<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
Gain valuable insights into where your sales are coming from with UTM Tracking for WooCommerce. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.
The Performance Report provides a detailed breakdown of revenue by:
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
Additionally, the extension tracks and categorizes sales based on UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term, helping you measure the effectiveness of your marketing efforts.
<img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" />
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
Easily identify the source of every order right from your order list. UTM Tracking for WooCommerce categorizes all traffic sources, offering clear insights into where your customers are coming from, including:
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
This dual-reporting approach ensures you accurately credit the right marketing channels for both initiating and closing sales, giving you a complete view of your customer journey and campaign performance.
<h3>Discover Your Most Valuable Traffic Sources</h3>
Easily pinpoint which websites and campaigns drive the most sales with the Top Referrers feature.
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.
<img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" />
<h3>Optimize Your High-Performing Pages</h3>
Uncover which landing pages drive the most conversions and turn visitors into customers.
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
By leveraging insights from top-performing pages, you can refine your strategy and continuously improve your conversion rates.
<h3>Effortless Data Filtering for Deeper Insights</h3>
Easily refine your reports with one-click filtering right from the dashboard.
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
With our intuitive filtering system, you can drill down into your data in seconds and make informed marketing decisions with ease.
<img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" />
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
Capture and analyze all UTM parameters to gain a deeper understanding of your marketing performance.
<ul class="wccom-tick-list-secondary">
<li>Track UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
With this UTM Tracking for WooCommerce extension, you’ll always know which efforts drive the best results.

UTM Tracking

Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.

<h2 style="color: #f5247d">WooCommerce + Drip</h2>
Drip Integration for WooCommerce connects your WooCommerce store to your <a href="https://getdrip.com/">Drip Email Marketing</a> account. It allows customers to subscribe to receive emails, and tracks conversions, sales and lifetime value for those who do.
When a sale is made in your store, Drip Integration for WooCommerce does <a href="https://woocommerce.com/document/woocommerce-drip/#section-3">a few different things</a>:
<ul>
<li>Goal Conversion: A conversion goal will (optionally) be achieved in your Drip account.</li>
<li>Event Recorded: An event for the sale will be recorded in the subscriber’s history.</li>
<li>Lifetime Value: The lifetime value of the subscriber will be updated, so you can see how much value these customers have been, not just in one order but all of the orders they’ve made.</li>
<li>Subscriber Name: The name custom field will be updated with the subscriber’s name used during checkout.</li>
<li>Subscriber Tag: The subscriber will be given a tag of Customer, so you can easily see which subscribers are actually customers.</li>
<li>Purchased Products: The products purchased by a user are recorded too, so you can target broadcasts and campaigns at certain product owners. You could even sell Drip campaigns using this method!</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2015/01/all-events.png"><img class="aligncenter wp-image-609089 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/all-events-620x449.png" alt="all-events" width="620" height="449" /></a>
<h2>Subscribe Checkbox</h2>
Drip Integration for WooCommerce also comes with an optional ‘Subscribe to Campaign’ checkbox that can be turned on and added to the checkout and account registration forms. You can choose the campaign for it to sign users up to and even customise the text it uses next to the checkbox.
<a href="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip.png"><img class="aligncenter wp-image-609090 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip-620x228.png" alt="woocommerce-drip" width="620" height="228" /></a>
<h3>Key Features</h3>
<ul>
<li>Tracks Conversions</li>
<li>Tracks Lifetime Value</li>
<li>Tracks Purchased Products</li>
<li>Tags Subscribers</li>
<li>Subscribe Checkbox (checkout & register)</li>
<li>Extremely Easy to Use</li>
<li>Extensible & Dev-Friendly</li>
<li>Translation-ready</li>
</ul>
For a closer look at Drip Integration for WooCommerce, check out the <a href="https://woocommerce.com/document/woocommerce-drip/">available documentation</a> or feel free to open a support request with your pre-sales questions.
Made and supported by the team at: 
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=6b3d2268dcdd0c229789f6d1cc99d7469107de49" alt="Kestrel logo" width="200" height="45" />

Drip Integration

Connect WooCommerce to Drip to auto‑track conversions, lifetime value, and purchased products. Tag customers, segment by behavior, and trigger campaigns from checkout to repeat purchase.

UTM Tracking vs Drip Integration