<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
<p>Gain valuable insights into where your sales are coming from with <strong>UTM Tracking for WooCommerce</strong>. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.</p>
<p>The <strong>Performance Report</strong> provides a detailed breakdown of revenue by:</p>
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
<p>Additionally, the extension tracks and categorizes sales based on <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong>, helping you measure the effectiveness of your marketing efforts.</p>
<p><img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" /></p>
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
<p>Easily identify the source of every order right from your order list. <strong>UTM Tracking for WooCommerce</strong> categorizes all traffic sources, offering clear insights into where your customers are coming from, including:</p>
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
<p>This dual-reporting approach ensures you accurately credit the right marketing channels for both <strong>initiating and closing sales</strong>, giving you a complete view of your customer journey and campaign performance.</p>
<h3>Discover Your Most Valuable Traffic Sources</h3>
<p>Easily pinpoint which websites and campaigns drive the most sales with the <strong>Top Referrers</strong> feature.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
<p>By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.</p>
<p><img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" /></p>
<h3>Optimize Your High-Performing Pages</h3>
<p>Uncover which <strong>landing pages</strong> drive the most conversions and turn visitors into customers.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
<p>By leveraging insights from top-performing pages, you can refine your strategy and <strong>continuously improve your conversion rates</strong>.</p>
<h3>Effortless Data Filtering for Deeper Insights</h3>
<p>Easily refine your reports with <strong>one-click filtering</strong> right from the dashboard.</p>
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
<p>With our <strong>intuitive filtering system</strong>, you can drill down into your data in seconds and make informed marketing decisions with ease.</p>
<p><img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" /></p>
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
<p>Capture and analyze <strong>all UTM parameters</strong> to gain a deeper understanding of your marketing performance.</p>
<ul class="wccom-tick-list-secondary">
<li>Track <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong></li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
<p>With this <strong>UTM Tracking for WooCommerce</strong> extension, you’ll always know which efforts drive the best results.</p>

UTM Tracking

<p>Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.</p>

<h2>Get Actionable Metrics for Your WooCommerce Store with Kissmetrics</h2>
<p>Add Kissmetrics tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily build a customized dashboard that shows you the metrics you care about, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.</p>
<p>No need to manually add javascript and read through the Kissmetrics integration guides for hours – this plugin does all setup for event tracking for your store and sends the correct data to your Kissmetrics account.</p>
<h3>Designed for Kissmetrics</h3>
<p><a href="https://www.kissmetrics.io/" target="_blank" rel="noopener noreferrer">Kissmetrics</a> is the premier analytics tool that shows you actionable metrics for your business. Use this extension to integrate Kissmetrics with your WooCommerce store and save 20+ hours (and a guaranteed headache) in setup time! If you don’t already have a Kissmetrics account, <a href="https://www.kissmetrics.io/ecommerce/" target="_blank" rel="noopener noreferrer">sign up here</a>.</p>
<figure id="attachment_2068037" aria-describedby="caption-attachment-2068037" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-2068037" src="https://woocommerce.com/wp-content/uploads/2012/07/kissmetrics-dashboard.jpg?w=620" alt="" width="620" height="321" /><figcaption id="caption-attachment-2068037" class="wp-caption-text">Kissmetrics dashboard – drag and drop metrics to display only the ones you need.</figcaption></figure>
<h3>Get Insight into Revenue</h3>
<p>Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.</p>
<figure id="attachment_151494" aria-describedby="caption-attachment-151494" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-revenue-screenshot.png"><img class="size-medium wp-image-151494" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-revenue-screenshot.png" alt="WooCommerce KissMetrics Revenue" width="550" height="401" /></a><figcaption id="caption-attachment-151494" class="wp-caption-text">Get better insight into your revenue by segmenting it over time and category.</figcaption></figure>
<h3>Visualize Your Sales Funnel</h3>
<p>See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!</p>
<figure id="attachment_2068038" aria-describedby="caption-attachment-2068038" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-2068038 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/07/kissmetrics-salesfunnel.png?w=620" width="620" height="474" /><figcaption id="caption-attachment-2068038" class="wp-caption-text">Improve your sales funnels to increase your store’s revenue.</figcaption></figure>
<h3>Real-Time Analytics</h3>
<p>Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Live view within Kissmetrics to see activity on your site in real time.</p>
<figure id="attachment_151492" aria-describedby="caption-attachment-151492" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-live-screenshot.png"><img class="size-medium wp-image-151492" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-live-screenshot.png" alt="WooCommerce KissMetrics Live Screenshot" width="550" height="396" /></a><figcaption id="caption-attachment-151492" class="wp-caption-text">Watch customers interact with your store in real-time.</figcaption></figure>
<h3>Powerful Customization</h3>
<p>All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically aliased to their WordPress username or email address when logging in. Custom events can be tracked by adding a snippet to your theme.</p>
<figure id="attachment_152614" aria-describedby="caption-attachment-152614" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-admin-settings.png"><img class="size-medium wp-image-152614" src="https://woocommerce.com/wp-content/uploads/2012/07/woocommerce-kissmetrics-admin-settings.png" alt="WooCommerce KISSmetrics integration admin settings" width="550" height="422" /></a><figcaption id="caption-attachment-152614" class="wp-caption-text">Already using Kissmetrics? Easily customize the event and property names sent to match your existing data.</figcaption></figure>
<h3>Supports WooCommerce Subscriptions</h3>
<p>Selling <a href="https://woocommerce.com/woocommerce-subscriptions/" target="_blank" rel="noopener noreferrer">subscriptions</a> on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Kissmetrics can then display churn rate, average subscription length, and your cancellation rate without any extra configuration required.</p>
<p>When WooCommerce Subscriptions is active, this plugin automatically adds the appropriate Subscription events to your tracking data.</p>
<h3>How to Get Started (in 5 minutes or less)</h3>
<ol>
<li>Download and install into your WooCommerce store.</li>
<li>Login to your Kissmetrics account (<a href="https://www.kissmetrics.io/ecommerce/" target="_blank" rel="noopener noreferrer">sign up here</a> if you don’t already have an account) and grab your API key.</li>
<li>Save your API key on the settings page.</li>
</ol>
<p>Read the <a href="https://woocommerce.com/document/kiss-metrics/">plugin documentation</a> to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!</p>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Kissmetrics

<p>Easily add Kissmetrics event tracking to your WooCommerce store with one click.</p>

UTM Tracking vs Kissmetrics