<h2>Display dynamic content across your store based on flexible rules and conditions.</h2>
<p>Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.</p>
<p>Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.</p>
<p><img class="alignnone size-medium wp-image-18734006415480" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-main-1.png?w=896" alt="" width="896" height="558" /></p>
<h3>Key Features</h3>
<ul>
<li>Display content on products based on categories, attributes, type, or price range.</li>
<li>Show notices when products are on sale, about to go on sale, low in stock, or out of stock.</li>
<li>Display messages to specific users or user roles.</li>
<li>Show cart messages when certain products or product categories are in the cart.</li>
<li>Promote related products or upsells based on what the customer has already added to the cart.</li>
<li>Display content throughout your store using WooCommerce hook locations or custom placements.</li>
<li>Create content that complements your Dynamic Pricing setup.</li>
</ul>
<p>At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.</p>
<p>Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.</p>
<h2>Common Examples</h2>
<p><strong>Promote category-specific offers</strong><br />
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.</p>
<p><strong>Create urgency for low stock items</strong><br />
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.</p>
<p><strong>Support sale campaigns</strong><br />
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.</p>
<p><strong>Show messages based on cart contents</strong><br />
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.</p>
<p><strong>Target specific customers</strong><br />
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.</p>
<p><strong>Explain pricing incentives</strong><br />
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.</p>
<h2>The Rule Builder</h2>
<p>Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.</p>
<p><strong>Single Product Output Rules</strong> are used to control content shown on individual product pages and product-based locations.</p>
<p><img class="alignleft wp-image-18734006415482 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-rule-choices-1.png?w=250" alt="" width="250" height="957" /></p>
<div style="margin-left:1.5rem">
<ul>
<li><strong>Products</strong>
<ul>
<li><strong>Specific Products</strong> – Show content only on selected products.</li>
<li><strong>Product Types</strong> – Show content on products of a specific type.</li>
<li><strong>Product in Categories</strong> – Show content on products within selected categories.</li>
<li><strong>Products with Attributes</strong> – Show content on products with specific attributes.</li>
<li><strong>Product Price Range</strong> – Show content when a product falls within a selected price range.</li>
</ul>
</li>
<li><strong>Stock</strong>
<ul>
<li><strong>Stock Status</strong> – Show content when products are in stock or out of stock.</li>
<li><strong>Stock Level Range</strong> – Show content when inventory falls within a selected range.</li>
</ul>
</li>
<li><strong>Sales</strong>
<ul>
<li><strong>Sale Start and End Dates</strong> – Show content when a product sale falls within selected dates.</li>
<li><strong>Sale Status</strong> – Show content depending on whether a product is on sale.</li>
</ul>
</li>
</ul>
<p><strong>General Output Rules</strong> can be used to refine product-based conditions or control content shown elsewhere in the store.</p>
<ul>
<li><strong>Membership</strong>
<ul>
<li><strong>Specific Roles</strong> – Show content only to selected user roles.</li>
<li><strong>Specific Users</strong> – Show content only to selected users.</li>
</ul>
</li>
<li><strong>Cart</strong>
<ul>
<li><strong>Cart Total</strong> – Show content when the cart total is above or below a selected value.</li>
<li><strong>Cart Products</strong> – Show content when selected products are in the cart at a specific quantity.</li>
<li><strong>Categories of Products in Cart</strong> – Show content when products from selected categories are in the cart.</li>
</ul>
</li>
</ul>
</div>
<h2>A great companion to Dynamic Pricing</h2>
<p>Conditional Content works especially well with <a href="https://woocommerce.com/products/dynamic-pricing/">Dynamic Pricing</a>.</p>
<p>You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.</p>
<p>For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.</p>

Conditional Content

<p>Allows you to display content on your store based on a set of rules that you configure.</p>

<ul class="wccom-tick-list-primary">
<li>Sell <strong>Simple</strong> and <strong>Variable</strong> gift certificates.</li>
<li>Create <strong>expiring</strong> codes.</li>
<li>Let customers choose a custom <strong>delivery date</strong>.</li>
<li>Send to <strong>multiple recipients</strong>.</li>
<li>Search and edit issued gift certificates by code, sender, or recipient.</li>
<li>Log and search transactions store-wide — by code, or by customer.</li>
<li>Generate <strong>issued, used and expired</strong> amount reports.</li>
<li>Import and export gift card codes.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>E-gift cards, done beautifully</h2>
<p>There’s a reason why the most successful online stores are offering <strong>digital gift cards</strong>: E-gift cards increase customer loyalty, drive more revenue, and introduce new customers to your store. Customers love them, too: Giving and receiving digital gift cards is convenient, and paying with them is fast and secure.</p>
<p>Meet <strong>Gift Cards</strong> — the most intuitive, lean way to sell and accept pre-paid, multi-purpose e-gift vouchers on your WooCommerce store. Not offering gift cards yet? Now is the best time to start!</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819559" aria-describedby="caption-attachment-7819559" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819559" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-single-product-1.7b.png" alt="Customers love giving and receiving gift vouchers." width="980" height="1020" /><figcaption id="caption-attachment-7819559" class="wp-caption-text">Customers love giving and receiving gift cards!</figcaption></figure>
</div>
<h3>Delightful at every step</h3>
<p>With <strong>Gift Cards</strong>, placing orders is almost instant: instead of using their credit card, returning customers can pay with funds from gift cards stored in their accounts.</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820189" aria-describedby="caption-attachment-7820189" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820189" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-checkout-gateways-vs-gcs-1.7.png" alt="Probably the fastest, most secure way to pay." width="980" height="1373" /><figcaption id="caption-attachment-7820189" class="wp-caption-text">Probably the fastest, most secure way to pay.</figcaption></figure>
</div>
<p>This extension makes it simple for existing customers to:</p>
<ul class="wccom-tick-list-secondary">
<li>add gift certificates to their account for later use; and</li>
<li>check their total balance.</li>
</ul>
<p>It’s a win-win deal: Your customers enjoy the convenience and security of a digital wallet that’s integrated with your store, while you reap the benefits of increased loyalty and retention. To keep things simple for new customers, the extension preserves the ability to apply gift card codes right before placing an order — just like coupons.</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_5572568" aria-describedby="caption-attachment-5572568" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5572568" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-account.png" alt="From checkout to account management, every feature has been designed to make your customers feel right at home." width="980" height="966" /><figcaption id="caption-attachment-5572568" class="wp-caption-text">From checkout to account management, every feature has been designed to make your customers feel right at home.</figcaption></figure>
</div>
<h3>Suitable for every occasion</h3>
<p>Make it easier for those looking for a convenient, personalized gift to shop from you! Give your most loyal customers another reason to return, and let them introduce new customers to your store.</p>
<p>This extension includes the features that your customers value the most. With <strong>Gift Cards</strong>, they can:</p>
<ul class="wccom-tick-list-secondary">
<li>Choose a delivery date in the future.</li>
<li>Send a personal message to the recipient.</li>
<li>Add multiple recipients.</li>
<li>Choose a gift card variation to suit the occasion.</li>
</ul>
<div class="aligncenter" style="max-width: 600px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820212" aria-describedby="caption-attachment-7820212" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820212" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-email-shaded-1.7.png" alt="Gift vouchers encourage customers to spend more than they might otherwise." width="980" height="1545" /><figcaption id="caption-attachment-7820212" class="wp-caption-text">Did you know that digital gift vouchers encourage customers to spend more than they might otherwise?</figcaption></figure>
</div>
<h3>Just as good under the hood</h3>
<p>The Gift Cards extension comes with management and reporting features that let you keep track of every issued code:</p>
<ul class="wccom-tick-list-secondary">
<li>Search, view and edit gift certificates by sender, or recipient.</li>
<li>Drill down into detailed transaction logs.</li>
<li>Generate balance reports for <strong>issued, purchased, and expired</strong> codes.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_8405530" aria-describedby="caption-attachment-8405530" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-8405530" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-analytics-used.png" alt="Drill down into detailed usage analytics, and generate issued and expired amount reports." width="980" height="479" /><figcaption id="caption-attachment-8405530" class="wp-caption-text">Drill down into detailed usage analytics, and generate issued and expired amount reports.</figcaption></figure>
</div>
<h3>Built by the book</h3>
<p>Pre-paid gift certificates are a form of payment, and shouldn’t be treated like coupons. Start with the extension that gets them right, and your accounting team will thank you!</p>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819587" aria-describedby="caption-attachment-7819587" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819587" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-list-table-1.7.png" alt="Keep track of every issued code." width="980" height="649" /><figcaption id="caption-attachment-7819587" class="wp-caption-text">Keep track of every issued code.</figcaption></figure>
</div>
<p>Want to let customers enter a custom amount on purchase? The extension works flawlessly with <a href="https://woocommerce.com/products/name-your-price/">Name Your Price</a> — the most popular, robust WooCommerce extension for letting customers decide what to pay.</p>
<div class="woo-sc-box normal">The extension has been designed and optimized for selling <a href="https://woocommerce.com/document/gift-cards/store-owners-guide/#understanding-gift-cards">pre-paid, multi-purpose gift card codes</a> that customers can <strong>digitally</strong> redeem at your store. Looking for a way to sell <strong>physical</strong> vouchers for <strong>in-store redemption</strong>? Have a look at <a href="https://woocommerce.com/products/pdf-product-vouchers/" target="_blank" rel="noopener noreferrer">PDF Product Vouchers</a>.</div>

Gift Cards

<p>Offer prepaid digital gift cards that customers can redeem online.</p>

Conditional Content vs Gift Cards