<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
<p>Gain valuable insights into where your sales are coming from with <strong>UTM Tracking for WooCommerce</strong>. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.</p>
<p>The <strong>Performance Report</strong> provides a detailed breakdown of revenue by:</p>
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
<p>Additionally, the extension tracks and categorizes sales based on <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong>, helping you measure the effectiveness of your marketing efforts.</p>
<p><img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" /></p>
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
<p>Easily identify the source of every order right from your order list. <strong>UTM Tracking for WooCommerce</strong> categorizes all traffic sources, offering clear insights into where your customers are coming from, including:</p>
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
<p>This dual-reporting approach ensures you accurately credit the right marketing channels for both <strong>initiating and closing sales</strong>, giving you a complete view of your customer journey and campaign performance.</p>
<h3>Discover Your Most Valuable Traffic Sources</h3>
<p>Easily pinpoint which websites and campaigns drive the most sales with the <strong>Top Referrers</strong> feature.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
<p>By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.</p>
<p><img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" /></p>
<h3>Optimize Your High-Performing Pages</h3>
<p>Uncover which <strong>landing pages</strong> drive the most conversions and turn visitors into customers.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
<p>By leveraging insights from top-performing pages, you can refine your strategy and <strong>continuously improve your conversion rates</strong>.</p>
<h3>Effortless Data Filtering for Deeper Insights</h3>
<p>Easily refine your reports with <strong>one-click filtering</strong> right from the dashboard.</p>
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
<p>With our <strong>intuitive filtering system</strong>, you can drill down into your data in seconds and make informed marketing decisions with ease.</p>
<p><img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" /></p>
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
<p>Capture and analyze <strong>all UTM parameters</strong> to gain a deeper understanding of your marketing performance.</p>
<ul class="wccom-tick-list-secondary">
<li>Track <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong></li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
<p>With this <strong>UTM Tracking for WooCommerce</strong> extension, you’ll always know which efforts drive the best results.</p>

UTM Tracking

<p>Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.</p>

<h2><strong>Keep Control of Your Bottom Line with a Precise Profit Analysis</strong></h2>
<p>BeProfit’s profit calculator organizes all your store’s financial data in one intuitive dashboard to give you a clear picture of your business performance in real time.</p>
<p>This extreme accurate profit tracker simplifies and translates mountains of data into a visual format that makes profit tracking easier than ever before.</p>
<p>When you connect your <a href="https://woocommerce.com/my-dashboard/">WooCommerce store</a> with BeProfit you will get access to powerful features to help you understand your store’s finances and optimize your bottom line at a glance.</p>
<p><span class="embed-youtube" style="text-align:center"></span></p>
<h3><strong>Get an accurate overview of your profits</strong></h3>
<p>Stay on top of your profits with a daily snapshot of profit, sales, and orders.</p>
<p>Leverage intuitive charts and graphs to understand your numbers and spot trends in a flash.</p>
<p>Discover your net profit and gross profit, and use BeProfit’s customization features as well as advanced filters to dive deeper into your store’s financial performance.</p>
<p><img class="alignnone wp-image-18734000031813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Track-Your-Profit-3.png?w=620" alt="Track your profit with a precise profit analysis" width="620" height="349" /></p>
<h3><strong>Track ALL your eCommerce expenses in one profit dashboard</strong></h3>
<p>With the BeProfit profit app you can easily keep track of ALL your business costs in real time, including one-time and recurring costs.</p>
<p>Add fixed, variable, and specialized costs, and automatically pull your costs of goods sold (COGS) to calculate profit with extreme accuracy.</p>
<p>Sync expenses with Google sheets, CSV files or using API. Stay on top of your numbers as your data refreshes daily.</p>
<p><img class="alignnone wp-image-18734000031894 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-007-1200x684-2.png?w=620" alt="Calculate expenses with an accurate profit calculator" width="620" height="353" /></p>
<h3><strong>Create, schedule and export custom reports with BeProfit</strong></h3>
<p>Say goodbye to messy spreadsheets when it comes to keeping track of your numbers. BeProfit lets you create daily/weekly/monthly reports or use predefined report templates to save time and effort.</p>
<p>Export different types of reports as CSV files or schedule report deliveries from your BeProfit dashboard directly to your inbox.</p>
<ul>
<li><strong>Product Reports:</strong> track and analyze metrics for all products per vendor, type, inventory, status, price, sale, COGS, revenue and profit.</li>
<li><strong>Product Insights:</strong> discover your best sellers, your most profitable products and least profitable items.</li>
<li><strong>Order Reports:</strong> track orders per status, customers, items ordered, prices paid by customers, shipping & handling, taxes, processing fees, fulfillment costs, COGS, and profits.</li>
<li><strong>Order Tracking:</strong> track order fulfillment and transaction statuses. Auto-sync orders with CJ Dropshipping.</li>
<li><strong>Marketing Reports:</strong> analyze marketing costs and performance to reach your target ROAS, CPC & conversion rates.</li>
<li><strong>LTV & Cohort Analytics:</strong> easily gain advanced insights into customer Lifetime Value (LTV) and cohort behavior for smarter strategies.</li>
</ul>
<h3><img class="alignnone wp-image-18734000031888 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-006-1200x684-2.png?w=620" alt="Create custome reports with the BeProfit profit app" width="620" height="353" /></h3>
<h3><strong>Optimize your online ads & marketing performance</strong></h3>
<p>With BeProfit, you can spot your most profitable advertising platforms as well as campaigns, ad sets and individual ads. It’s a game changer!</p>
<p>Connect your PPC platforms to get valuable insights on your marketing performance. Calculate return on ad spend (ROAS) and customer acquisition costs (CAC) with extreme accuracy.</p>
<h3><img class="alignnone wp-image-18734002067711 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/03/Gallery-002-1200x684-1.png?w=620" alt="" width="620" height="353" /></h3>
<h3><strong>Leverage smart profit analysis tools & integrations</strong></h3>
<ul>
<li><strong>Sync your ad platforms</strong> to gain valuable marketing insights: Facebook ads, Instagram ads, Google ads, Pinterest ads, TikTok ads, Bing ads, Snapchat ads.</li>
<li><strong>Connect multiple stores</strong> to view your shops’ metrics aggregated in one dashboard.</li>
<li><strong>Connect your shipping platforms</strong> to get your data auto-pulled into your dashboard: Shippo, ShipStation, ShipHero, ShippingEasy.</li>
<li><strong>Collaborate with teammates</strong> on your shared workspace. Provide colleagues with view-only or full admin access to keep them in the loop.</li>
</ul>
<h3><strong>Start making sense of your data with BeProfit</strong></h3>
<p>BeProfit is a unique, creative, and flexible profit calculator plugin that gives you full control over your lifetime profits and expenses. It’s simple to set up, easy to use, and gives you valuable insights to help you maximize your bottom line with minimum effort.</p>
<p>Need help with BeProfit? Explore our <a href="https://woocommerce.com/document/beprofit-for-woocommerce/">technical documentation</a> or <a href="https://woocommerce.com/contact-us/">contact us</a>.</p>

BeProfit: Profit Calculator & Business Reports

<p>Optimize your advertising budget with accurate profit calculations and marketing insights for your WooCommerce store.</p>

UTM Tracking vs BeProfit: Profit Calculator & Business Reports