<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

<h3>Top Features</h3>
<ul>
<li><strong>Rule-Based Pricing:</strong> Create multiple rules.</li>
<li><strong>Discount Types:</strong> Create <strong>simple discounts</strong> or <strong>tiered pricing</strong> (Role Based Pricing).</li>
<li><strong>Targeted Pricing:</strong> Apply discounts to specific products, categories, or tags.</li>
<li><strong>Customer Specific Pricing:</strong> Provide custom pricing for registered customers and different customer roles</li>
<li><strong>Schedule Pricing:</strong> Schedule discounts and surcharges to activate and deactivate automatically.</li>
<li><strong>Inventory-Based Pricing:</strong> Automatically disable discounts when inventory levels fall below a certain threshold.</li>
<li><strong>Surcharge Specific Customers:</strong> You can even surcharge specific customers or customer roles.</li>
<li><strong>Discount on Specific Quantities:</strong> Set minimum and maximum order quantities to unlock discounts.</li>
<li><strong>Discount Table: </strong>Customize and Display a pricing table on the products page.</li>
<li><strong>Pricing Based on Multiple Criteria:</strong> Calculate prices & discounts based on regular price, sale price, or default price.</li>
<li><strong>Hide Prices and Add to Cart Button:</strong> Hide prices and Add to Cart buttons for selected products, categories, or tags.</li>
<li><strong>Customize Price & Add to Cart:</strong> Replace price and add to cart button text with any message (like contact us for custom prices).</li>
<li><strong>Request a Quote Button:</strong> Replace Add to Cart Button with request for quote button for custom prices requests.</li>
<li data-sourcepos="1:1-1:37"><strong>Free Shipping Based on Cart Value: </strong>Encourage bigger orders by offering free shipping for carts within specific value ranges</li>
<li><strong>Import Prices:</strong> Bulk Import Product Prices via CSV.</li>
</ul>
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<h6 class="sr-only">ChatGPT said:</h6>
<div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn">
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<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="a6b56f6f-2712-454c-ba0a-6ab3206e7b9a" data-message-model-slug="gpt-4o">
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<div class="markdown prose dark:prose-invert w-full break-words light">
<p data-start="0" data-end="424">Running a WooCommerce store means catering to different types of customers—wholesalers, retailers, logged-in members, and even guests. Not everyone should see the same price or receive the same offer. With the <strong data-start="210" data-end="244">Role Based Pricing & Discounts</strong> for WooCommerce, you can show the right price to the right customer. It lets you control pricing for different user roles and create flexible discount rules that match your sales strategy.</p>
<p data-start="426" data-end="849" data-is-last-node="" data-is-only-node="">Whether you want to offer exclusive discounts to loyal members, set higher prices for guest users, or show a complete pricing table on the product page, this plugin gives you the tools to do it. You can set up unlimited rules, apply them to specific products or categories, schedule promotions, offer free shipping, and even hide prices for certain users. It’s an easy way to manage personalized pricing without the hassle.</p>
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<p><img class="alignnone size-full wp-image-18734005555462" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-18.png" alt="Different Prices for Different User Roles for WooCommerce" width="980" height="760" /></p>
<h3>Product and Customer Based Discounts</h3>
<ul>
<li data-sourcepos="1:1-1:84"><strong>Targeted Discounts:</strong> Apply discounts to specific products, categories, and tags.</li>
<li data-sourcepos="2:1-2:110"><strong>Role Based Discounts:</strong> Offer personalized discounts and pricing to different customer roles or specific registered customers.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555448" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-19.png" alt="Different Prices for Different User Roles WooCommerce" width="980" height="703" /></p>
<h3>Scheduling Discounts and Pricing</h3>
<ul>
<li><strong>Schedule Discounts:</strong> Automatically activate or deactivate discounts and surcharges at specific times.</li>
<li><strong>Set Quantity Thresholds:</strong> Disable discounts when inventory levels fall below a set threshold.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555451" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-20.png" alt="WooCommerce Role Based Pricing & Discounts" width="980" height="455" /></p>
<h3><strong>Simple Discounts</strong></h3>
<p>Offer fixed discounts or percentage discounts, and apply to specific products, categories, or tags. and restrict them to specific customer roles (e.g., Wholesaler, B2B) and specific registered customers with WooCommerce Role Based Pricing.</p>
<h4><b>Example</b></h4>
<ul>
<li>20% Discount on Shoes Category for B2B Customers.</li>
<li>$10 Discount on Shirts for not logged-in users.</li>
<li>10% Discount on New Arrivals (Tag) for Wholesalers.</li>
</ul>
<h3><strong>Tiered Pricing (Role Based Pricing)<br /></strong></h3>
<p>Using Price by User Role for WooCommerce, offer discounts or price increases based on the quantity. Set specific order quantities to trigger each price level.</p>
<h4>Example</h4>
<ul>
<li>10% Discount for Wholesaler, if buy 1-5 products in Shirts category.</li>
<li>$20 Fixed Discount for Wholesaler, if buy 6-10 products in the Shirts category.</li>
<li>30% Increase Price for Wholesaler, if buy 11-20 products in the Shirts category.</li>
<li>$100 Fixed Increase in price for Wholesaler, if buy 20-30 products in the Shirts category.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555455" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-21.png" alt="Tiered & Role Based Pricing for WooCommerce" width="980" height="517" /></p>
<h3>Display Pricing & Discount Table on Product Page</h3>
<p>You can also display a discount table on product pages to showcase pricing tiers clearly with WooCommerce Role Based Pricing & Discounts.</p>
<p><img class="alignnone size-full wp-image-18734005555456" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-25.png" alt="Pricing Table for WooCommerce Role Based Pricing" width="980" height="580" /></p>
<h3>Hide Prices and Add to Cart Button</h3>
<p>Hide prices and the Add to Cart button for selected products, categories, or tags. Replace price text or button labels with custom messages, or use <strong>Request a Quote</strong> with Contact Form 7 integration for bulk orders or custom discounts WooCommerce Role Based Pricing.</p>
<p><img class="alignnone size-full wp-image-18734005555457" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-22.png" alt="Hide Price & Add to Cart for WooCommerce" width="980" height="867" /></p>
<h3>Offer a Free Shipping</h3>
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="bdeec778-0273-4f50-9510-996f371d15e0" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose w-full break-words dark:prose-invert light">
<p>Offer free shipping for orders within a specified cart value range. Set minimum and maximum cart amounts, display custom messages for free shipping thresholds, and show a congratulatory message when customers qualify for free shipping.</p>
<p><img class="alignnone size-full wp-image-18734005555459" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-23.png" alt="Offer Free Shipping in WooCommerce Role Based Pricing" width="980" height="582" /></p>
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<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex-col gap-1 md:gap-3">
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="9c069ce7-378a-48dd-b9d4-8672b760a924" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<h3 class="markdown prose w-full break-words dark:prose-invert light">Bulk Price Import via CSV</h3>
<div class="markdown prose w-full break-words dark:prose-invert light">Easily import product prices in bulk using the WooCommerce Discounts Plugin, streamlining large-scale price adjustments.</div>
<div><img class="alignnone size-full wp-image-18734005555460" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-24.png" alt="Import Export Prices for WooCommerce Role Based Pricing for WooCommerce" width="980" height="419" /></div>
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<h3>Getting Started</h3>
<ul>
<li data-start="60" data-end="197"><strong data-start="60" data-end="67">Buy</strong> <em data-start="68" data-end="106">Role Based Discounts for WooCommerce</em> directly from <a class="" href="https://woocommerce.com/products/role-based-discounts/" target="_new" rel="noopener" data-start="121" data-end="194" data-is-only-node="">WooCommerce.com</a>.</li>
<li data-start="201" data-end="272"><strong data-start="201" data-end="213">Download</strong> the plugin and <strong data-start="229" data-end="240">install</strong> it on your WooCommerce store.</li>
<li data-start="276" data-end="331"><strong data-start="276" data-end="288">Activate</strong> the plugin from the WordPress dashboard.</li>
<li data-start="335" data-end="443">Go to <strong data-start="341" data-end="381">WooCommerce > Discounts Manager </strong>to set up rules and enable file uploads for your customers.</li>
<li data-start="447" data-end="509"><strong>Need help?</strong> View the complete<strong data-start="458" data-end="508"> installation & Configuration guide <a class="" href="https://woocommerce.com/document/role-based-discounts/" rel="noopener" data-start="497" data-end="506">here</a></strong>.</li>
</ul>
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<p></p>
<p></p>

Role Based Discounts

<p>Create custom discounts, schedule promotions, role based pricing, hide price & add to cart and offer free shipping.</p>

User Roles Based Price vs Role Based Discounts