<h2>Display dynamic content across your store based on flexible rules and conditions.</h2>
<p>Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.</p>
<p>Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.</p>
<p><img class="alignnone size-medium wp-image-18734006415480" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-main-1.png?w=896" alt="" width="896" height="558" /></p>
<h3>Key Features</h3>
<ul>
<li>Display content on products based on categories, attributes, type, or price range.</li>
<li>Show notices when products are on sale, about to go on sale, low in stock, or out of stock.</li>
<li>Display messages to specific users or user roles.</li>
<li>Show cart messages when certain products or product categories are in the cart.</li>
<li>Promote related products or upsells based on what the customer has already added to the cart.</li>
<li>Display content throughout your store using WooCommerce hook locations or custom placements.</li>
<li>Create content that complements your Dynamic Pricing setup.</li>
</ul>
<p>At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.</p>
<p>Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.</p>
<h2>Common Examples</h2>
<p><strong>Promote category-specific offers</strong><br />
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.</p>
<p><strong>Create urgency for low stock items</strong><br />
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.</p>
<p><strong>Support sale campaigns</strong><br />
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.</p>
<p><strong>Show messages based on cart contents</strong><br />
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.</p>
<p><strong>Target specific customers</strong><br />
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.</p>
<p><strong>Explain pricing incentives</strong><br />
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.</p>
<h2>The Rule Builder</h2>
<p>Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.</p>
<p><strong>Single Product Output Rules</strong> are used to control content shown on individual product pages and product-based locations.</p>
<p><img class="alignleft wp-image-18734006415482 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-rule-choices-1.png?w=250" alt="" width="250" height="957" /></p>
<div style="margin-left:1.5rem">
<ul>
<li><strong>Products</strong>
<ul>
<li><strong>Specific Products</strong> – Show content only on selected products.</li>
<li><strong>Product Types</strong> – Show content on products of a specific type.</li>
<li><strong>Product in Categories</strong> – Show content on products within selected categories.</li>
<li><strong>Products with Attributes</strong> – Show content on products with specific attributes.</li>
<li><strong>Product Price Range</strong> – Show content when a product falls within a selected price range.</li>
</ul>
</li>
<li><strong>Stock</strong>
<ul>
<li><strong>Stock Status</strong> – Show content when products are in stock or out of stock.</li>
<li><strong>Stock Level Range</strong> – Show content when inventory falls within a selected range.</li>
</ul>
</li>
<li><strong>Sales</strong>
<ul>
<li><strong>Sale Start and End Dates</strong> – Show content when a product sale falls within selected dates.</li>
<li><strong>Sale Status</strong> – Show content depending on whether a product is on sale.</li>
</ul>
</li>
</ul>
<p><strong>General Output Rules</strong> can be used to refine product-based conditions or control content shown elsewhere in the store.</p>
<ul>
<li><strong>Membership</strong>
<ul>
<li><strong>Specific Roles</strong> – Show content only to selected user roles.</li>
<li><strong>Specific Users</strong> – Show content only to selected users.</li>
</ul>
</li>
<li><strong>Cart</strong>
<ul>
<li><strong>Cart Total</strong> – Show content when the cart total is above or below a selected value.</li>
<li><strong>Cart Products</strong> – Show content when selected products are in the cart at a specific quantity.</li>
<li><strong>Categories of Products in Cart</strong> – Show content when products from selected categories are in the cart.</li>
</ul>
</li>
</ul>
</div>
<h2>A great companion to Dynamic Pricing</h2>
<p>Conditional Content works especially well with <a href="https://woocommerce.com/products/dynamic-pricing/">Dynamic Pricing</a>.</p>
<p>You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.</p>
<p>For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.</p>

Conditional Content

<p>Allows you to display content on your store based on a set of rules that you configure.</p>

<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

Conditional Content vs Datalayer