<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.
With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing directly from the WooCommerce product editor.
Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.
<h2>Why Use WooCommerce Role Based Pricing?</h2>
This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.
<ul>
<li>Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li>Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.</li>
<li>Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.</li>
<li>WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.</li>
<li>Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
This plugin makes managing WooCommerce role based pricing simple and flexible.
<ul>
<li>Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.</li>
<li>Flexible Pricing Options
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li>Smart Price Display
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li>Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page.</li>
<li>Role Management: Create or edit user roles directly from plugin settings.</li>
<li>Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.</li>
<li>Variable Product Pricing: Assign WooCommerce role based prices for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li>Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.</li>
<li>Save Time: Manage WooCommerce prices by user role directly from product pages.</li>
<li>Automatic Discounts: Percentage discounts calculate automatically.</li>
<li>Professional Pricing Display: Show clear WooCommerce role based prices on the front end.</li>
<li>Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li>Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li>Set WooCommerce Role Based Prices: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li>Save Product: Prices automatically apply to users based on their role.</li>
<li>Cart & Checkout: Customers automatically see their WooCommerce prices by user role.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li>Fixed Price: Apply direct WooCommerce role based prices for each role.</li>
<li>Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.</li>
</ul>
<h2>Use Cases</h2>
This WooCommerce role based pricing plugin is perfect for:
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated WooCommerce role based prices</li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"> 
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"> 
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"> 
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"> 
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"> 
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /> 
</a>

User Roles Based Price

Create dynamic WooCommerce role based pricing and easily set WooCommerce prices by user role. Perfect for wholesale, B2B, and membership stores needing custom WooCommerce role based prices.

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Enhanced Pricing Strategy: Use various pricing types, including fixed prices, percentage increases or decreases, and fixed increases or decreases. </li>
<li style="font-weight: 400">User and Role Customization: Pricing can be tailored based on specific user roles or usernames, enabling personalized pricing experiences for different customer segments. </li>
<li style="font-weight: 400">Flexible Rule Configuration: Multiple rules can be set up with priorities and conditions, such as minimum and maximum quantities and optional start and end dates, allowing for highly customizable pricing scenarios. </li>
<li style="font-weight: 400">Product and Category Inclusion/Exclusion: Admins can include or exclude specific products and categories from pricing rules, giving precise control over which items are affected by dynamic pricing. </li>
<li style="font-weight: 400">Improved Customer Experience: Dynamic pricing information is displayed on product pages via tooltips, and prices are updated in the cart and at checkout, providing transparency. </li>
</ul>
<hr />
Optimize your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for tailored and dynamic pricing based on user roles and attributes.
Elevate your WooCommerce store’s pricing strategy with Dynamic and Role-Based Pricing for WooCommerce. Empower your business to offer personalized pricing experiences based on user roles and attributes, ensuring every customer’s seamless and tailored shopping journey. Experience unparalleled flexibility and precision in your pricing approach, revolutionizing your e-commerce setup for optimized sales and customer satisfaction.
<h2>Features</h2>
<h3>User Role-Based Pricing and Username-Based Pricing</h3>
<img class="aligncenter wp-image-18734003997550 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/User-Role-Based-Pricing-and-Username-Based-Pricing-1.webp" alt="User Role Based Pricing and Username Based Pricing Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Tailored Pricing: Set specific prices based on user roles (e.g., wholesale, agent, retail, subscribers) or individual usernames. This allows for personalized pricing strategies that cater to different customer segments.</li>
<li>Role Management: Manage various user roles with unique pricing rules, ensuring each customer sees prices relevant to their user category.</li>
</ul>
<h3>Dynamic Pricing Types with Minimum and Maximum Quantities:</h3>
<img class="aligncenter wp-image-18734003997552 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Dynamic-Pricing-Types-with-Minimum-and-Maximum-Quantities-1.webp" alt="Dynamic Pricing Types with Minimum and Maximum Quantities Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Fixed Price: Assign a specific price to a product, regardless of the original price.</li>
<li style="font-weight: 400">Fixed Increase: Add a fixed amount to the original product price, useful for handling additional costs like customizations.</li>
<li style="font-weight: 400">Fixed Decrease: Subtract a fixed amount from the original product price, ideal for offering discounts.</li>
<li style="font-weight: 400">Percentage Increase: Increase the original product price by a percentage, useful for marking up prices for certain customer segments.</li>
<li style="font-weight: 400">Percentage Decrease: Decrease the original product price by a percentage, perfect for providing percentage-based discounts.</li>
</ul>
<h3>Enable/Disable Toggle Button for Rules</h3>
<img class="aligncenter size-full wp-image-18734006036048" src="https://woocommerce.com/wp-content/uploads/2024/06/enable_disable_toggle_button_for_rules_2x.webp" alt="Enable/Disable Toggle Button for Rules" width="980" height="602" />
Take full control of your pricing setup with a simple toggle switch. Instantly activate or deactivate any pricing rule without deleting or modifying it—perfect for seasonal discounts or temporary promotions.
<h3>Rule Adjustment (Spend-Based Conditions)</h3>
<img class="aligncenter size-full wp-image-18734006036044" src="https://woocommerce.com/wp-content/uploads/2024/06/rule_adjustment_spend_based_conditions__2x.webp" alt="Rule Adjustment (Spend-Based Conditions)" width="980" height="602" />
Make your pricing smarter by applying extra conditions based on customer spending history. Reward loyal customers or create exclusive offers for high-value buyers with targeted price adjustments.
<h3>Flat Price</h3>
<img class="aligncenter size-full wp-image-18734006036046" src="https://woocommerce.com/wp-content/uploads/2024/06/flat_price_2x.webp" alt="Flat Price" width="980" height="602" />
Set a single fixed price for any product—no tiers, quantities, or complex structures. Ideal for creating straightforward promotions or fixed-rate deals for specific users or roles.
<h3>Multi-Level Pricing</h3>
<img class="aligncenter size-full wp-image-18734006036047" src="https://woocommerce.com/wp-content/uploads/2024/06/multi_level_pricing_2x.webp" alt="Multi-Level Pricing" width="980" height="602" />
Enhance Flat Price rules with additional discount levels. Apply extra discounts when customers meet specific criteria, such as reaching a minimum quantity or subtotal—unlocking deeper, smarter incentives.
Quantity-Based Multi-Level Pricing: Automatically reward customers with extra discounts when their purchase quantity meets defined thresholds. Great for bulk buyers and wholesale customers.
Product Subtotal Value-Based Multi-Level Pricing: Apply layered discounts based on the total product subtotal. Once customers reach the required spending amount, they instantly receive additional savings.
<h3>Tooltip on Product Pages:</h3>
<img class="aligncenter wp-image-18734003997553 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Tooltip-on-Product-Pages-1.webp" alt="Tooltip on Product Pages Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Dynamic Pricing Information: Display clear and concise dynamic pricing details via tooltips on product pages. Customers can easily see how prices are calculated based on the rules applied to them.</li>
<li>Enhanced Transparency: Improve customer trust by providing detailed information on how prices are determined directly on the product page.</li>
</ul>
<h3>Enforce Minimum and Maximum Quantity Limits in the Cart:</h3>
<img class="aligncenter wp-image-18734003997554 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Enforce-Minimum-Maximum-Quantity-Limits-in-the-Cart-1.webp" alt="Enforce Minimum Maximum Quantity Limits in the Cart Feature" width="980" height="602" />
<ul>
<li style="font-weight: 400">Quantity Control: Set specific minimum and maximum quantity limits for products in the cart, ensuring orders meet your desired purchase criteria.</li>
<li>Order Management: Automatically enforce these limits during the checkout process, helping manage inventory and preventing over or under-ordering.</li>
</ul>
<h3>Hide Prices & Add to Cart Button from Guest Users:</h3>
<img class="aligncenter wp-image-18734003997555 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Price-from-Guest-Users-1.webp" alt="Hide Price from Guest Users Feature" width="1792" height="1100" />
<img class="aligncenter wp-image-18734003997556 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/Hide-Add-To-Cart-Button-1.webp" alt="Hide Add To Cart Button Feature" width="1792" height="1100" />
<ul>
<li style="font-weight: 400">Customizable Visibility: Choose to hide prices and the “Add to Cart” button for guest users, encouraging them to create an account or log in to see prices.</li>
<li>Custom Text Display: Customize the text displayed when prices are hidden, providing instructions or incentives for users to sign up or log in.</li>
</ul>
<h3>General Settings and Permissions:</h3>
<img class="aligncenter wp-image-18734003997558 size-full" src="https://woocommerce.com/wp-content/uploads/2024/06/General-Settings-and-Permissions-1.webp" alt="General Settings and Permissions Feature" width="1792" height="1100" />
<ul>
<li>Visibility Management: Control product and category visibility, customize the “Add to Cart” button, and set redirect URLs to enhance user experience and sales strategies.</li>
</ul>
<h2>Why Choose Dynamic and Role-Based Pricing for WooCommerce:</h2>
<h3>Personalized Pricing:</h3>
Tailor your pricing strategy to different customer segments, offering personalized pricing to enhance customer satisfaction and loyalty.
<h3>Increased Conversions:</h3>
With dynamic pricing options and clear tooltip displays, you can provide customers with transparent pricing information, reducing purchase hesitation and increasing conversions.
<h3>Enhanced User Experience:</h3>
Enforce quantity limits and hide prices for guest users, creating a streamlined and customized shopping experience that caters to individual preferences.
<h3>Flexible Pricing Strategies:</h3>
Choose from a range of dynamic pricing types and configure pricing rules based on user roles and attributes, giving you the flexibility to adapt your pricing strategy to changing market conditions.
<h3>Get Dynamic and Role-Based Pricing for WooCommerce Today!</h3>
Dynamic and role-based pricing allows you to take control of your pricing strategy and unlock new possibilities for your WooCommerce store. With personalized pricing options, transparent tooltip displays, and enforced quantity limits, you can create a seamless shopping experience that drives conversions and fosters customer loyalty.
<h3>How to Get Started</h3>
<ol>
<li style="font-weight: 400">Buy Dynamic and Role-Based Pricing for WooCommerce.</li>
<li style="font-weight: 400">Download and install the extension. You can find the installation <a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/#section-2">guide here</a>.</li>
<li style="font-weight: 400">Activate, set up, and configure the extension.</li>
</ol>
Read the <a href="https://woocommerce.com/document/dynamic-and-role-based-pricing-for-woocommerce/">technical documentation</a> to set up Dynamic and Role-Based Pricing for WooCommerce today.

Dynamic And Role Based Pricing

Offer role-based cart discounts for a better shopping experience.

User Roles Based Price vs Dynamic And Role Based Pricing