<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
<p>Gain valuable insights into where your sales are coming from with <strong>UTM Tracking for WooCommerce</strong>. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.</p>
<p>The <strong>Performance Report</strong> provides a detailed breakdown of revenue by:</p>
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
<p>Additionally, the extension tracks and categorizes sales based on <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong>, helping you measure the effectiveness of your marketing efforts.</p>
<p><img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" /></p>
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
<p>Easily identify the source of every order right from your order list. <strong>UTM Tracking for WooCommerce</strong> categorizes all traffic sources, offering clear insights into where your customers are coming from, including:</p>
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
<p>This dual-reporting approach ensures you accurately credit the right marketing channels for both <strong>initiating and closing sales</strong>, giving you a complete view of your customer journey and campaign performance.</p>
<h3>Discover Your Most Valuable Traffic Sources</h3>
<p>Easily pinpoint which websites and campaigns drive the most sales with the <strong>Top Referrers</strong> feature.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
<p>By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.</p>
<p><img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" /></p>
<h3>Optimize Your High-Performing Pages</h3>
<p>Uncover which <strong>landing pages</strong> drive the most conversions and turn visitors into customers.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
<p>By leveraging insights from top-performing pages, you can refine your strategy and <strong>continuously improve your conversion rates</strong>.</p>
<h3>Effortless Data Filtering for Deeper Insights</h3>
<p>Easily refine your reports with <strong>one-click filtering</strong> right from the dashboard.</p>
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
<p>With our <strong>intuitive filtering system</strong>, you can drill down into your data in seconds and make informed marketing decisions with ease.</p>
<p><img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" /></p>
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
<p>Capture and analyze <strong>all UTM parameters</strong> to gain a deeper understanding of your marketing performance.</p>
<ul class="wccom-tick-list-secondary">
<li>Track <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong></li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
<p>With this <strong>UTM Tracking for WooCommerce</strong> extension, you’ll always know which efforts drive the best results.</p>

UTM Tracking

<p>Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.</p>

<ul class="wccom-tick-list-primary">
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscription Performance Dashboard</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Product</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Upcoming Recurring Revenue Forecast</h3>
</li>
<li>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Customer</h3>
</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 class="text-3xl lg:text-5xl font-black text-gray-900 mb-6 leading-tight">The Subscription Metrics You’ve Been Missing</h2>
<p class="text-xl text-gray-600">Native WooCommerce analytics for subscription businesses — because the right metrics drive the right decisions.</p>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscription Performance Dashboard</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscription-performance-dashboard.png" alt="Subscription Performance Dashboard" /></p>
<div style="border: none"></div>
<div style="border: none">
<p class="text-lg text-gray-600 leading-relaxed">A comprehensive real-time overview of your subscription business. New signups, active subscriptions, renewals, cancellations, and total recurring revenue — at a glance.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">New signups (daily / weekly / monthly)</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Active subscription count + growth rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewals processed in period</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Cancellation count + churn rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan switches (upgrades + downgrades)</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Product</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscriptions-by-product-1.png" alt="Subscriptions by Product" /></p>
<p class="text-lg text-gray-600 leading-relaxed">Per-product analytics revealing which subscription plans drive retention and which lose customers. See signup count, renewal revenue, plan switches, and churn by product.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Signups per subscription product</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewal revenue per product</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan switch tracking (to / from)</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Per-product cancellation rate</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Sortable by any metric</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Identify your top-performing plans</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Upcoming Recurring Revenue Forecast</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/upcoming-recurring-revenue-forecast.png" alt="Upcoming Recurring Revenue Forecast" /></p>
</div>
<p class="text-lg text-gray-600 leading-relaxed">Forecast renewal income by day, week, or month. See exactly which subscriptions are renewing and when — perfect for cash flow planning and inventory decisions.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Daily / weekly / monthly forecast view</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Expected renewal count per period</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Average renewal amount projection</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Total upcoming recurring revenue</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Filter by product or plan</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Plan inventory and operations accurately</span></li>
</ul>
<h3 class="text-3xl lg:text-4xl font-extrabold text-gray-900 tracking-tight leading-tight">Subscriptions by Customer</h3>
<p><img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2025/09/subscriptions-by-customer.png" alt="Subscriptions by Customer" /></p>
<p class="text-lg text-gray-600 leading-relaxed">Per-customer analytics with full lifetime value tracking. Identify high-value subscribers, repeat customers, and at-risk accounts — all in one view.</p>
<ul class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Customer Lifetime Value (CLV) per subscriber</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Active subscriptions per customer</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Total subscription orders per customer</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Renewal vs churn history</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Identify VIP subscribers</span></li>
<li class="flex items-start gap-3"><span class="font-semibold text-gray-700 text-sm">Target retention spend effectively</span></li>
</ul>
<h2 class="text-3xl lg:text-4xl font-extrabold text-gray-900 mb-4">Powerful Features Built In</h2>
<p class="text-xl text-gray-600">Complete subscription analytics — from signups to revenue forecasting.</p>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<h3 class="text-xl font-bold text-gray-900 mb-3">Subscription Performance Dashboard</h3>
<p class="text-gray-600 leading-relaxed">Real-time overview of all key subscription metrics in a clean, comprehensive command center.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">New Signups Tracking</h3>
<p class="text-gray-600 leading-relaxed">Understand acquisition velocity and monitor daily, weekly, or monthly signup trends closely.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Renewal Analytics</h3>
<p class="text-gray-600 leading-relaxed">Measure customer retention with deep tracking of renewal billing counts, success rates, and total volume.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Cancellation Monitoring</h3>
<p class="text-gray-600 leading-relaxed">Spot churn spikes early. Monitor physical cancellations and trends over time so you can take rapid action.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Plan Switch Tracking</h3>
<p class="text-gray-600 leading-relaxed">Track subscription migrations, recognizing premium upgrades, downgrades, and tier product changes.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Subscriptions by Product</h3>
<p class="text-gray-600 leading-relaxed">Analyze individual subscription catalog items. See signup metrics, renewal revenues, and product churn.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Upcoming Recurring Revenue</h3>
<p class="text-gray-600 leading-relaxed">Forecast precise customer billing income in future cycles by day, week, or calendar month.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Revenue Breakdown by Period</h3>
<p class="text-gray-600 leading-relaxed">Analyze recurring income fluctuations over custom date ranges to align cash flow realities.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Subscriptions by Customer</h3>
<p class="text-gray-600 leading-relaxed">Navigate historical orders, status updates, and overall customer lifetime behaviors on one central list.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Customer Lifetime Value (CLV)</h3>
<p class="text-gray-600 leading-relaxed">Automatically identify VIP high-value store subscribers to plan custom campaigns and retention spend.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Custom Date Range Filters</h3>
<p class="text-gray-600 leading-relaxed">Filter all reporting metrics by simple predefined dates or completely custom cycles for comparisons.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">CSV Export</h3>
<p class="text-gray-600 leading-relaxed">Export pristine CSV spreadsheets to share with leadership assemblies, finance officers, or team members.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Historical Data Included</h3>
<p class="text-gray-600 leading-relaxed">Full backfilled historical subscription analytics calculated immediately upon installation.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Visual Charts & Graphs</h3>
<p class="text-gray-600 leading-relaxed">Analyze trends effortlessly. Every report is paired with beautiful, interactive high-contrast charts.</p>
</div>
<div class="border border-gray-100 rounded-2xl p-8 shadow-sm hover:shadow-md transition-shadow duration-300 group">
<div class="w-12 h-12 bg-blue-50 rounded-xl flex items-center justify-center mb-6 group-hover:bg-blue-600 transition-colors duration-300"></div>
<h3 class="text-xl font-bold text-gray-900 mb-3">Zero Configuration</h3>
<p class="text-gray-600 leading-relaxed">Built strictly native. Install, activate, and start reviewing subscription intelligence instantly.</p>
</div>

Analytics for WooCommerce Subscriptions

<p>Track signups, renewals, cancellations, and recurring revenue with precision. Analyze product performance, forecast upcoming income, and understand subscriber lifetime value – all inside WooCommerce.</p>
<div style="border: none"></div>
<div style="border: none"></div>

UTM Tracking vs Analytics for WooCommerce Subscriptions