<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
<p>Gain valuable insights into where your sales are coming from with <strong>UTM Tracking for WooCommerce</strong>. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.</p>
<p>The <strong>Performance Report</strong> provides a detailed breakdown of revenue by:</p>
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
<p>Additionally, the extension tracks and categorizes sales based on <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong>, helping you measure the effectiveness of your marketing efforts.</p>
<p><img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" /></p>
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
<p>Easily identify the source of every order right from your order list. <strong>UTM Tracking for WooCommerce</strong> categorizes all traffic sources, offering clear insights into where your customers are coming from, including:</p>
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
<p>This dual-reporting approach ensures you accurately credit the right marketing channels for both <strong>initiating and closing sales</strong>, giving you a complete view of your customer journey and campaign performance.</p>
<h3>Discover Your Most Valuable Traffic Sources</h3>
<p>Easily pinpoint which websites and campaigns drive the most sales with the <strong>Top Referrers</strong> feature.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
<p>By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.</p>
<p><img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" /></p>
<h3>Optimize Your High-Performing Pages</h3>
<p>Uncover which <strong>landing pages</strong> drive the most conversions and turn visitors into customers.</p>
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
<p>By leveraging insights from top-performing pages, you can refine your strategy and <strong>continuously improve your conversion rates</strong>.</p>
<h3>Effortless Data Filtering for Deeper Insights</h3>
<p>Easily refine your reports with <strong>one-click filtering</strong> right from the dashboard.</p>
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
<p>With our <strong>intuitive filtering system</strong>, you can drill down into your data in seconds and make informed marketing decisions with ease.</p>
<p><img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" /></p>
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
<p>Capture and analyze <strong>all UTM parameters</strong> to gain a deeper understanding of your marketing performance.</p>
<ul class="wccom-tick-list-secondary">
<li>Track <strong>UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</strong></li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
<p>With this <strong>UTM Tracking for WooCommerce</strong> extension, you’ll always know which efforts drive the best results.</p>

UTM Tracking

<p>Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.</p>

<div class="woo-sc-box normal" style="margin-top: 0px">Klaviyo for WooCommerce is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> – a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
<p><a href="https://www.klaviyo.com/platform"><span style="font-weight: 400">Klaviyo B2C CRM</span></a><span style="font-weight: 400"> consolidates marketing and analytics in one seamless platform. With real-time insights, AI-powered recommendations, and a vast partner ecosystem, over <strong>15,000 Woo merchants</strong> can personalize at scale, optimize effortlessly, and drive revenue without complexity. In fact, our most successful Woo customers <strong>drive 46x return on investment</strong> (ROI).</span></p>
<ul>
<li><a href="https://www.klaviyo.com/solutions/marketing-automation"><b>Marketing Automation</b></a><b>: </b><span style="font-weight: 400">Engage every customer in the moment with a built-in data platform and AI to drive revenue and loyalty </span></li>
<li style="font-weight: 400"><a href="https://www.klaviyo.com/products/email-marketing"><b>Email Marketing</b></a><b>:</b> <span style="font-weight: 400">Drive immediate sales and lasting loyalty with smarter email that’s powered by real-time data and AI</span></li>
<li style="font-weight: 400"><a href="https://www.klaviyo.com/products/sms-marketing"><b>SMS Marketing</b></a><b>:</b><span style="font-weight: 400"> Drive growth with timely, data-driven SMS marketing that integrates seamlessly across channels</span></li>
<li style="font-weight: 400"><a href="https://www.klaviyo.com/products/mobile-app-marketing"><b>Mobile App Marketing:</b></a> <span style="font-weight: 400">Drive mobile app engagement and retention with mobile push.</span></li>
<li style="font-weight: 400"><a href="https://www.klaviyo.com/products/review-management"><b>Product Reviews</b></a><b>: </b><span style="font-weight: 400">Create seamless, connected marketing experiences with your reviews data.</span></li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://www.klaviyo.com/solutions/ai"><b>Klaviyo AI</b></a><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">: </b><span style="font-weight: 400">Get strategic insights, create faster, and optimize performance with peer benchmarks, predictive analytics, and AI-based recommendations.</span></li>
</ul>
<h3><b>Data-Driven Empowerment</b></h3>
<p><span style="font-weight: 400">Klaviyo gives WooCommerce full control over store and customer data with real-time insights from 350+ integrations.</span></p>
<p><img class="wp-image-18734005058192 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Frame-01.jpg?w=896" alt="" width="600" height="393" /></p>
<h6></h6>
<h3><b>Flexible and Effortless Personalization</b></h3>
<p><span style="font-weight: 400">Like WooCommerce, Klaviyo is flexible without being complicated. Advanced segmentation and automated flows deliver personalized experiences that convert.</span></p>
<p><img class="wp-image-18734005058197 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Frame-01-1.jpg?w=896" alt="" width="600" height="393" /></p>
<h6></h6>
<h3><b>All-in-One Marketing and Analytics</b></h3>
<p><span style="font-weight: 400">Unify customer touchpoints with real-time insights across channels to optimize the customer journey.</span></p>
<p><img class="wp-image-18734005058200 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Option-B-All-in-One-Marketing-and-Analytics.png?w=896" alt="" width="600" height="393" /></p>
<h3></h3>
<h3><b>Smarter Growth with More Control</b></h3>
<p><span style="font-weight: 400">Leverage AI-powered analytics, benchmarks, and recommendations from leading B2C brands to drive profitability.</span></p>
<p><img class="wp-image-18734005058204 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Option-A-Smarter-Growth-with-More-Control.jpg?w=896" alt="" width="600" height="393" /></p>
<p> </p>
<h3><strong>See why 15,000+ WooCommerce brands choose to <a href="https://www.klaviyo.com/platform-integrations/woocommerce">grow with Klaviyo</a>.</strong></h3>

Klaviyo

<p><span style="font-weight: 400">As Woo’s preferred marketing automation platform, Klaviyo unifies email and SMS marketing, customer analytics, and product reviews to help your brand achieve better marketing ROI.</span></p>

UTM Tracking vs Klaviyo