<h2 style="text-align: center">Set up Role Based & Wholesale Tiered Pricing</h2>
<p>WooCommerce Wholesale Pricing extension enables you to adjust product pricing based on quantity and user roles. You can set different quantity-based discounts for customers and user roles. Markup and discount prices in fixed or percentage amounts, or you can set a fixed price for different quantity ranges.</p>
<p>Enforce the minimum and maximum ordered quantity, or choose to keep it open, and the extension applies the standard price if a customer orders outside the pre-defined quantity range. For example, if you set a discounted price for wholesale customers, and you’ve set a minimum 50-quantity range, with the enforce feature, you can either force the wholesale customer to order 50+ or order below 50 and apply the standard price.</p>
<p>Wholesale Tiered Pricing is a complete B2B wholesale and tiered-pricing solution that allows you to configure quantity-based pricing and, at the same time, enables you to set up different prices for different customers and user roles.</p>
<h2><strong>Features of WooCommerce Wholesale Prices</strong></h2>
<ul>
<li>Add quantity based product prices</li>
<li>Apply quantity based prices to all or specific customers and user roles only</li>
<li>5 Price adjustment types
<ul>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Fixed-price</li>
</ul>
</li>
<li>Add price adjustment from product level</li>
<li>Ability to import export prices using a CSV file</li>
<li>Global pricing rules to apply on specific products, categories and user roles</li>
<li>Apply price discounts on standard or special price</li>
<li>Option to enforce minimum and maximum quantity</li>
<li>Display wholesale pricing table, card or list view</li>
<li>Customize color and font size and other details of each template</li>
<li>Option to hide price and add to cart for guest or registered users by their roles</li>
<li>Hide for selected products and categories</li>
<li>Replace price with custom text and add to cart with custom button and link</li>
<li>Compatible with variable product to set price adjustments for each variation</li>
<li>Compatible with backend admin order</li>
<li>Automatically change price with quantity change</li>
<li>Option to disable coupons when wholesale prices are applied</li>
</ul>
<div class="woo-sc-box normal">Looking for a Complete B2B Wholesale Solution? Checkout our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a></div>
<p> </p>
<h2>Add quantity based pricing</h2>
<p>With WooCommerce Quantity Based Pricing feature offered by extension, you to set up different prices for different quantity ranges. The extension displays the quantity-based pricing table on products to let customers know the discounts they can get by increasing the quantity. You can choose to adjust prices in five ways.</p>
<ul>
<li>Fixed prices</li>
<li>Percentage discounts</li>
<li>Fixed discounts</li>
<li>Percentage markups</li>
<li>Fixed markups</li>
</ul>
<p><img class="alignnone size-full wp-image-7497648" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Tiered-Pricing-Table-Frontend.png" alt="" width="980" height="560" /></p>
<h2>Add role based pricing:</h2>
<p>With WooCommerce Wholesale Prices extension, you can set prices based on user roles. For example, you can set different prices for B2B user roles, Specific VVIP customers, and other general customers.</p>
<p><img class="size-full alignnone" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Wholesale Prices" width="1351" height="1385" /></p>
<h2>Quantity based pricing based User Roles</h2>
<p>This feature makes the WooCommerce Tiered Pricing extension stand out as it gives extra leverage to merchants who wish to configure tiered pricing based on specific user roles and customers. They can choose to add similar or different prices for each user role. Forexample, B2B user roles will get 10% discount if purchases 1-10 quantities and 20% if the purchases from 11-50 and 30% if purchases more than 51 quantity of a specific product.</p>
<p><img class="alignnone size-full wp-image-7497662" src="https://woocommerce.com/wp-content/uploads/2021/02/Role-based-tiered-pricing.png" alt="Role based tiered pricing" width="980" height="581" /></p>
<h2>Import prices using CSV file:</h2>
<p>You can import wholesale prices using a CSV file enabling you to update your product prices in bulk.</p>
<p><img class="alignnone size-full wp-image-18734003914195" src="https://woocommerce.com/wp-content/uploads/2021/02/Import-Export-Wholesale-Prices.jpg" alt="" width="980" height="738" /></p>
<h2>Add wholesale prices from product level:</h2>
<p>You can add prices adjustments from product level to setup different wholesale prices for different products.</p>
<p><img class="alignnone size-full wp-image-18734003115871" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Wholesale-prices-product-level.png" alt="" width="980" height="455" /></p>
<h2>Add wholesale prices using rules:</h2>
<p>Instead of just offering the price settings on a product level, the extension comes with a rule-based management feature for merchants who wants to update prices in bulk for specific products and categories. You can create multiple rules to set different prices for products, categories, user roles, and customers.</p>
<p><img class="alignnone size-full wp-image-7497651" src="https://woocommerce.com/wp-content/uploads/2021/02/All-Rules-tiered-and-wholesale-pricing.png" alt="" width="980" height="605" /></p>
<p><strong>While creating a rule, you can:</strong></p>
<ul>
<li>Set a unique rule title for future reference</li>
<li>Add priority</li>
<li>Add specific products and categories</li>
<li>Add customer-specific pricing</li>
<li>Add role-specific pricing</li>
</ul>
<p><img class="alignnone size-full wp-image-7497652" src="https://woocommerce.com/wp-content/uploads/2021/02/Creating-new-wholesale-and-tiered-rule.png" alt="" width="980" height="1492" /></p>
<h2>Customize pricing templates:</h2>
<p>You can show quantity based pricing in a table, card or list view. The attractive template enables you to better display your offers and increase conversions. You can customize font size, color and other details of each template.</p>
<p><img class="alignnone size-full wp-image-18734003914214" src="https://woocommerce.com/wp-content/uploads/2021/02/Pricing-Templates.jpg" alt="" width="980" height="1397" /></p>
<h2>Hide price and add to cart button:</h2>
<p>Hide prices and add to cart button of select products and categories for guest users or registered users by their user roles. This additional feature comes in handy where you have set different prices for different user roles and would like to keep the prices hidden for guest users until they are loggedin.</p>
<p><img class="alignnone size-full wp-image-8110403" src="https://woocommerce.com/wp-content/uploads/2021/02/Hide-Price-and-Add-to-cart.jpg" alt="" width="980" height="1260" /></p>
<h3>Apply discounts to standard or special prices</h3>
<p>You can choose to apply a markup and discount on standard or special product prices. This helps you avoid giving double discounts if a product already has a special price.</p>
<p><img class="alignnone size-full wp-image-7497654" src="https://woocommerce.com/wp-content/uploads/2021/02/Standard-and-Special-Prices-Settings.png" alt="" width="980" height="852" /></p>
<h3>Enforce minimum and maximum quantities</h3>
<p>You can choose to enforce the minimum and maximum quantities a customer can order. If you choose not to manage it, the extension allows customers to order outside the pre-defined quantity-based price ranges at the standard product price. You can also customize error messages displayed when a user adds a quantity outside the pre-defined range to their cart.</p>
<p><img class="alignnone size-full wp-image-7497653" src="https://woocommerce.com/wp-content/uploads/2021/02/Enforce-minimum-and-maximum-quantity.png" alt="" width="980" height="599" /></p>
<p> </p>
<p> </p>
<p> </p>
<h2><strong>Use Cases</strong></h2>
<p>To better understand how the wholesale tiered pricing works, see our list of use cases that follow. All these price rules can be active at the same time.</p>
<p>Bulk discounts for all customers based on products and categories</p>
<p>10% discount on category X for 1-20 quantity<br />
15% discount on category X for 21 and above<br />
20% discount on category X for 10 or more</p>
<p>Wholesale user role discounts and markup</p>
<p>Has discount 25% on product category Z for 1-20 quantity<br />
Has discount 35% on product category Z for 21-100 quantity<br />
Has discount 50% on product category Z for 101+ quantity<br />
Has discount 20% for specific products<br />
Has markup of 20% on product category X</p>
<p>VIP user Role discounts and markup</p>
<p>Has markup 10 for all products<br />
Registered customer A<br />
Has discount 20% on product category Z<br />
Has discount 30% on specific products<br />
Has markup 30% on product category X</p>
<div class="woo-sc-box normal"></div>
<h3>FAQs</h3>
<p><strong>Can we choose to display the new price as a special price?</strong></p>
<p>Yes. You can choose to replace the price or keep it visible, and the new price displays as a discounted special price.</p>
<p><strong>Is it compatible with variable products?</strong></p>
<p>Yes, you can set different prices for each variation.</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2</p>

Wholesale Pricing

<p>Encourage customers to purchase more by offering quantity based prices. Show pricing table on product pages. Option to Markup or discount prices for all or specific customers and user roles.</p>

<h2>User Role Pricing Manager for WooCommerce</h2>
<p><strong>User Role Pricing Manager for WooCommerce</strong> gives store owners complete control over pricing based on user roles. Whether you’re selling to wholesale customers, members, staff, or guest users, you can set unique prices per product or per variation with ease. Both simple and variable products are fully supported, ensuring flexibility for any store setup.</p>
<p>The plugin comes with powerful tools to save time and reduce manual work. Quickly update prices across multiple products using the bulk editor, import or export role-based pricing data, and apply percentage-based discounts. You can also hide prices or the “Add to Cart” button when no price is set, improving the shopping experience and preventing confusion for customers.</p>
<p>With smart shortcodes and custom notifications, you can display role-specific prices anywhere on your store and provide personalized messages for different customer groups. <strong>User Role Pricing Manager</strong> simplifies pricing management, improves conversions, and offers a professional, flexible solution for WooCommerce stores of any size.</p>
<h2>Key Benefits of User Role Pricing Manager for WooCommerce</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Flexible Role-Based Pricing</strong> – Offer unique prices for wholesale, members, staff, or guest users to target the right customers.</li>
<li><strong>Per-Product & Variation Control</strong> – Set prices individually for each product or variation, ensuring accurate pricing everywhere.</li>
<li><strong>Save Time & Reduce Errors</strong> – Use the bulk editor and import/export tools to manage large product catalogs efficiently.</li>
<li><strong>Customizable Price Visibility</strong> – Hide prices or the “Add to Cart” button when no price is set to improve shopping experience.</li>
<li><strong>Automated Discounts</strong> – Apply percentage-based discounts for specific user roles without manual calculation.</li>
<li><strong>Enhanced Customer Experience</strong> – Display personalized pricing and messages using shortcodes and notifications for different user roles.</li>
</ul>
<h2>Features</h2>
<h3>User Role-Based Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Set unique prices for different user roles like <strong>wholesale, members, staff, or guests</strong>, giving you full control over pricing.</li>
</ul>
<h3>Product & Variation Pricing Control</h3>
<ul class="wccom-tick-list-primary">
<li>Configure prices per <strong>product and variation</strong>, ensuring accurate pricing for simple and variable products alike.</li>
</ul>
<h3>Custom Price Visibility</h3>
<ul class="wccom-tick-list-primary">
<li>Hide <strong>prices or the “Add to Cart” button</strong> when no price is set, improving customer experience and store flexibility.</li>
</ul>
<h3>Advanced Bulk Pricing Editor</h3>
<ul class="wccom-tick-list-primary">
<li>Quickly <strong>add, update, or remove prices</strong> across multiple products using the bulk editor for faster management.</li>
</ul>
<h3>Import & Export Role Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Seamlessly <strong>import or export role-based pricing data</strong> to streamline updates, migrations, or store setup.</li>
</ul>
<h3>Percentage-Based Discounts</h3>
<ul class="wccom-tick-list-primary">
<li>Apply <strong>percentage-based pricing adjustments</strong> for specific user roles to automate discounts.</li>
</ul>
<h3>Custom Notification Messages</h3>
<ul class="wccom-tick-list-primary">
<li>Display <strong>personalized messages</strong> to customers based on their role and pricing setup.</li>
</ul>
<h3>Shortcodes for Pricing Display</h3>
<ul class="wccom-tick-list-primary">
<li>Use <strong>shortcodes</strong> to display role-based pricing or full pricing anywhere on your store for better visibility.</li>
</ul>
<h2>How User Role Pricing Manager Works</h2>
<p>User Role Pricing Manager seamlessly integrates with WooCommerce, allowing you to set and manage prices directly from the product edit screen. Once activated, simply choose a user role and assign custom prices for each product or variation.</p>
<p>For larger catalogs, use the powerful bulk editor to add or update prices in seconds, or import/export role-based pricing data in one click. The plugin automatically displays the correct price to each customer based on their role, and hides prices or Add to Cart buttons when no pricing is set.</p>
<p>With flexible options, percentage-based discounts, and shortcode support, you can fully control how pricing appears across your store. <strong>The result is</strong> a smarter, more personalized shopping experience for every user role.</p>
<h3>Display Prices on Shop, Category, Archive, and Product Pages</h3>
<p>You can display user role prices in a table format using the shortcode below, which works for both simple and variable products:</p>
<pre><code>[mrbp_prices_per_role product_id="74"]</code></pre>
<p>If you prefer a single-line display instead of a table, the plugin will automatically show prices based on your backend settings, where you can easily manage and customize display strings.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/shop.png" alt="User Role Prices on Shop Page" /></p>
<h3>Simple Product Page User Role Pricing</h3>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/product-page-simple.png" alt="Simple Product Role Pricing Backend" /></p>
<h3>Variable Product User Role Pricing</h3>
<p>Each variation of a variable product has the same pricing wizard as the main product. Set <strong>Regular</strong> and <strong>Sale</strong> prices for every user role per variation. Enable the switch to activate role-based pricing for the variation, optionally apply percentage-based pricing, and save changes. Prices will automatically reflect on the frontend for the respective user roles.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/varaible-product-page-backend.png" alt="Variable Product Role Pricing Backend" /></p>
<h3>Manage Prices with Bulk Editor and Import/Export</h3>
<p>The plugin includes a powerful <strong>Bulk Editor</strong> to quickly add, update, or remove prices for multiple products at once. You can also <strong>import or export role-based pricing data</strong> using a CSV file, making it easy to migrate data, perform bulk updates, or back up your pricing information.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/Bulk-Editor.png" alt="User Role Pricing Bulk Editor" /></p>
<h3>Plugin Settings Options</h3>
<p>The plugin provides flexible settings to control its behavior across your store:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Enable Plugin:</strong> Turn the plugin on or off globally.</li>
<li><strong>Enable Item-Wise Setting:</strong> Show role-based pricing fields on individual product pages.</li>
<li><strong>Exclude User Roles:</strong> Choose roles you don’t want to display in the product backend.</li>
<li><strong>Display Notifications:</strong> Enable or disable notifications when role-based prices are applied.</li>
<li><strong>Product Page Notification Message:</strong> Set custom messages to display for each user role.</li>
</ul>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/settings_0012d3.png" alt="User Role Pricing Settings Options" /></p>

User Role Pricing Manager

<p>Set custom WooCommerce prices for different user roles, manage per-product and per-variation pricing, apply discounts, and hide prices or Add to Cart when needed. Easily update pricing with bulk editor, import/export data, and shortcodes, giving you full control and a professional, flexible WooCommerce pricing solution.</p>

Wholesale Pricing vs User Role Pricing Manager