<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

Nitesh Das

Chadni Talukder

wpulse

<p><strong>Wholesale & Tiered Pricing for WooCommerce</strong> is the most flexible <strong>wholesale pricing plugin</strong> for WooCommerce stores. Designed for <strong>B2B shops, wholesale distributors, and bulk sellers</strong>, it lets you define custom prices, tiered volume discounts, and quantity purchase rules for any user role — including custom roles created by membership or access-control plugins.</p>
<p>Show eye-catching <strong>tiered pricing tables</strong> on your product pages, let customers see exactly how much they save as they buy more, and automate bulk discount logic without writing a single line of code.</p>
<p>🎥 <strong>Watch the Plugin Overview Video:</strong></p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Id6WGI4wKkY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>👉 <em>See how to set up wholesale pricing rules in under a minute!</em></p>
<p>Whether you run a <strong>wholesale WooCommerce store</strong>, sell to <strong>B2B customers</strong>, or simply want to reward bulk buyers with <strong>volume discounts</strong>, this plugin covers every scenario:</p>
<ul>
<li>Charge different prices per user role (wholesale, retailer, VIP, distributor, etc.)</li>
<li>Offer quantity-based tiered discounts (buy 5 save 10%, buy 10 save 20%)</li>
<li>Set minimum, maximum, and step purchase quantities per role</li>
<li>Display professional pricing tables directly on the product page</li>
<li>Schedule flash sales and time-limited pricing rules with start and end dates</li>
<li>Show a live savings calculator so customers see their discount in real time</li>
</ul>
<h3>Key Features</h3>
<h4>Role-Based Wholesale Pricing</h4>
<ul>
<li>Assign <strong>different product prices per user role</strong> — wholesale, retailer, B2B customer, VIP, vendor, or any custom role.</li>
<li>Full backward compatibility with both single-role and multi-role rule formats.</li>
<li><strong>Global pricing rules</strong> act as a wildcard and apply to all logged-in users or guest users.</li>
<li>Works with any custom role created by plugins like WooCommerce Memberships, Ultimate Member, or User Role Editor.</li>
</ul>
<h4>Tiered / Volume Discount Pricing</h4>
<ul>
<li>Create <strong>quantity-based pricing tiers</strong>: the more a customer buys, the lower the price per unit.</li>
<li>Set tiers as a <strong>fixed discount</strong> (e.g., $5 off per item) or a <strong>percentage discount</strong> (e.g., 15% off).</li>
<li>Apply tiers to all variations or target a specific variation of a variable product.</li>
<li>Multiple tier levels per rule — unlimited pricing bands.</li>
</ul>
<h4>Scheduled & Flash Pricing</h4>
<ul>
<li>Set an <strong>Active From</strong> and <strong>Active Until</strong> date on any pricing rule.</li>
<li>Rules outside their date window are automatically excluded from pricing, tables, cart validation, and discount messages — no manual toggling needed.</li>
<li>Perfect for <strong>flash sales</strong>, seasonal wholesale pricing, and time-limited B2B promotions.</li>
</ul>
<h4>Quantity Rules per Role</h4>
<ul>
<li><strong>Minimum quantity</strong> — require wholesale buyers to purchase at least N units.</li>
<li><strong>Maximum quantity</strong> — limit retail customers to a maximum order size.</li>
<li><strong>Step/increment quantity</strong> — force orders in multiples of 2, 5, 10, etc.</li>
<li>Quantity enforcement applies on the product page, in the cart, and at checkout.</li>
</ul>
<h4>Beautiful Pricing Table Templates</h4>
<ul>
<li>Six ready-made table layouts: <strong>Table</strong>, <strong>Options</strong>, <strong>Minimal Table</strong>, <strong>Compact List</strong>, <strong>Plain Text</strong>, <strong>Horizontal</strong>.</li>
<li>Choose the default template globally and override it per product.</li>
<li>Control which columns appear: Quantity, Price, Discount.</li>
<li>Set a custom table title and active-tier highlight color.</li>
<li>Responsive layout option for mobile shoppers.</li>
<li>Choose where the table appears: above/below add-to-cart, before/after product meta, or after product summary.</li>
</ul>
<h4>Live Savings Calculator</h4>
<ul>
<li>Displays a <strong>real-time savings widget</strong> on the product page.</li>
<li>Updates automatically as the customer changes the quantity input.</li>
<li>Shows regular price, discounted price, total savings amount, and discount percentage.</li>
<li>Can be enabled or disabled from Template Options settings.</li>
</ul>
<h4>Discount Badges in Cart, Checkout & Orders</h4>
<ul>
<li>Applied wholesale tier is shown beside each line item in the <strong>cart</strong>, <strong>checkout</strong>, <strong>customer order details</strong>, and <strong>admin order screen</strong>.</li>
<li>Customers see exactly which discount tier was applied and how much they saved.</li>
</ul>
<h4>Variable Product Support</h4>
<ul>
<li>Full support for <strong>WooCommerce variable products</strong> — rules and tiers can target all variations or a specific variation.</li>
<li>Pricing tables update dynamically when the customer switches between variations.</li>
</ul>
<h4>Performance & Security</h4>
<ul>
<li>Transient caching on the wholesale reports page (5-minute TTL).</li>
<li>Pre-warmed post meta cache to eliminate N+1 database queries.</li>
<li>Capped product and category queries (limit: 200) to prevent timeouts on large stores.</li>
<li>All AJAX handlers protected with nonce verification and capability checks.</li>
<li>Admin-only handlers are never registered as publicly accessible.</li>
</ul>
<h4>Wholesale Registration Form</h4>
<ul>
<li>Add the shortcode <code>[whtprole_registration_form]</code> to any page to let customers <strong>apply for wholesale access</strong>.</li>
<li>Collects company name, business type, VAT/tax number, phone, and a free-text message.</li>
<li>Guest applicants get a WooCommerce customer account created automatically — no extra step required.</li>
<li>Logged-in users who already submitted see their <strong>application status</strong> (pending / approved / rejected) instead of the form.</li>
<li>Admin receives an <strong>email notification</strong> for every new application.</li>
<li>Approved and rejected applicants are notified by email with WooCommerce-branded messages.</li>
<li>Manage all applications from <strong>Wholesale <span aria-hidden="true" class="wp-exclude-emoji">→</span> Applications</strong> in the WordPress admin.</li>
<li>One-click Approve (assigns the configured role) or Reject (with optional reason).</li>
<li>Configurable: choose which WordPress role is assigned on approval, set the notification email, and optionally require users to be logged in before applying.</li>
</ul>
<h4>Wholesale Reports</h4>
<ul>
<li>Dedicated <strong>Wholesale Reports</strong> page inside WooCommerce showing revenue, order counts, and top wholesale buyers.</li>
</ul>


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