<h2 style="text-align: center">Set up Role Based & Wholesale Tiered Pricing</h2>
<p>WooCommerce Wholesale Pricing extension enables you to adjust product pricing based on quantity and user roles. You can set different quantity-based discounts for customers and user roles. Markup and discount prices in fixed or percentage amounts, or you can set a fixed price for different quantity ranges.</p>
<p>Enforce the minimum and maximum ordered quantity, or choose to keep it open, and the extension applies the standard price if a customer orders outside the pre-defined quantity range. For example, if you set a discounted price for wholesale customers, and you’ve set a minimum 50-quantity range, with the enforce feature, you can either force the wholesale customer to order 50+ or order below 50 and apply the standard price.</p>
<p>Wholesale Tiered Pricing is a complete B2B wholesale and tiered-pricing solution that allows you to configure quantity-based pricing and, at the same time, enables you to set up different prices for different customers and user roles.</p>
<h2><strong>Features of WooCommerce Wholesale Prices</strong></h2>
<ul>
<li>Add quantity based product prices</li>
<li>Apply quantity based prices to all or specific customers and user roles only</li>
<li>5 Price adjustment types
<ul>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Fixed-price</li>
</ul>
</li>
<li>Add price adjustment from product level</li>
<li>Ability to import export prices using a CSV file</li>
<li>Global pricing rules to apply on specific products, categories and user roles</li>
<li>Apply price discounts on standard or special price</li>
<li>Option to enforce minimum and maximum quantity</li>
<li>Display wholesale pricing table, card or list view</li>
<li>Customize color and font size and other details of each template</li>
<li>Option to hide price and add to cart for guest or registered users by their roles</li>
<li>Hide for selected products and categories</li>
<li>Replace price with custom text and add to cart with custom button and link</li>
<li>Compatible with variable product to set price adjustments for each variation</li>
<li>Compatible with backend admin order</li>
<li>Automatically change price with quantity change</li>
<li>Option to disable coupons when wholesale prices are applied</li>
</ul>
<div class="woo-sc-box normal">Looking for a Complete B2B Wholesale Solution? Checkout our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a></div>
<p> </p>
<h2>Add quantity based pricing</h2>
<p>With WooCommerce Quantity Based Pricing feature offered by extension, you to set up different prices for different quantity ranges. The extension displays the quantity-based pricing table on products to let customers know the discounts they can get by increasing the quantity. You can choose to adjust prices in five ways.</p>
<ul>
<li>Fixed prices</li>
<li>Percentage discounts</li>
<li>Fixed discounts</li>
<li>Percentage markups</li>
<li>Fixed markups</li>
</ul>
<p><img class="alignnone size-full wp-image-7497648" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Tiered-Pricing-Table-Frontend.png" alt="" width="980" height="560" /></p>
<h2>Add role based pricing:</h2>
<p>With WooCommerce Wholesale Prices extension, you can set prices based on user roles. For example, you can set different prices for B2B user roles, Specific VVIP customers, and other general customers.</p>
<p><img class="size-full alignnone" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Wholesale Prices" width="1351" height="1385" /></p>
<h2>Quantity based pricing based User Roles</h2>
<p>This feature makes the WooCommerce Tiered Pricing extension stand out as it gives extra leverage to merchants who wish to configure tiered pricing based on specific user roles and customers. They can choose to add similar or different prices for each user role. Forexample, B2B user roles will get 10% discount if purchases 1-10 quantities and 20% if the purchases from 11-50 and 30% if purchases more than 51 quantity of a specific product.</p>
<p><img class="alignnone size-full wp-image-7497662" src="https://woocommerce.com/wp-content/uploads/2021/02/Role-based-tiered-pricing.png" alt="Role based tiered pricing" width="980" height="581" /></p>
<h2>Import prices using CSV file:</h2>
<p>You can import wholesale prices using a CSV file enabling you to update your product prices in bulk.</p>
<p><img class="alignnone size-full wp-image-18734003914195" src="https://woocommerce.com/wp-content/uploads/2021/02/Import-Export-Wholesale-Prices.jpg" alt="" width="980" height="738" /></p>
<h2>Add wholesale prices from product level:</h2>
<p>You can add prices adjustments from product level to setup different wholesale prices for different products.</p>
<p><img class="alignnone size-full wp-image-18734003115871" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Wholesale-prices-product-level.png" alt="" width="980" height="455" /></p>
<h2>Add wholesale prices using rules:</h2>
<p>Instead of just offering the price settings on a product level, the extension comes with a rule-based management feature for merchants who wants to update prices in bulk for specific products and categories. You can create multiple rules to set different prices for products, categories, user roles, and customers.</p>
<p><img class="alignnone size-full wp-image-7497651" src="https://woocommerce.com/wp-content/uploads/2021/02/All-Rules-tiered-and-wholesale-pricing.png" alt="" width="980" height="605" /></p>
<p><strong>While creating a rule, you can:</strong></p>
<ul>
<li>Set a unique rule title for future reference</li>
<li>Add priority</li>
<li>Add specific products and categories</li>
<li>Add customer-specific pricing</li>
<li>Add role-specific pricing</li>
</ul>
<p><img class="alignnone size-full wp-image-7497652" src="https://woocommerce.com/wp-content/uploads/2021/02/Creating-new-wholesale-and-tiered-rule.png" alt="" width="980" height="1492" /></p>
<h2>Customize pricing templates:</h2>
<p>You can show quantity based pricing in a table, card or list view. The attractive template enables you to better display your offers and increase conversions. You can customize font size, color and other details of each template.</p>
<p><img class="alignnone size-full wp-image-18734003914214" src="https://woocommerce.com/wp-content/uploads/2021/02/Pricing-Templates.jpg" alt="" width="980" height="1397" /></p>
<h2>Hide price and add to cart button:</h2>
<p>Hide prices and add to cart button of select products and categories for guest users or registered users by their user roles. This additional feature comes in handy where you have set different prices for different user roles and would like to keep the prices hidden for guest users until they are loggedin.</p>
<p><img class="alignnone size-full wp-image-8110403" src="https://woocommerce.com/wp-content/uploads/2021/02/Hide-Price-and-Add-to-cart.jpg" alt="" width="980" height="1260" /></p>
<h3>Apply discounts to standard or special prices</h3>
<p>You can choose to apply a markup and discount on standard or special product prices. This helps you avoid giving double discounts if a product already has a special price.</p>
<p><img class="alignnone size-full wp-image-7497654" src="https://woocommerce.com/wp-content/uploads/2021/02/Standard-and-Special-Prices-Settings.png" alt="" width="980" height="852" /></p>
<h3>Enforce minimum and maximum quantities</h3>
<p>You can choose to enforce the minimum and maximum quantities a customer can order. If you choose not to manage it, the extension allows customers to order outside the pre-defined quantity-based price ranges at the standard product price. You can also customize error messages displayed when a user adds a quantity outside the pre-defined range to their cart.</p>
<p><img class="alignnone size-full wp-image-7497653" src="https://woocommerce.com/wp-content/uploads/2021/02/Enforce-minimum-and-maximum-quantity.png" alt="" width="980" height="599" /></p>
<p> </p>
<p> </p>
<p> </p>
<h2><strong>Use Cases</strong></h2>
<p>To better understand how the wholesale tiered pricing works, see our list of use cases that follow. All these price rules can be active at the same time.</p>
<p>Bulk discounts for all customers based on products and categories</p>
<p>10% discount on category X for 1-20 quantity<br />
15% discount on category X for 21 and above<br />
20% discount on category X for 10 or more</p>
<p>Wholesale user role discounts and markup</p>
<p>Has discount 25% on product category Z for 1-20 quantity<br />
Has discount 35% on product category Z for 21-100 quantity<br />
Has discount 50% on product category Z for 101+ quantity<br />
Has discount 20% for specific products<br />
Has markup of 20% on product category X</p>
<p>VIP user Role discounts and markup</p>
<p>Has markup 10 for all products<br />
Registered customer A<br />
Has discount 20% on product category Z<br />
Has discount 30% on specific products<br />
Has markup 30% on product category X</p>
<div class="woo-sc-box normal"></div>
<h3>FAQs</h3>
<p><strong>Can we choose to display the new price as a special price?</strong></p>
<p>Yes. You can choose to replace the price or keep it visible, and the new price displays as a discounted special price.</p>
<p><strong>Is it compatible with variable products?</strong></p>
<p>Yes, you can set different prices for each variation.</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2</p>

Wholesale Pricing

<p>Encourage customers to purchase more by offering quantity based prices. Show pricing table on product pages. Option to Markup or discount prices for all or specific customers and user roles.</p>

<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

Wholesale Pricing vs Roles & Rules B2B