<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
Gain valuable insights into where your sales are coming from with UTM Tracking for WooCommerce. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.
The Performance Report provides a detailed breakdown of revenue by:
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
Additionally, the extension tracks and categorizes sales based on UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term, helping you measure the effectiveness of your marketing efforts.
<img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" />
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
Easily identify the source of every order right from your order list. UTM Tracking for WooCommerce categorizes all traffic sources, offering clear insights into where your customers are coming from, including:
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
This dual-reporting approach ensures you accurately credit the right marketing channels for both initiating and closing sales, giving you a complete view of your customer journey and campaign performance.
<h3>Discover Your Most Valuable Traffic Sources</h3>
Easily pinpoint which websites and campaigns drive the most sales with the Top Referrers feature.
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.
<img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" />
<h3>Optimize Your High-Performing Pages</h3>
Uncover which landing pages drive the most conversions and turn visitors into customers.
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
By leveraging insights from top-performing pages, you can refine your strategy and continuously improve your conversion rates.
<h3>Effortless Data Filtering for Deeper Insights</h3>
Easily refine your reports with one-click filtering right from the dashboard.
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
With our intuitive filtering system, you can drill down into your data in seconds and make informed marketing decisions with ease.
<img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" />
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
Capture and analyze all UTM parameters to gain a deeper understanding of your marketing performance.
<ul class="wccom-tick-list-secondary">
<li>Track UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
With this UTM Tracking for WooCommerce extension, you’ll always know which efforts drive the best results.

UTM Tracking

Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.

<ul class="wccom-tick-list-primary">
<li>Easy to install and manage</li>
<li>At-A-Glance Dashboard Widget</li>
<li>Comprehensive custom date-range Reports</li>
<li>“Cart Detail” view showing cart products, time-last-updated, and more.</li>
</ul>
<hr>
<h2>View cart abandonment statistics and graphs from your WooCommerce dashboard</h2>
The WooCommerce Cart Reports extension provides real-time metrics on your customers’ open and abandoned shopping carts. Keep tabs on your customers’ carts and manage your online store more efficiently.
Cart Reports for WooCommerce offers comprehensive reporting features in a new “Carts” tab in the WooCommerce “Reports” tab in “WooCommerce” -> “Reports.” From the Carts tab you can view converted/open/abandoned carts over a custom date range, most-abandoned products, and product abandonment by month:
<img class="alignnone wp-image-18734004288763 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-reports-view.jpg?w=896" alt="" width="896" height="530" />
Cart Reports for WooCommerce provides a list view to analyze open, abandoned, and converted carts. From the list view, you can filter by cart date, cart status, or customer. You can view cart actions, where available, including “View Order” for converted carts, and “Email Customer” for carts associated with a user:
<img class="alignnone wp-image-18734004288765 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-main-carts-view.jpg?w=896" alt="" width="896" height="494" />
Cart Reports also offers a dashboard widget offering administrators a quick-glance insight into cart trends. See currently open carts and recently abandoned carts right from the WooCommerce dashboard:
<img class="alignnone wp-image-18734004288775 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-dashboard-widget-1.jpg?w=896" alt="" width="896" height="134" />

Cart Reports

Get real-time reports on what customers are leaving in their cart.

UTM Tracking vs Cart Reports