<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.
With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing directly from the WooCommerce product editor.
Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.
<h2>Why Use WooCommerce Role Based Pricing?</h2>
This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.
<ul>
<li>Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li>Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.</li>
<li>Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.</li>
<li>WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.</li>
<li>Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
This plugin makes managing WooCommerce role based pricing simple and flexible.
<ul>
<li>Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.</li>
<li>Flexible Pricing Options
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li>Smart Price Display
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li>Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page.</li>
<li>Role Management: Create or edit user roles directly from plugin settings.</li>
<li>Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.</li>
<li>Variable Product Pricing: Assign WooCommerce role based prices for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li>Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.</li>
<li>Save Time: Manage WooCommerce prices by user role directly from product pages.</li>
<li>Automatic Discounts: Percentage discounts calculate automatically.</li>
<li>Professional Pricing Display: Show clear WooCommerce role based prices on the front end.</li>
<li>Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li>Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li>Set WooCommerce Role Based Prices: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li>Save Product: Prices automatically apply to users based on their role.</li>
<li>Cart & Checkout: Customers automatically see their WooCommerce prices by user role.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li>Fixed Price: Apply direct WooCommerce role based prices for each role.</li>
<li>Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.</li>
</ul>
<h2>Use Cases</h2>
This WooCommerce role based pricing plugin is perfect for:
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated WooCommerce role based prices</li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"> 
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"> 
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"> 
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"> 
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"> 
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /> 
</a>

User Roles Based Price

Create dynamic WooCommerce role based pricing and easily set WooCommerce prices by user role. Perfect for wholesale, B2B, and membership stores needing custom WooCommerce role based prices.

WooCommerce Hide Price & Add to Cart extension allows you to hide prices and the “add to cart” button of specific products and categories. Choose to hide them for non-logged-in, registered customers, or user roles. Replace prices with custom text and cart buttons with contact7 forms or custom buttons that link to the page of your choice.
<h2>Use Cases:</h2>
Generally, the best marketing approach is to display your prices upfront, sometimes depending on the business, the marketing strategies might suggest otherwise.  Here are some important use cases where this extension can prove to be the ultimate solution.
Show prices to logged-in users only:
Depending on your marketing strategy you may want to hide prices for non-logged-in customers and show only when they are logged-in. For example, if you have different prices for different countries or user roles, you might want to keep the prices hidden and show the correct prices once they are logged in.
Turn your shop into an online catalog:
It’s a perfect solution for merchants who just want to show their products online by keeping the prices and add to cart button hidden. The WooCommerce store will act like an online catalog that merchants can share with anyone on the go. Depending on the requirements, they can choose to display prices and keep add to cart hidden.
Customized products:
When you are selling personalized products you may not want to show the price on the product page. With this plugin, you can hide price and replace add to cart button with a contact 7 form to let your customers submit their requirements VIA a simple popup form.
<h2>Features of WooCommere Hide Price & Add to Cart:</h2>
<ul>
<li>Hide prices and/or “add to cart” buttons for specific products and categories</li>
<li>Choose whether to hide them from logged out or registered customers, or from certain user roles</li>
<li>Option to hide price and/or add cart for specific countries</li>
<li>Replace prices with custom text</li>
<li>Replace the “add to cart” button with a contact form or a custom button</li>
<li>Rule-based management</li>
</ul>
<img class="alignnone size-full wp-image-5543982" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-button.png" alt="" width="980" height="568" />
<h3>Create rules to hide price & add to cart</h3>
You can create multiple custom rules to remove add to cart button and price. This empowers you to optimize price and cart button visibility depending on whether the visitor is a guest or registered customer, or has a specific user role.
<img class="alignnone size-full wp-image-5543983" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-hide-Price-plugin-Create-Mutliple-Rules.png" alt="" width="861" height="425" />
When creating a new rule, choose to hide pricing, the “add to cart,” button, or both. You can also choose to hide them for specific countries, products or categories, and to replace them with custom text, button with link, or a contact form.
<img class="alignnone size-full wp-image-5619918" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-Rule.png" alt="WooCommerce Hide Price - Add to Cart Rule" width="770" height="1576" />
<h3>Frequently Asked Questions</h3>
Q: I want to hide price and add to cart for non-logged in users and once the user is logged in, I want to hide prices of hoodies category from wholesale customers and show them a contact form instead of an add to cart button.
Ans: WooCommerce Hide Price plugin offers rule-based management. You can create the first rule to hide prices for non loggedin users and another one to hide price and replace add to cart with a contact form for wholesale customers only.
Q: I want to hide add to cart for specific user countries. There are some countries where I don’t deliver some products. Is it possible?
Ans: We have released a new version and this is now possible. You can hide price and/or add to cart but from specific countries.
<h3>Extensions Recommendations</h3>
If you are looking for a full-fledge quotation system where you want to hide price and replace “add to cart” with a quote button – try our <a href="https://woocommerce.com/products/request-a-quote-plugin-for-woocommerce/">request a quote</a> extension and if you need to hide products and categories by user roles – try our <a href="https://woocommerce.com/products/products-visibility-by-user-roles/">product visibility</a> extension.

Hide Price & Add to Cart Button

Turn your shop into an online catalog by hiding prices and add to cart button of specific or all products and categories. Hide for guests and selected registered user roles. Replace add to cart with a custom link or a contact form.

User Roles Based Price vs Hide Price & Add to Cart Button