<h2 style="text-align: center">Set up Role Based & Wholesale Tiered Pricing</h2>
<p>WooCommerce Wholesale Pricing extension enables you to adjust product pricing based on quantity and user roles. You can set different quantity-based discounts for customers and user roles. Markup and discount prices in fixed or percentage amounts, or you can set a fixed price for different quantity ranges.</p>
<p>Enforce the minimum and maximum ordered quantity, or choose to keep it open, and the extension applies the standard price if a customer orders outside the pre-defined quantity range. For example, if you set a discounted price for wholesale customers, and you’ve set a minimum 50-quantity range, with the enforce feature, you can either force the wholesale customer to order 50+ or order below 50 and apply the standard price.</p>
<p>Wholesale Tiered Pricing is a complete B2B wholesale and tiered-pricing solution that allows you to configure quantity-based pricing and, at the same time, enables you to set up different prices for different customers and user roles.</p>
<h2><strong>Features of WooCommerce Wholesale Prices</strong></h2>
<ul>
<li>Add quantity based product prices</li>
<li>Apply quantity based prices to all or specific customers and user roles only</li>
<li>5 Price adjustment types
<ul>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Fixed-price</li>
</ul>
</li>
<li>Add price adjustment from product level</li>
<li>Ability to import export prices using a CSV file</li>
<li>Global pricing rules to apply on specific products, categories and user roles</li>
<li>Apply price discounts on standard or special price</li>
<li>Option to enforce minimum and maximum quantity</li>
<li>Display wholesale pricing table, card or list view</li>
<li>Customize color and font size and other details of each template</li>
<li>Option to hide price and add to cart for guest or registered users by their roles</li>
<li>Hide for selected products and categories</li>
<li>Replace price with custom text and add to cart with custom button and link</li>
<li>Compatible with variable product to set price adjustments for each variation</li>
<li>Compatible with backend admin order</li>
<li>Automatically change price with quantity change</li>
<li>Option to disable coupons when wholesale prices are applied</li>
</ul>
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<p> </p>
<h2>Add quantity based pricing</h2>
<p>With WooCommerce Quantity Based Pricing feature offered by extension, you to set up different prices for different quantity ranges. The extension displays the quantity-based pricing table on products to let customers know the discounts they can get by increasing the quantity. You can choose to adjust prices in five ways.</p>
<ul>
<li>Fixed prices</li>
<li>Percentage discounts</li>
<li>Fixed discounts</li>
<li>Percentage markups</li>
<li>Fixed markups</li>
</ul>
<p><img class="alignnone size-full wp-image-7497648" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Tiered-Pricing-Table-Frontend.png" alt="" width="980" height="560" /></p>
<h2>Add role based pricing:</h2>
<p>With WooCommerce Wholesale Prices extension, you can set prices based on user roles. For example, you can set different prices for B2B user roles, Specific VVIP customers, and other general customers.</p>
<p><img class="size-full alignnone" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Wholesale Prices" width="1351" height="1385" /></p>
<h2>Quantity based pricing based User Roles</h2>
<p>This feature makes the WooCommerce Tiered Pricing extension stand out as it gives extra leverage to merchants who wish to configure tiered pricing based on specific user roles and customers. They can choose to add similar or different prices for each user role. Forexample, B2B user roles will get 10% discount if purchases 1-10 quantities and 20% if the purchases from 11-50 and 30% if purchases more than 51 quantity of a specific product.</p>
<p><img class="alignnone size-full wp-image-7497662" src="https://woocommerce.com/wp-content/uploads/2021/02/Role-based-tiered-pricing.png" alt="Role based tiered pricing" width="980" height="581" /></p>
<h2>Import prices using CSV file:</h2>
<p>You can import wholesale prices using a CSV file enabling you to update your product prices in bulk.</p>
<p><img class="alignnone size-full wp-image-18734003914195" src="https://woocommerce.com/wp-content/uploads/2021/02/Import-Export-Wholesale-Prices.jpg" alt="" width="980" height="738" /></p>
<h2>Add wholesale prices from product level:</h2>
<p>You can add prices adjustments from product level to setup different wholesale prices for different products.</p>
<p><img class="alignnone size-full wp-image-18734003115871" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Wholesale-prices-product-level.png" alt="" width="980" height="455" /></p>
<h2>Add wholesale prices using rules:</h2>
<p>Instead of just offering the price settings on a product level, the extension comes with a rule-based management feature for merchants who wants to update prices in bulk for specific products and categories. You can create multiple rules to set different prices for products, categories, user roles, and customers.</p>
<p><img class="alignnone size-full wp-image-7497651" src="https://woocommerce.com/wp-content/uploads/2021/02/All-Rules-tiered-and-wholesale-pricing.png" alt="" width="980" height="605" /></p>
<p><strong>While creating a rule, you can:</strong></p>
<ul>
<li>Set a unique rule title for future reference</li>
<li>Add priority</li>
<li>Add specific products and categories</li>
<li>Add customer-specific pricing</li>
<li>Add role-specific pricing</li>
</ul>
<p><img class="alignnone size-full wp-image-7497652" src="https://woocommerce.com/wp-content/uploads/2021/02/Creating-new-wholesale-and-tiered-rule.png" alt="" width="980" height="1492" /></p>
<h2>Customize pricing templates:</h2>
<p>You can show quantity based pricing in a table, card or list view. The attractive template enables you to better display your offers and increase conversions. You can customize font size, color and other details of each template.</p>
<p><img class="alignnone size-full wp-image-18734003914214" src="https://woocommerce.com/wp-content/uploads/2021/02/Pricing-Templates.jpg" alt="" width="980" height="1397" /></p>
<h2>Hide price and add to cart button:</h2>
<p>Hide prices and add to cart button of select products and categories for guest users or registered users by their user roles. This additional feature comes in handy where you have set different prices for different user roles and would like to keep the prices hidden for guest users until they are loggedin.</p>
<p><img class="alignnone size-full wp-image-8110403" src="https://woocommerce.com/wp-content/uploads/2021/02/Hide-Price-and-Add-to-cart.jpg" alt="" width="980" height="1260" /></p>
<h3>Apply discounts to standard or special prices</h3>
<p>You can choose to apply a markup and discount on standard or special product prices. This helps you avoid giving double discounts if a product already has a special price.</p>
<p><img class="alignnone size-full wp-image-7497654" src="https://woocommerce.com/wp-content/uploads/2021/02/Standard-and-Special-Prices-Settings.png" alt="" width="980" height="852" /></p>
<h3>Enforce minimum and maximum quantities</h3>
<p>You can choose to enforce the minimum and maximum quantities a customer can order. If you choose not to manage it, the extension allows customers to order outside the pre-defined quantity-based price ranges at the standard product price. You can also customize error messages displayed when a user adds a quantity outside the pre-defined range to their cart.</p>
<p><img class="alignnone size-full wp-image-7497653" src="https://woocommerce.com/wp-content/uploads/2021/02/Enforce-minimum-and-maximum-quantity.png" alt="" width="980" height="599" /></p>
<p> </p>
<p> </p>
<p> </p>
<h2><strong>Use Cases</strong></h2>
<p>To better understand how the wholesale tiered pricing works, see our list of use cases that follow. All these price rules can be active at the same time.</p>
<p>Bulk discounts for all customers based on products and categories</p>
<p>10% discount on category X for 1-20 quantity<br />
15% discount on category X for 21 and above<br />
20% discount on category X for 10 or more</p>
<p>Wholesale user role discounts and markup</p>
<p>Has discount 25% on product category Z for 1-20 quantity<br />
Has discount 35% on product category Z for 21-100 quantity<br />
Has discount 50% on product category Z for 101+ quantity<br />
Has discount 20% for specific products<br />
Has markup of 20% on product category X</p>
<p>VIP user Role discounts and markup</p>
<p>Has markup 10 for all products<br />
Registered customer A<br />
Has discount 20% on product category Z<br />
Has discount 30% on specific products<br />
Has markup 30% on product category X</p>
<div class="woo-sc-box normal"></div>
<h3>FAQs</h3>
<p><strong>Can we choose to display the new price as a special price?</strong></p>
<p>Yes. You can choose to replace the price or keep it visible, and the new price displays as a discounted special price.</p>
<p><strong>Is it compatible with variable products?</strong></p>
<p>Yes, you can set different prices for each variation.</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.2</p>

Wholesale Pricing

<p>Encourage customers to purchase more by offering quantity based prices. Show pricing table on product pages. Option to Markup or discount prices for all or specific customers and user roles.</p>

<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td></td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td></td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td></td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td></td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td></td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td></td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td></td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

Wholesale Pricing vs User Roles Based Price