<h1><img class="alignnone wp-image-7764215 size-full" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2021/04/bannerWholesalePrices2.jpg" alt="wholesale prices & tiered pricing" width="900" height="490" /></h1>
<h1>Flexibly Manage Complex Pricing</h1>
<p>This extension is ideal for any <strong>wholesale, b2b, or membership store</strong> that needs to <strong>offer wholesale prices, special discounts, tiered pricing or hide prices </strong>for customers or logged out users. The extension will allow you to set up role-based pricing (by group), as well as quantity discounts and a tiered pricing table.</p>
<p>Users can be organized into groups, and prices can be configured for each product, for each group. Each group also has its own price tiers for each product.</p>
<p>This extension allows a high degree of flexibility and enables users to provide customers with complex pricing options.</p>
<p>Main features:</p>
<ul>
<li>Set role-based / wholesale prices by customer group</li>
<li>Set up amount or percentage discounts by user or group, for products or categories</li>
<li>Built-in group and user management system</li>
<li>Easily set up tiered pricing by configuring quantity and price per unit</li>
<li>Show an automatically-generated tiered pricing table in each product’s page</li>
<li>Hide prices until logged in and prevent checkout</li>
<li>Hide price for specific products, categories, users or groups</li>
<li>Customize messages (e.g. “Login to view prices” )</li>
<li>Import and export wholesale prices via CSV</li>
</ul>
<h2></h2>
<h2>Features in Detail</h2>
<h3>Wholesale Prices & Role Based Pricing</h3>
<p>Set up wholesale prices by directly entering prices for each customer group in the product page backend.</p>
<figure id="attachment_7764322" aria-describedby="caption-attachment-7764322" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7764322 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.49.57.png" alt="wholesale prices" width="980" height="360" /><figcaption id="caption-attachment-7764322" class="wp-caption-text">Better prices can be offered to business buyers</figcaption></figure>
<h3></h3>
<h3>Tiered Pricing</h3>
<p>Users can be incentivized to purchase larger quantities through the plugin’s tiered pricing functionality. You can set specific prices per unit for hitting minimum quantity thresholds.</p>
<p>Backend configuration:</p>
<p><img class="alignnone wp-image-7764328 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.52.35.png" alt="tiered pricing by group" width="980" height="395" /></p>
<h3>Tiered Price Table</h3>
<p>Optionally, a tiered pricing table can be shown in the product page. The table is automatically generated. For the above configuration, this is the generated table:</p>
<p><img class="alignnone wp-image-7764330 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-03-at-19.52.59.png" alt="tiered pricing table" width="980" height="659" /></p>
<h3>Hide Prices</h3>
<p>You can hide prices for all guest users, or alternatively choose specific products and categories in complex rules. Users see a customizable text (defaults to “Price is unavailable”) or a link to the login page instead of prices.</p>
<p><img class="alignnone wp-image-6723499 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideproducts.png" alt="hide prices" width="1418" height="636" /></p>
<h3>Price Import / Export Tool</h3>
<p>Prices can be imported and exported via CSV with the plugin’s built-in tool.</p>
<p><img class="alignnone wp-image-7799629 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.30.33.png" alt="wholesale prices import & export" width="980" height="432" /></p>
<h3></h3>
<h3>Built-in Group Management System</h3>
<p>Included with the plugin is a built-in group management system. Groups can be created, and users can be assigned to groups. These groups are used to set up wholesale prices in the product page, rules, and discounts.</p>
<p><img class="alignnone size-full wp-image-7799685" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.48.08.png" alt="user group" width="980" height="187" /></p>
<h3>Rules System</h3>
<p>Rules can be configured for specific products, categories, users, and groups, as well as categories such as logged in / logged out users.</p>
<p><strong>Hidden Price Rules:</strong></p>
<p>Hidden price rules also prevent checkout, and can be set up for logged out users.</p>
<figure id="attachment_7799671" aria-describedby="caption-attachment-7799671" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799671 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.44.37.png" alt="hide prices rules" width="980" height="320" /><figcaption id="caption-attachment-7799671" class="wp-caption-text">Hidden price rule for specific products, for logged out users</figcaption></figure>
<p> </p>
<p><strong>Discount Rules:</strong></p>
<p>Amount or percentage discounts can be configured for specific products or categories. The discounted price can become the new sale price, or the discount can be added to cart, depending on rule configuration. Discount rules also support conditions such as: total cart value, category value, product value, total cart quantity, category quantity, product quantity.</p>
<figure id="attachment_7799672" aria-describedby="caption-attachment-7799672" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799672 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.45.49.png" alt="discount rules" width="980" height="337" /><figcaption id="caption-attachment-7799672" class="wp-caption-text">Discount percentage rule configuration</figcaption></figure>
<figure id="attachment_7799673" aria-describedby="caption-attachment-7799673" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-7799673 size-full" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-09-at-23.46.07.png" alt="discounted products" width="980" height="416" /><figcaption id="caption-attachment-7799673" class="wp-caption-text">Frontend discount display</figcaption></figure>
<p> </p>
<p> </p>
<h3>Looking for More? – B2B & Wholesale Suite</h3>
<p>This plugin is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a>.</p>
<p>If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:</p>
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<p><img class="alignnone wp-image-7011038 size-full" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="B2B & Wholesale Suite" width="700" height="770" /></p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2</p>
<p>Buy Wholesale Prices & Tiered Pricing, and transform your WooCommerce store with powerful wholesale capabilities.</p>

Wholesale Prices & Tiered Pricing

<p>Set up wholesale prices, tiered pricing, special discounts, and hide prices for guests.</p>

<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

Wholesale Prices & Tiered Pricing vs User Roles Based Price