<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

<p><strong data-start="105" data-end="207">Running a WooCommerce store that requires flexible pricing or handles bulk, B2B, or custom orders?</strong> Standard checkout flows don’t support price negotiations or quote requests, which can lead to lost leads and poor user experience. <strong data-start="339" data-end="450">Quotes for WooCommerce Pro solves this by letting customers request custom quotes directly from your store.</strong> You can review, respond, and convert quotes into WooCommerce orders—all while streamlining your sales process and boosting conversions.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Allow customers to request price quotes for products and product variations</strong></li>
<li><strong>Enable quotes based on product categories, item quantity, stock availability and more</strong></li>
<li><strong>Allow quote and purchasable items in a single cart<br /></strong></li>
<li><strong>Automatically respond to quote requests</strong></li>
<li><strong>Enable quotes based on user roles and products with no prices</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 class="wp-block-heading"><strong>Features</strong></h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Quotes in Woo order cycle</strong> – Modify the “Add to Cart” button into a “Request a Quote” button.</li>
<li><strong data-start="0" data-end="25" data-is-only-node="">Role‑Based Visibility</strong> – Show quote buttons only to specific user roles or wholesale customers.</li>
<li><strong data-start="0" data-end="16" data-is-only-node="">Price Hiding</strong> – Conceal prices for items requiring quotes.</li>
<li><strong>Category based Quoting</strong> – Enable quotes based on product category.</li>
<li><strong data-start="0" data-end="22" data-is-only-node="">Mixed Cart Support</strong> – Allow quote-only and purchasable products together.</li>
<li><strong data-start="0" data-end="23" data-is-only-node="">Stock‑Based Quoting</strong> – Auto‑enable quotes for out‑of‑stock items.</li>
<li><strong>Quantity based Quoting</strong> – Enable quotes automatically for products when users try to place orders for bulk quantities (B2B)</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Automated Notifications</strong> – Send quote emails to admins and customers on submission.</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Launched Quote Requests</strong> – Use the “Request Quote” form to take quote requests while still allowing normal WooCommerce orders.</li>
<li><strong data-start="0" data-end="29" data-is-only-node="">Quote‑to‑Order Conversion</strong> – Convert quote requests into WooCommerce orders with one click.</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Document Attachments</strong> – Include files in quote emails</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Dashboard Management</strong> – Dedicated admin pages for viewing and managing quotes.</li>
<li><strong>HPOS & Legacy orders</strong> – Quick and seamless integration with your Woo store</li>
</ul>
<h4>Allow quote and purchasable items in a single cart</h4>
<p>Determine how the plugin should handle cases where users add both quote-only and purchasable products to the same cart. You can either process payment for the purchasable items at checkout and automatically create a separate order for the quote products, or convert the entire cart into a quote order.</p>
<p><img class="alignnone wp-image-18734004335802 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/mixed-carts-1.gif?w=896" alt="purchasable-and-quote-items-in-single-cart" width="896" height="527" /></p>
<h4><strong>Take quotations for back-ordered products</strong></h4>
<p>Set up Quotes for WooCommerce Pro to automatically enable quotes for a product as soon as the stock quantity reaches zero. Reach out to the user when the product is back in stock with a quotation email. <img class="alignnone wp-image-18734004337005 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/backorder-quote-gif.gif?w=896" alt="stock based quotes" width="896" height="566" /></p>
<h4>Effortlessly manage wholesale and retail customers</h4>
<p>Cater to wholesale and retail customers by enabling quotations based on either user roles or item quantities. The extension allows you to replace the Add to Cart button with a Request Quote button, depending on user roles or when a customer’s order exceeds a preset quantity.</p>
<p>You can differentiate between bulk buyers and retail customers by automatically enabling quotes for larger orders, while allowing retail users to place normal WooCommerce orders for the same products.</p>
<p><img class="alignnone wp-image-18734003464217 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/role-settings1.png?w=886" alt="user role based settings" width="886" height="306" /></p>
<h4><strong>Enable quotes based on item quantity globally for all products or select products</strong></h4>
<p><img class="alignnone size-medium wp-image-18734004335838" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-product.png?w=782" alt="quotes-based-on-quantity-product-level" width="782" height="411" /></p>
<p><img class="alignnone size-medium wp-image-18734004335841" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-global.png?w=772" alt="quotes-based-on-quantity-global" width="772" height="156" /></p>
<h4>Include/Exclude products for quotes based on categories</h4>
<p>Effortlessly tailor your quoting process by including or excluding products based on categories. Streamline your workflow and provide customized quotes with ease.</p>
<p><img class="alignnone wp-image-18734003464283 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/category-settings_5e104d.png?w=847" alt="product category quotation" width="847" height="448" /></p>
<h4>Enable simultaneous quote requests and orders</h4>
<p>Enable the Request Quote form with a single click. This adds a Request Quote button on single product pages and the standard WooCommerce Add to Cart button.</p>
<p>With both buttons available, customers can make quotation requests and purchase products simultaneously.</p>
<p><img class="alignnone size-medium wp-image-18734003321773" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=896" alt="request quote button" width="896" height="552" /></p>
<p style="text-align: center"><strong>Request Quote form</strong></p>
<p><img class="alignnone wp-image-18734003321597 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/02/request-form.png?w=896" alt="request quote page" width="896" height="567" /></p>
<h4>Automatically send quotation emails to customers</h4>
<p>Setup a fixed interval, from when requests are received to send quote emails.<br />Modify and set up the quote prices in that duration. The extension will send the email to the customer automatically without manual intervention.</p>
<h4>Convert quote requests to WooCommerce orders using a single click</h4>
<p>Effortlessly convert quotation requests from the Request Quote page into WooCommerce orders with a single click.<br />Tailor, adjust, and finalize prices at your convenience, either before or after conversion. Send the quotation email and seamlessly receive payments.</p>
<div id='gallery-1' class='gallery galleryid-0 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464242'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/advanced.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Advanced quote settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464249'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/email-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Quote email settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321774'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/request-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321773'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote button" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321775'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321776'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-2.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure>
		</div>

<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li>End users can submit quotation requests with minimal clicks and minimal required information using the Request Quote form, enhancing user satisfaction.</li>
<li>Convert quotation requests to WooCommerce orders effortlessly with just a single click, saving time and effort.</li>
<li>Enable quotations based on specific user roles, product stock, variations and more offering tailored pricing and options to different customer groups.</li>
</ul>
<h3>Upcoming features</h3>
<ul class="wccom-tick-list-secondary">
<li>Display prices for quote products based on user roles</li>
<li>Quote statistics to analyze conversions, most requested products, and more</li>
<li>Follow-up email reminders</li>
</ul>
<hr />
<p><strong>Join our family of 4000+ delighted users and experience the difference!”</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Enjoy unparalleled support</li>
<li>Streamline your quotation and order management process</li>
<li>Take orders for out of stock products, bulk queries without any manual intervention</li>
<li>Receive email notifications for a quote request in real-time</li>
</ul>
<hr />
<p>Have a feature request?  Submit one <a href="https://woocommerce.com/feature-requests/quotes-for-woocommerce-pro/">here.</a></p>

Quotes for WooCommerce Pro

<p>Let customers request custom quotes in your WooCommerce store. Perfect for B2B, bulk, or service-based sales—review, negotiate, and convert quotes into orders with ease.</p>

User Roles Based Price vs Quotes for WooCommerce Pro