<h2>Display dynamic content across your store based on flexible rules and conditions.</h2>
Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.
Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.
<img class="alignnone size-medium wp-image-18734006415480" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-main-1.png?w=896" alt="" width="896" height="558" />
<h3>Key Features</h3>
<ul>
<li>Display content on products based on categories, attributes, type, or price range.</li>
<li>Show notices when products are on sale, about to go on sale, low in stock, or out of stock.</li>
<li>Display messages to specific users or user roles.</li>
<li>Show cart messages when certain products or product categories are in the cart.</li>
<li>Promote related products or upsells based on what the customer has already added to the cart.</li>
<li>Display content throughout your store using WooCommerce hook locations or custom placements.</li>
<li>Create content that complements your Dynamic Pricing setup.</li>
</ul>
At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.
Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.
<h2>Common Examples</h2>
Promote category-specific offers 
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.
Create urgency for low stock items 
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.
Support sale campaigns 
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.
Show messages based on cart contents 
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.
Target specific customers 
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.
Explain pricing incentives 
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.
<h2>The Rule Builder</h2>
Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.
Single Product Output Rules are used to control content shown on individual product pages and product-based locations.
<img class="alignleft wp-image-18734006415482 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-rule-choices-1.png?w=250" alt="" width="250" height="957" />
<div style="margin-left:1.5rem">
<ul>
<li>Products
<ul>
<li>Specific Products – Show content only on selected products.</li>
<li>Product Types – Show content on products of a specific type.</li>
<li>Product in Categories – Show content on products within selected categories.</li>
<li>Products with Attributes – Show content on products with specific attributes.</li>
<li>Product Price Range – Show content when a product falls within a selected price range.</li>
</ul>
</li>
<li>Stock
<ul>
<li>Stock Status – Show content when products are in stock or out of stock.</li>
<li>Stock Level Range – Show content when inventory falls within a selected range.</li>
</ul>
</li>
<li>Sales
<ul>
<li>Sale Start and End Dates – Show content when a product sale falls within selected dates.</li>
<li>Sale Status – Show content depending on whether a product is on sale.</li>
</ul>
</li>
</ul>
General Output Rules can be used to refine product-based conditions or control content shown elsewhere in the store.
<ul>
<li>Membership
<ul>
<li>Specific Roles – Show content only to selected user roles.</li>
<li>Specific Users – Show content only to selected users.</li>
</ul>
</li>
<li>Cart
<ul>
<li>Cart Total – Show content when the cart total is above or below a selected value.</li>
<li>Cart Products – Show content when selected products are in the cart at a specific quantity.</li>
<li>Categories of Products in Cart – Show content when products from selected categories are in the cart.</li>
</ul>
</li>
</ul>
</div>
<h2>A great companion to Dynamic Pricing</h2>
Conditional Content works especially well with <a href="https://woocommerce.com/products/dynamic-pricing/">Dynamic Pricing</a>.
You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.
For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.

Conditional Content

Allows you to display content on your store based on a set of rules that you configure.

<div class="woo-sc-box normal" style="margin-top: 0">
<h3>Grow your business with $500 USD in Google Ads credit</h3>
To help you get started running campaigns, you can get $500 USD in ad credit when you spend your first $500 on Google Ads within 60 days.
<a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener">Terms and conditions apply</a>.
</div>
<h2>Sync your WooCommerce product feed to Google Merchant Center</h2>
Seamlessly integrate your WooCommerce store with Google and set yourself up for success.
<ul class="wccom-tick-list-secondary">
<li>Sync your WooCommerce product feed to Google Merchant Center. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.</li>
<li>Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.</li>
<li>Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.</li>
</ul>
 
<h2>Find the right audiences and sell to high-intent customers with Google Ads</h2>
Now your WooCommerce store is discoverable on Google — and you’re ready to launch a Google Ads campaign!
<ul class="wccom-tick-list-secondary">
<li>Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more — all aligned with your budget and specific goals.</li>
<li>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover — from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and in the WooCommerce Mobile App.</li>
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</ul>
<img class="alignnone size-medium wp-image-18734004008690" src="https://woocommerce.com/wp-content/uploads/2021/06/Woo_Landing_Page_PMaxBanner2.png?w=896" alt="" width="896" height="325" />
<img class="alignnone size-medium wp-image-18734005627606" src="https://woocommerce.com/wp-content/uploads/2021/06/D2.png?w=896" alt="Section Banner with copy "Strengthen your campaigns with measurement and insights"" width="896" height="329" />
<h2>Get custom insights and improve your conversions using Google tag</h2>
Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.
<ul class="wccom-tick-list-secondary">
<li>Adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
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</ul>
<hr />
 
<a href="https://woocommerce.com/posts/domma-growth-with-woocommerce-google/"><img class="alignnone wp-image-18734005635357 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_A_16_9-1.png?w=896" alt="" width="896" height="231" /></a>
<a href="https://woocommerce.com/posts/root-science-google-ads-success-story/"><img class="alignnone size-medium wp-image-18734005635375" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_B_16_9.png?w=896" alt="" width="896" height="203" /></a>
<hr />
<ol>
<li>Ad credit amounts vary by country and region. To learn more, please review the <a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener">full terms and conditions</a>.</li>
<li>In the EEA and Switzerland, Merchant Center and Performance Max campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.</li>
<li><a href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank" rel="noopener">Learn more</a> about Performance Max and <a href="https://support.google.com/merchants/answer/160637#countrytable" target="_blank" rel="noopener">view supported countries and currencies</a>.</li>
</ol>

Google for WooCommerce

Promote your products across Google — from Search to YouTube and beyond — so you can reach the right customers to make the most of your peak season.

Conditional Content vs Google for WooCommerce