<h2>Display dynamic content across your store based on flexible rules and conditions.</h2>
Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.
Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.
<img class="alignnone size-medium wp-image-18734006415480" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-main-1.png?w=896" alt="" width="896" height="558" />
<h3>Key Features</h3>
<ul>
<li>Display content on products based on categories, attributes, type, or price range.</li>
<li>Show notices when products are on sale, about to go on sale, low in stock, or out of stock.</li>
<li>Display messages to specific users or user roles.</li>
<li>Show cart messages when certain products or product categories are in the cart.</li>
<li>Promote related products or upsells based on what the customer has already added to the cart.</li>
<li>Display content throughout your store using WooCommerce hook locations or custom placements.</li>
<li>Create content that complements your Dynamic Pricing setup.</li>
</ul>
At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.
Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.
<h2>Common Examples</h2>
Promote category-specific offers 
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.
Create urgency for low stock items 
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.
Support sale campaigns 
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.
Show messages based on cart contents 
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.
Target specific customers 
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.
Explain pricing incentives 
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.
<h2>The Rule Builder</h2>
Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.
Single Product Output Rules are used to control content shown on individual product pages and product-based locations.
<img class="alignleft wp-image-18734006415482 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-rule-choices-1.png?w=250" alt="" width="250" height="957" />
<div style="margin-left:1.5rem">
<ul>
<li>Products
<ul>
<li>Specific Products – Show content only on selected products.</li>
<li>Product Types – Show content on products of a specific type.</li>
<li>Product in Categories – Show content on products within selected categories.</li>
<li>Products with Attributes – Show content on products with specific attributes.</li>
<li>Product Price Range – Show content when a product falls within a selected price range.</li>
</ul>
</li>
<li>Stock
<ul>
<li>Stock Status – Show content when products are in stock or out of stock.</li>
<li>Stock Level Range – Show content when inventory falls within a selected range.</li>
</ul>
</li>
<li>Sales
<ul>
<li>Sale Start and End Dates – Show content when a product sale falls within selected dates.</li>
<li>Sale Status – Show content depending on whether a product is on sale.</li>
</ul>
</li>
</ul>
General Output Rules can be used to refine product-based conditions or control content shown elsewhere in the store.
<ul>
<li>Membership
<ul>
<li>Specific Roles – Show content only to selected user roles.</li>
<li>Specific Users – Show content only to selected users.</li>
</ul>
</li>
<li>Cart
<ul>
<li>Cart Total – Show content when the cart total is above or below a selected value.</li>
<li>Cart Products – Show content when selected products are in the cart at a specific quantity.</li>
<li>Categories of Products in Cart – Show content when products from selected categories are in the cart.</li>
</ul>
</li>
</ul>
</div>
<h2>A great companion to Dynamic Pricing</h2>
Conditional Content works especially well with <a href="https://woocommerce.com/products/dynamic-pricing/">Dynamic Pricing</a>.
You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.
For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.

Conditional Content

Allows you to display content on your store based on a set of rules that you configure.

<h3>Track Once Send Everywhere</h3>
This extension pushes complete ecommerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.
Make your data flow diagnostics and troubleshooting easier.
<figure id="attachment_18734003719534" aria-describedby="caption-attachment-18734003719534" style="width: 390px" class="wp-caption aligncenter"><img class="wp-image-18734003719534" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-flow-bad.jpg" alt="" width="390" height="195" /><figcaption id="caption-attachment-18734003719534" class="wp-caption-text">Tracking with multiple tools using separate extensions can make dataflow complex and difficult to troubleshoot.</figcaption></figure>
<figure id="attachment_18734003719399" aria-describedby="caption-attachment-18734003719399" style="width: 388px" class="wp-caption aligncenter"><img class="wp-image-18734003719399" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-flow.jpg" alt="" width="388" height="194" /><figcaption id="caption-attachment-18734003719399" class="wp-caption-text">Introducing GTM solution streamlines the dataflow making it more reliable and easier to debug.</figcaption></figure>
 
With a single extension you can fuel data for multiple platforms offering solutions for:
<ul>
<li>reporting & analytics</li>
<li>advertising</li>
<li>personalisation</li>
</ul>
<h3>Packaged GTM Presets</h3>
GTM setup can be time-consuming – this extension comes with packaged presets post popular tools and platforms in the market. that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.
<img class="alignnone wp-image-18734003793868 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-presets@2x.jpg?w=896" alt="" width="896" height="689" />
 
<h3>Full Events Coverage & Compatibility</h3>
This extension focus on best possible eCommerce coverage for WooCommerce, ensuring top compatibility with most popular WooCommerce Themes and Extensions. Including Quick-view, Multi-lingual and Wish-lists plugins. It offers complete coverage of sales funnel giving precise insights with following events:
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
See all detail in <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/#section-15">documentation</a>.
 
Exhaustive list of events with high quality of data allows you to fully leverage connected tools with precise reporting and conversion tracking.
<img class="wp-image-18734003719363 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-purchase-journey.png" alt="" width="2044" height="1298" />
No matter what’s the destination tool:
<img class="aligncenter wp-image-18734003719444 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-facebook.jpg" alt="" width="971" height="562" />
<h3></h3>
<h3>Consent Mode v2</h3>
Another reason why using Google Tag Manager helps you keep your eCommerce tracking standardise is native compatibility with Google Consent Mode v2 that become a requirement when processing data of users coming from certain regions.
<img class="aligncenter wp-image-18734003719453 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-consent-mode.png" alt="" width="864" height="594" />
<h3></h3>
 
 
 
<h3>Full Control in Tag Manager</h3>
Google Tag Manager serves as a configurable orchestrator of all events and tagging services. With this extension you can leverage all GTM functionalities to tailor your tracking setup my adding more precise Triggers, Additional tags and Variables.
<img class="aligncenter wp-image-18734003719345 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-full-control.jpg" alt="" width="1083" height="720" />
 
See <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/">our documentation</a> for the details.
 
<h3>Benefits</h3>
<ol>
<li>A single plugin to install that tracks all relevant eCommerce events</li>
<li>Virtually any analytical, advertising and optimization tool can be integrated via GTM in order to improve WooCommerce sales</li>
<li>Build full end-to-end integration with selected tools (Google Analytics GA4, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets</li>
<li>Supports legally required user consent before sending out any data out (requires manual setup)</li>
<li>Ensures data consistency – data won’t be sent twice thanks to streamlined integration</li>
</ol>

Tag Pilot PRO GTM Integration

Improve data quality and unify events tracking across channels with this premium Google Tag Manager integration.

Conditional Content vs Tag Pilot PRO GTM Integration