for store owners. It allows you to run multiple discount offers at one time. With the buy-x-and-get-x option, you allow customers to buy a minimum quantity of x and get a discount on the next (one or more) quantity or quantities. Use the buy-x-and-get-y feature, and customers can purchase a minimum quantity of one item and get a discount on another item.</p>
<p><strong>WooCommerce bulk discounts plugin</strong> allows you to offer any product as a gift to customers based on items in their carts, cart totals, subtotals, coupon codes, and carts containing specific products or categories.</p>
<p>You can offer flat discounts on the entire shop, selected products, or categories using the flat-discount option. You can restrict discounts to specific user roles—a useful feature for B2B store owners. The plugin displays a table on product pages, to encourage customers to buy and informs them about discount offers.</p>
<hr style="clear: both" />
<h2><strong>Features Details:</strong></h2>
<h3><strong>Quantity discount</strong></h3>
<p>With the <strong>WooCommerce bulk discounts</strong> plugin, you can create tier pricing and provide various discounts to your customers based on product quantities.</p>
<p><img class="aligncenter size-full wp-image-18734004069737" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table.png" alt="woocommerce bulk discount plugin" width="980" height="460" /></p>
<h3><img class="aligncenter size-full wp-image-18734004069763" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table-Cart-Page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></h3>
<h3><strong>Buy x, get x</strong></h3>
<p>Allow customers to buy a quantity of item x and get an additional quantity of x at a discount. You can set the quantity that qualifies for a discount.<img class="aligncenter size-full wp-image-18734004069742" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-Tables-1.png" alt="woocommerce bulk discount plugin" width="980" height="424" /></p>
<p><img class="aligncenter size-full wp-image-18734004069766" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-discount-cart-page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></p>
<h3><strong>Buy x, get y</strong></h3>
<p>The<strong> WooCommerce bulk discounts</strong> plugin enables you to create a buy-x-get-y offer. For example, offer customers the opportunity to buy three shirts and get two ties at a discount.</p>
<p><img class="aligncenter size-full wp-image-18734004069477" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Table.png" alt="woocommerce bulk discount plugin" width="980" height="444" /></p>
<p><img class="aligncenter size-full wp-image-18734004069482" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Discount-Cart-page.png" alt="woocommerce bulk discount plugin" width="980" height="471" /></p>
<h3><strong>Gift/Free product</strong></h3>
<p>You can provide free products as a gift to customers on cart pages based on conditions such as cart totals, subtotals, coupon codes used, carts containing certain products, and carts containing products from specific categories.</p>
<p><img class="aligncenter size-full wp-image-18734004069485" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-messages.png" alt="woocommerce bulk discount plugin" width="980" height="472" /></p>
<p><img class="aligncenter size-full wp-image-18734004069489" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-discounts.png" alt="woocommerce bulk discount plugin" width="980" height="466" /></p>
<h3><strong>Flat discounts</strong></h3>
<p>Using the <strong>WooCommerce bulk discounts</strong> plugin, offer flat discounts on your entire store, specific products, or categories.<img class="aligncenter size-full wp-image-18734004069743" src="https://woocommerce.com/wp-content/uploads/2021/07/Flat-discounts-1.png" alt="woocommerce bulk discount plugin" width="980" height="448" /></p>
<h3><strong>Offer discount to specific user roles</strong></h3>
<p>You can offer discounts for specific user roles. It is a helpful feature for B2B stores.<img class="aligncenter size-full wp-image-18734004069745" src="https://woocommerce.com/wp-content/uploads/2021/07/Offer-discount-to-specific-user-roles-1.png" alt="woocommerce bulk discount plugin" width="980" height="430" /></p>
<hr style="clear: both" />
<h2><strong>Advantages</strong></h2>
<ul class="wccom-tick-list-secondary">
<li>All-in-one discount options</li>
<li>Enhances your customer’s experience</li>
<li>Engages customers</li>
<li>Boosts store sales</li>
<li>Encourages buyers to increase order values to receive a discount</li>
<li>Provides discounts to loyal customers using the user-role feature</li>
<li>Great for B2B businesses</li>
</ul>
<hr style="clear: both" />
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>

Bulk Discounts

<p>Allow bulk discounts to customers and user roles such as quantity discount, gift item, buy x & get discount on x or Y, and flat discount.</p>

User Roles Based Price vs Bulk Discounts