<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.
With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing directly from the WooCommerce product editor.
Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.
<h2>Why Use WooCommerce Role Based Pricing?</h2>
This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.
<ul>
<li>Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li>Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.</li>
<li>Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.</li>
<li>WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.</li>
<li>Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
This plugin makes managing WooCommerce role based pricing simple and flexible.
<ul>
<li>Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.</li>
<li>Flexible Pricing Options
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li>Smart Price Display
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li>Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page.</li>
<li>Role Management: Create or edit user roles directly from plugin settings.</li>
<li>Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.</li>
<li>Variable Product Pricing: Assign WooCommerce role based prices for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li>Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.</li>
<li>Save Time: Manage WooCommerce prices by user role directly from product pages.</li>
<li>Automatic Discounts: Percentage discounts calculate automatically.</li>
<li>Professional Pricing Display: Show clear WooCommerce role based prices on the front end.</li>
<li>Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li>Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li>Set WooCommerce Role Based Prices: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li>Save Product: Prices automatically apply to users based on their role.</li>
<li>Cart & Checkout: Customers automatically see their WooCommerce prices by user role.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li>Fixed Price: Apply direct WooCommerce role based prices for each role.</li>
<li>Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.</li>
</ul>
<h2>Use Cases</h2>
This WooCommerce role based pricing plugin is perfect for:
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated WooCommerce role based prices</li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"> 
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"> 
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"> 
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"> 
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"> 
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /> 
</a>

User Roles Based Price

Create dynamic WooCommerce role based pricing and easily set WooCommerce prices by user role. Perfect for wholesale, B2B, and membership stores needing custom WooCommerce role based prices.

<h2>More Quantity, More Discount</h2>
The extension is useful for those who want to sell their products for wholesale or offer discount based on the quantity of purchase. Set different quantity ranges for individual pricing where customers can see how the prices change with item changes by changing the quantity. Price By Quantity For WooCommerce has features to provide discounts for the bulk purchase of products. This ultimately increases sales.
Price By Quantity for WooCommerce allows you to display products in pre-defined pricing table layouts. The extensions supports up to three pricing table layouts including hover pricing table, horizontal and vertical layout. The layout of quantity based pricing provide an easy way to show the quantity & discounts. The customers can easily change the quantity & view discounted price against quantity in the summary table.
<h2>Features</h2>
<ul>
<li>Offer quantity based discount for bulk purchase.</li>
<li>Create unlimited rules for quantity based pricing.</li>
<li>Set quantity-based pricing for each product individually or based on the categories.</li>
<li>Auto price change based on the product quantity.</li>
<li>Set minimum & maximum quantity.</li>
<li>Restrict checkout for the minimum & maximum quantity purchase.</li>
<li>Supports three pricing table layouts.</li>
<li>Display pricing table at three different positions on simple product page.</li>
<li>Shows individual pricing table for each variation.</li>
<li>Show/hide pricing table and pricing summary table.</li>
<li>Add custom text to display before and after pricing table.</li>
<li>Support simple as well variable products.</li>
</ul>
<h2>Usage</h2>
<h3>Price By Quantity For Products</h3>
The configuration is simple.  Set up different quantity and discount ranges in the Price By Quantity tab. Here, you can choose the discount by quantity in percentage or fixed value.
<a href="https://woocommerce.com/wp-content/uploads/2021/06/Product_Settings_Quantity_Pricing-1.png"><img class="aligncenter size-full wp-image-8198508" src="https://woocommerce.com/wp-content/uploads/2021/06/Product_Settings_Quantity_Pricing-1.png" alt="" width="980" height="324" /></a>
<h3>Price By Quantity For Categories</h3>
Define quantity-based pricing at the category level to enable the price by quantity for the products linked with the respective categories. If the pricing isn’t set at the product level, the pricing defined at category level will be the default for all products.
<a href="https://woocommerce.com/wp-content/uploads/2021/06/Price_By_Quantity_Category_settings.png"><img class="aligncenter size-full wp-image-8198481" src="https://woocommerce.com/wp-content/uploads/2021/06/Price_By_Quantity_Category_settings.png" alt="" width="704" height="407" /></a>
<h3>Frontend View Of Quantity Based Pricing Table</h3>
1. Hover Pricing Table
<a href="https://woocommerce.com/wp-content/uploads/2021/06/Hover_Table_Layout.png"><img class="aligncenter size-full wp-image-8156557" src="https://woocommerce.com/wp-content/uploads/2021/06/Hover_Table_Layout.png" alt="" width="980" height="698" /></a>2. Horizontal Layout
<a href="https://woocommerce.com/wp-content/uploads/2021/06/Horizontal_Pricing_Layout.png"><img class="aligncenter size-full wp-image-8156556" src="https://woocommerce.com/wp-content/uploads/2021/06/Horizontal_Pricing_Layout.png" alt="" width="980" height="675" /></a>3. Vertical Layout
<a href="https://woocommerce.com/wp-content/uploads/2021/06/Vertical_Pricing_Layout.png"><img class="aligncenter size-full wp-image-8156565" src="https://woocommerce.com/wp-content/uploads/2021/06/Vertical_Pricing_Layout.png" alt="" width="980" height="588" /></a>

Price By Quantity

Price By Quantity for WooCommerce is useful to sell product in wholesales or offer discount based on the quantity of purchase.

User Roles Based Price vs Price By Quantity