<h1><img class="alignnone wp-image-7764215 size-full" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2021/04/bannerWholesalePrices2.jpg" alt="wholesale prices & tiered pricing" width="900" height="490" /></h1>
<h1>Flexibly Manage Complex Pricing</h1>
<p>This extension is ideal for any <strong>wholesale, b2b, or membership store</strong> that needs to <strong>offer wholesale prices, special discounts, tiered pricing or hide prices </strong>for customers or logged out users. The extension will allow you to set up role-based pricing (by group), as well as quantity discounts and a tiered pricing table.</p>
<p>Users can be organized into groups, and prices can be configured for each product, for each group. Each group also has its own price tiers for each product.</p>
<p>This extension allows a high degree of flexibility and enables users to provide customers with complex pricing options.</p>
<p>Main features:</p>
<ul>
<li>Set role-based / wholesale prices by customer group</li>
<li>Set up amount or percentage discounts by user or group, for products or categories</li>
<li>Built-in group and user management system</li>
<li>Easily set up tiered pricing by configuring quantity and price per unit</li>
<li>Show an automatically-generated tiered pricing table in each product’s page</li>
<li>Hide prices until logged in and prevent checkout</li>
<li>Hide price for specific products, categories, users or groups</li>
<li>Customize messages (e.g. “Login to view prices” )</li>
<li>Import and export wholesale prices via CSV</li>
</ul>
<h2></h2>
<h2>Features in Detail</h2>
<h3>Wholesale Prices & Role Based Pricing</h3>
<p>Set up wholesale prices by directly entering prices for each customer group in the product page backend.</p>
<figure id="attachment_7764322" aria-describedby="caption-attachment-7764322" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7764322 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.49.57.png" alt="wholesale prices" width="980" height="360" /><figcaption id="caption-attachment-7764322" class="wp-caption-text">Better prices can be offered to business buyers</figcaption></figure>
<h3></h3>
<h3>Tiered Pricing</h3>
<p>Users can be incentivized to purchase larger quantities through the plugin’s tiered pricing functionality. You can set specific prices per unit for hitting minimum quantity thresholds.</p>
<p>Backend configuration:</p>
<p><img class="alignnone wp-image-7764328 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.52.35.png" alt="tiered pricing by group" width="980" height="395" /></p>
<h3>Tiered Price Table</h3>
<p>Optionally, a tiered pricing table can be shown in the product page. The table is automatically generated. For the above configuration, this is the generated table:</p>
<p><img class="alignnone wp-image-7764330 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.52.59.png" alt="tiered pricing table" width="980" height="659" /></p>
<h3>Hide Prices</h3>
<p>You can hide prices for all guest users, or alternatively choose specific products and categories in complex rules. Users see a customizable text (defaults to “Price is unavailable”) or a link to the login page instead of prices.</p>
<p><img class="alignnone wp-image-6723499 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideproducts.png" alt="hide prices" width="1418" height="636" /></p>
<h3>Price Import / Export Tool</h3>
<p>Prices can be imported and exported via CSV with the plugin’s built-in tool.</p>
<p><img class="alignnone wp-image-7799629 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.30.33.png" alt="wholesale prices import & export" width="980" height="432" /></p>
<h3></h3>
<h3>Built-in Group Management System</h3>
<p>Included with the plugin is a built-in group management system. Groups can be created, and users can be assigned to groups. These groups are used to set up wholesale prices in the product page, rules, and discounts.</p>
<p><img class="alignnone size-full wp-image-7799685" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.48.08.png" alt="user group" width="980" height="187" /></p>
<h3>Rules System</h3>
<p>Rules can be configured for specific products, categories, users, and groups, as well as categories such as logged in / logged out users.</p>
<p><strong>Hidden Price Rules:</strong></p>
<p>Hidden price rules also prevent checkout, and can be set up for logged out users.</p>
<figure id="attachment_7799671" aria-describedby="caption-attachment-7799671" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799671 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.44.37.png" alt="hide prices rules" width="980" height="320" /><figcaption id="caption-attachment-7799671" class="wp-caption-text">Hidden price rule for specific products, for logged out users</figcaption></figure>
<p> </p>
<p><strong>Discount Rules:</strong></p>
<p>Amount or percentage discounts can be configured for specific products or categories. The discounted price can become the new sale price, or the discount can be added to cart, depending on rule configuration. Discount rules also support conditions such as: total cart value, category value, product value, total cart quantity, category quantity, product quantity.</p>
<figure id="attachment_7799672" aria-describedby="caption-attachment-7799672" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799672 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.45.49.png" alt="discount rules" width="980" height="337" /><figcaption id="caption-attachment-7799672" class="wp-caption-text">Discount percentage rule configuration</figcaption></figure>
<figure id="attachment_7799673" aria-describedby="caption-attachment-7799673" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799673 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.46.07.png" alt="discounted products" width="980" height="416" /><figcaption id="caption-attachment-7799673" class="wp-caption-text">Frontend discount display</figcaption></figure>
<p> </p>
<p> </p>
<h3>Looking for More? – B2B & Wholesale Suite</h3>
<p>This plugin is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a>.</p>
<p>If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:</p>
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<p><img class="alignnone wp-image-7011038 size-full" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="B2B & Wholesale Suite" width="700" height="770" /></p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2</p>
<p>Buy Wholesale Prices & Tiered Pricing, and transform your WooCommerce store with powerful wholesale capabilities.</p>

Wholesale Prices & Tiered Pricing

<p>Set up wholesale prices, tiered pricing, special discounts, and hide prices for guests.</p>

<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

Wholesale Prices & Tiered Pricing vs Roles & Rules B2B