<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

<ul class="wccom-tick-list-primary">
<li data-start="106" data-end="223">
<p data-start="108" data-end="223"><strong data-start="108" data-end="143">Wholesale & Role-Based Pricing:</strong> Set custom regular and sale prices for each user role, including guest users.</p>
</li>
<li data-start="224" data-end="333">
<p data-start="226" data-end="333"><strong data-start="226" data-end="263">Hide Price / Add-to-Cart Control:</strong> Hide product prices or Add-to-Cart buttons for specific user roles.</p>
</li>
<li data-start="334" data-end="440">
<p data-start="336" data-end="440"><strong data-start="336" data-end="367">Custom Role-Based Messages:</strong> Show personalized messages when prices or purchase options are hidden.</p>
</li>
<li data-start="441" data-end="544">
<p data-start="443" data-end="544"><strong data-start="443" data-end="466">Guest User Pricing:</strong> Assign specific pricing or display custom messages for non-logged-in users.</p>
</li>
<li data-start="545" data-end="635">
<p data-start="547" data-end="635"><strong data-start="547" data-end="569">Inventory Control:</strong> Manage and update product stock individually with full control.</p>
</li>
<li data-start="636" data-end="745">
<p data-start="638" data-end="745"><strong data-start="638" data-end="667">Dynamic Frontend Display:</strong> Automatically update prices, stock, and messages on product and shop pages.</p>
</li>
</ul>
<hr />
<h3 data-start="303" data-end="360">Wholesale Pricing & Inventory Control for WooCommerce</h3>
<p data-start="362" data-end="636">Take full control of your WooCommerce store with <strong data-start="411" data-end="452">Wholesale Pricing & Inventory Control</strong>. This powerful plugin lets you set wholesale and role-based pricing, control product visibility, manage inventory, and display custom messages for each user role — including guests.</p>
<p data-start="638" data-end="793">It’s the perfect solution for wholesale, B2B, membership-based, and multi-tier pricing stores that require flexible pricing and advanced inventory control.</p>
<h3 data-start="800" data-end="834">Wholesale & Role-Based Pricing</h3>
<p data-start="836" data-end="1065">Easily set custom pricing for each user role, including Administrators, Editors, Authors, Customers, Shop Managers, and Guest users. Define separate regular and sale prices per role to create a fully customized pricing structure.</p>
<p data-start="1067" data-end="1258">If a specific role does not have a custom price set, the default WooCommerce product price is automatically applied — ensuring smooth and reliable pricing management across your entire store.</p>
<p><img class="alignnone size-large wp-image-18734006112430" src="https://woocommerce.com/wp-content/uploads/2025/11/User-Role-Based-Pricing.png?w=980" alt="Illustration showing user role-based pricing in WooCommerce, highlighting custom prices for different roles like Administrators, Editors, Authors, Customers, Shop Managers, and Guests, with default product price applied if no custom price is set." width="980" height="460" /></p>
<h3 data-start="140" data-end="176">Hide Price or Add-to-Cart Button</h3>
<p data-start="178" data-end="446">Easily control product visibility in your WooCommerce store by hiding prices or the Add-to-Cart button for specific user roles. This feature is ideal for wholesale and B2B stores where certain products should only be visible or purchasable by approved customer groups.</p>
<h3><img class="alignnone size-large wp-image-18734006112429" style="font-family: 'Inter var', 'Inter Fallback', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;font-size: 16px;letter-spacing: -0.011em" src="https://woocommerce.com/wp-content/uploads/2025/11/Hide-Price-or-Add-to-Cart-Button.png?w=980" alt="Graphic showing hiding product prices or Add-to-Cart button in WooCommerce, allowing store owners to control visibility and purchases for specific user roles, ideal for wholesale or B2B stores." width="980" height="460" /></h3>
<h3>Custom Messages Per User Role</h3>
<p data-start="149" data-end="387">Display personalized messages for user roles where prices or the Add-to-Cart button are hidden. Clearly explain product availability restrictions to avoid confusion and improve communication with guest users or restricted customer groups.</p>
<p><img class="alignnone size-large wp-image-18734006112428" src="https://woocommerce.com/wp-content/uploads/2025/11/Custom-Messages-Per-User-Role.png?w=980" alt="Illustration showing custom messages in WooCommerce for specific user roles, explaining why product prices or Add-to-Cart buttons are hidden, improving communication and reducing confusion for restricted customers." width="980" height="460" /></p>
<h3>Stock Management for Products and Variations</h3>
<p>Manage and update stock levels for each product and variation individually. The plugin supports global stock tracking while providing flexible inventory control per product and per variation, ensuring accurate availability for all user roles in your WooCommerce store.</p>
<h3><img class="alignnone size-large wp-image-18734006112427" src="https://woocommerce.com/wp-content/uploads/2025/11/Stock-Management-for-Products-and-Variations.png?w=980" alt="Graphic illustrating stock management in WooCommerce, showing individual stock tracking for products and variations, with global inventory control and accurate availability information for all user roles." width="980" height="460" /></h3>
<h3>Quick Popup-Based Editor</h3>
<p>Quickly manage wholesale and role-based pricing with a convenient popup editor directly from the product page. Update prices, hide Add-to-Cart buttons, or set custom messages without leaving the page — making store management faster and more efficient.</p>
<p><img class="alignnone size-large wp-image-18734006112426" src="https://woocommerce.com/wp-content/uploads/2025/11/Quick-Popup-Based-Editor.png?w=980" alt="Illustration showing a quick popup-based editor in WooCommerce for managing user role-based pricing, hiding buttons, and setting custom messages directly on the product page for fast and efficient management." width="980" height="460" /></p>
<h3>Shop & Single Product Page Display</h3>
<p>Wholesale prices, sale prices, and custom messages are dynamically displayed on shop, archive, and single product pages. Each user sees pricing and content tailored to their role, delivering a personalized WooCommerce shopping experience.</p>
<p><img class="alignnone size-large wp-image-18734006112424" src="https://woocommerce.com/wp-content/uploads/2025/11/vip-customer-price.png?w=980" alt="Illustration showing VIP customer pricing in WooCommerce, highlighting a lower price for VIP users compared to regular customers." width="980" height="460" /></p>
<p><img class="alignnone size-large wp-image-18734006112425" src="https://woocommerce.com/wp-content/uploads/2025/11/customer-price.png?w=980" alt="Graphic showing standard pricing for regular customers in WooCommerce, displaying the default product price." width="980" height="460" /></p>
<h3 data-start="127" data-end="180">Perfect for Wholesale, B2B, and Membership Stores</h3>
<p data-start="182" data-end="516">Ideal for wholesale, B2B, and membership-based WooCommerce stores, this plugin provides complete control over role-specific pricing, inventory management, and purchase restrictions. Ensure that each customer sees only the prices and products relevant to their role, giving store owners full control and a seamless shopping experience.</p>
<hr />
<h3 data-start="173" data-end="246">Why Choose <strong data-start="188" data-end="229">Wholesale Pricing & Inventory Control</strong> for WooCommerce?</h3>
<ul class="wccom-tick-list-secondary">
<li data-start="248" data-end="314">
<p data-start="250" data-end="314">Quickly manage pricing and stock for large WooCommerce stores.</p>
</li>
<li data-start="315" data-end="372">
<p data-start="317" data-end="372">Ideal for wholesale, B2B, and membership-based shops.</p>
</li>
<li data-start="373" data-end="439">
<p data-start="375" data-end="439">Fully compatible with all WooCommerce products and variations.</p>
</li>
</ul>

Wholesale Pricing & Inventory Control

<p>Set wholesale and role-based pricing in WooCommerce, control inventory visibility, hide prices or add-to-cart buttons, and display custom messages for each user role including guests. Ideal for B2B, wholesale stores.</p>

User Roles Based Price vs Wholesale Pricing & Inventory Control