<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
Gain valuable insights into where your sales are coming from with UTM Tracking for WooCommerce. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.
The Performance Report provides a detailed breakdown of revenue by:
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
Additionally, the extension tracks and categorizes sales based on UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term, helping you measure the effectiveness of your marketing efforts.
<img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" />
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
Easily identify the source of every order right from your order list. UTM Tracking for WooCommerce categorizes all traffic sources, offering clear insights into where your customers are coming from, including:
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
This dual-reporting approach ensures you accurately credit the right marketing channels for both initiating and closing sales, giving you a complete view of your customer journey and campaign performance.
<h3>Discover Your Most Valuable Traffic Sources</h3>
Easily pinpoint which websites and campaigns drive the most sales with the Top Referrers feature.
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.
<img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" />
<h3>Optimize Your High-Performing Pages</h3>
Uncover which landing pages drive the most conversions and turn visitors into customers.
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
By leveraging insights from top-performing pages, you can refine your strategy and continuously improve your conversion rates.
<h3>Effortless Data Filtering for Deeper Insights</h3>
Easily refine your reports with one-click filtering right from the dashboard.
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
With our intuitive filtering system, you can drill down into your data in seconds and make informed marketing decisions with ease.
<img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" />
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
Capture and analyze all UTM parameters to gain a deeper understanding of your marketing performance.
<ul class="wccom-tick-list-secondary">
<li>Track UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
With this UTM Tracking for WooCommerce extension, you’ll always know which efforts drive the best results.

UTM Tracking

Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.

<h2>Track WordPress and WooCommerce activity and send data to Segment.com*</h2>
Track ecommerce events, site events, and more automatically. No coding necessary. No changes to JavaScript/CSS or theme files. No touching PHP or HTML.
Simply install the extension, enter your Segment.com API code and you would be tracking everything instantly.
This extension connects with <a href="https://segment.com/" target="_blank" rel="noopener">Segment.com</a> — an analytics aggregation and relay service. Segment.com lets you send your analytics data to any service you want, without you having to integrate with each one individually.
Segment.com lets you send your analytics data to: 
AdRoll, BitDeli, BugHeard, bugsnag, Chartbeat, ClickTale, Clicky, Comscore, Countly, Crazyegg, Crtittercism, Customer.io, Errorception, Flurry, Foxmetricks, Guages, Google Analytics, GoSquared, Heap, Help Scout, HitTail, HubSpot, Improvely, Intercom, Keen.io, KISSmetrics, Klaviyo, Librato, LiveChat, Localytics, Lytics, Marketo, Mixpanel, Olark, Ominture, Optimizely, Outbound, Pardot, Perfect Audience, Pingdom, Preact, Qualaroo, Quantcast, Salesforce, Sentry, SnapEngage, Totango, USERcycle, Userfox, UserVoice, Vero, Visual Website Optimizer, Woopra, Webhooks, without having to integrate with each and every one, saving you a ton of time.
Segment.com stores your analytics data for later use. So if you want to switch between these services, you can do that by clicking a button. No changes required on your website. No manual imports. No loss of data!!
The following events will be tracked by default:
<ul>
<li>Registration form seen</li>
<li>New user registered</li>
<li>Logged in</li>
<li>Logged out</li>
<li>Viewed account</li>
<li>Password changed</li>
<li>Address updated</li>
<li>Track post</li>
<li>Track page</li>
<li>Track archive</li>
<li>Track searches</li>
<li>Viewed product</li>
<li>Added to cart</li>
<li>Removed from cart</li>
<li>Viewed cart</li>
<li>Coupon applied</li>
<li>Checkout started</li>
<li>Calculated shipping</li>
<li>Payment started</li>
<li>Completed purchase</li>
<li>Order created</li>
<li>Viewed order</li>
<li>Tracked order</li>
<li>File downloaded</li>
<li>Re-ordered</li>
<li>Order cancelled</li>
<li>Commented</li>
<li>Reviewed product</li>
</ul>
If you are a developer, you can track any additional events from any other plugins/extensions (for example, WooCommerce Subscriptions) too. Refer to <a href="https://woocommerce.com/document/segment-io-connector/#section-7" target="_blank" rel="noopener">this doc</a> on how to do it.
<hr />
 Need any more reasons to buy? Segment.com Integration is built by StoreApps, a leading WooCommerce extension developer. You can trust you’re getting high-quality code backed with first-class support. 
<a href="https://woocommerce.com/vendor/storeapps/">Check out our other best-selling and popular extensions for WooCommerce</a>.
*Segment.com was previously known as Segment.io

Segment.io Integration

Tracks WordPress and WooCommerce activity and sends data to Segment.com

UTM Tracking vs Segment.io Integration