<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.
With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing directly from the WooCommerce product editor.
Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.
<h2>Why Use WooCommerce Role Based Pricing?</h2>
This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.
<ul>
<li>Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li>Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.</li>
<li>Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.</li>
<li>WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.</li>
<li>Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
This plugin makes managing WooCommerce role based pricing simple and flexible.
<ul>
<li>Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.</li>
<li>Flexible Pricing Options
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li>Smart Price Display
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li>Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page.</li>
<li>Role Management: Create or edit user roles directly from plugin settings.</li>
<li>Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.</li>
<li>Variable Product Pricing: Assign WooCommerce role based prices for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li>Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.</li>
<li>Save Time: Manage WooCommerce prices by user role directly from product pages.</li>
<li>Automatic Discounts: Percentage discounts calculate automatically.</li>
<li>Professional Pricing Display: Show clear WooCommerce role based prices on the front end.</li>
<li>Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li>Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li>Set WooCommerce Role Based Prices: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li>Save Product: Prices automatically apply to users based on their role.</li>
<li>Cart & Checkout: Customers automatically see their WooCommerce prices by user role.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li>Fixed Price: Apply direct WooCommerce role based prices for each role.</li>
<li>Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.</li>
</ul>
<h2>Use Cases</h2>
This WooCommerce role based pricing plugin is perfect for:
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated WooCommerce role based prices</li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"> 
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"> 
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"> 
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"> 
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"> 
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /> 
</a>

User Roles Based Price

Create dynamic WooCommerce role based pricing and easily set WooCommerce prices by user role. Perfect for wholesale, B2B, and membership stores needing custom WooCommerce role based prices.

<h1>Create Custom Pricing for Your Customers</h1>
Store owners may want customized pricing or special discounts for certain customer roles, individual customers, quantities purchased, membership levels, and certain distributors.
With Role & Customer Based Pricing by Meow Crew, wholesale and membership store owners can offer customized pricing rules. Role & Customer Based Pricing by Meow Crew is a complete solution that includes a role design tool, quantity rule options, and import and export features.
<h2>Features</h2>
<ul>
<li>Create custom user roles</li>
<li>Create pricing rules based on user roles or for separate users</li>
<li>Use percentage discounts or flat prices based on user roles or accounts</li>
<li>Make general pricing rules for whole categories or individual products</li>
<li>Create role-pricing rules at the product level</li>
<li>Import or export role and customer-based pricing via a WooCommerce Import/Export Tool</li>
<li>Import role-based prices via WP All Import</li>
<li>Prevent purchases or hide prices for guest users</li>
<li>Display customized prices as sales prices</li>
<li>Set minimum and maximum products per order, based on roles</li>
<li>Set quantity step for each product based on user roles</li>
</ul>
Works with the following product types:
<ul>
<li>Simple physical and virtual products</li>
<li>Subscriptions</li>
<li>Each variation of variable regular products and variable subscriptions</li>
<li>Grouped products (for each separate product in the group)</li>
</ul>
<h3>Create user roles</h3>
With Role & Customer Based Pricing by Meow Crew, you can create new roles or match capabilities from any other existing roles and then base pricing rules on those roles.
 
<h3><img class="alignnone size-full wp-image-18734000027903" src="https://woocommerce.com/wp-content/uploads/2022/02/Roles-Management-Tool.png" alt="" width="980" height="523" /></h3>
<h3>Design pricing and quantity rules</h3>
Create unlimited pricing rules based on user roles or separate user accounts for whole product categories or different products. You can manage pricing rules from one common table and suspend, reactivate, or delete any rules.
<img class="alignnone size-full wp-image-18734000027176" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-Rules-Table.jpg" alt="" width="980" height="390" />
You can create pricing rules for a product category, a few categories, the whole store, individual products, or even mix categories and products.
There are two pricing types included:
<ul>
<li>Discount (%): discount regular product’s prices by a percentage</li>
<li>Flat prices: exact prices for a whole range of products in the rule (regular and sale prices)</li>
</ul>
In addition to customized pricing, you can set up rules for minimum and maximum products available to purchase in one order and define the allowed quantity step.
<img class="alignnone size-full wp-image-18734000028013" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-and-qty-settings.png" alt="" width="980" height="586" />
<h3>Pricing and quantity rules at the product level</h3>
You can also define roles, customer-based prices, and quantity rules for each product separately. They can be simple products, variable products (you can create pricing rules for each variation individually or general rules for the entire range), subscription products, or grouped products.
<img class="alignnone size-full wp-image-18734000027184" src="https://woocommerce.com/wp-content/uploads/2022/02/Customer-based-pricing.jpg" alt="" width="980" height="690" />
<h3>Import and Export</h3>
With the regular WooCommerce Import\Export Tool, you can create files to manage role-based prices, customer-based prices, and quantity rules for each product separately.
Role & Customer Based Pricing by Meow Crew has also integrated with WP All plugin. Using the WP All plugin you can import role-based prices for each product.
Please check the <a href="https://woocommerce.com/document/role-and-customer-based-pricing-by-meow-crew/">extension documentation</a> for detailed instructions.
<img class="alignnone size-full wp-image-18734000027187" src="https://woocommerce.com/wp-content/uploads/2022/02/WooCommerce-Import-tool-new.jpg" alt="" width="980" height="691" />
<h3>Prices for guest users</h3>
With Role & Customer Based Pricing by Meow Crew, you can limit purchases to registered users and prevent guests from seeing prices. You can also prevent guest users from making purchases, display custom error messages, hide prices, customize the Add-to-Cart button label, and decide how to display discounted prices for specific roles (as a sale price or normal price).
<img class="alignnone size-full wp-image-18734000027191" src="https://woocommerce.com/wp-content/uploads/2022/02/settings-1.jpg" alt="" width="980" height="586" />
<h3>Requirements</h3>
Minimum PHP version: 5.6
<img class="alignnone size-medium" src="https://pastepixel.com/image/udC6u4SZqh4S27RDfuM9.png" width="1" height="1" />

Role & Customer Based Pricing

Add Role & Customer Based Pricing by Meow Crew to create individual pricing for customers based on their roles or account and manage them via the Import-Export WooCommerce tool or WP All Import.

User Roles Based Price vs Role & Customer Based Pricing