<h2>Display dynamic content across your store based on flexible rules and conditions.</h2>
Conditional Content gives you a simple way to show targeted messages, promotions, reminders, notices, and other content throughout your WooCommerce store based on what is happening with a product, the cart, or the current customer.
Use it to create a more dynamic shopping experience by displaying the right content at the right time. You can show messages when a product belongs to a certain category, falls within a specific price range, is low in stock, is currently on sale, has related items in the cart, or when a customer matches a specific user role or account.
<img class="alignnone size-medium wp-image-18734006415480" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-main-1.png?w=896" alt="" width="896" height="558" />
<h3>Key Features</h3>
<ul>
<li>Display content on products based on categories, attributes, type, or price range.</li>
<li>Show notices when products are on sale, about to go on sale, low in stock, or out of stock.</li>
<li>Display messages to specific users or user roles.</li>
<li>Show cart messages when certain products or product categories are in the cart.</li>
<li>Promote related products or upsells based on what the customer has already added to the cart.</li>
<li>Display content throughout your store using WooCommerce hook locations or custom placements.</li>
<li>Create content that complements your Dynamic Pricing setup.</li>
</ul>
At the heart of the extension is a flexible rule builder that allows you to define exactly where and when your content should appear. You can create simple content rules in just a few clicks, or combine multiple conditions together for more advanced scenarios.
Conditional Content also includes a wide range of output locations. Common WooCommerce display hooks are available directly in the interface so you can place content without needing to look up hook names manually. For more advanced use cases, you can also enter your own hook or output the content directly in your theme with a template tag.
<h2>Common Examples</h2>
Promote category-specific offers 
Display a message on all products in a specific category, such as highlighting a seasonal promotion, shipping notice, or buying guide.
Create urgency for low stock items 
Show a message when inventory reaches a certain threshold to encourage customers to act before the item sells out.
Support sale campaigns 
Display sale notices on products that are on sale now, about to go on sale, or only on sale during a defined date range.
Show messages based on cart contents 
Display reminders, promotions, or cross-sell messaging when specific products or categories have been added to the cart.
Target specific customers 
Show special content only to logged-in users, specific users, or selected user roles such as wholesale customers, members, or VIP accounts.
Explain pricing incentives 
Use Conditional Content alongside Dynamic Pricing to display pricing tables, discount explanations, or quantity break messaging exactly where customers need to see it.
<h2>The Rule Builder</h2>
Conditional Content includes a broad selection of rules that can be combined to create powerful, targeted displays throughout your store.
Single Product Output Rules are used to control content shown on individual product pages and product-based locations.
<img class="alignleft wp-image-18734006415482 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/10/conditional-content-rule-choices-1.png?w=250" alt="" width="250" height="957" />
<div style="margin-left:1.5rem">
<ul>
<li>Products
<ul>
<li>Specific Products – Show content only on selected products.</li>
<li>Product Types – Show content on products of a specific type.</li>
<li>Product in Categories – Show content on products within selected categories.</li>
<li>Products with Attributes – Show content on products with specific attributes.</li>
<li>Product Price Range – Show content when a product falls within a selected price range.</li>
</ul>
</li>
<li>Stock
<ul>
<li>Stock Status – Show content when products are in stock or out of stock.</li>
<li>Stock Level Range – Show content when inventory falls within a selected range.</li>
</ul>
</li>
<li>Sales
<ul>
<li>Sale Start and End Dates – Show content when a product sale falls within selected dates.</li>
<li>Sale Status – Show content depending on whether a product is on sale.</li>
</ul>
</li>
</ul>
General Output Rules can be used to refine product-based conditions or control content shown elsewhere in the store.
<ul>
<li>Membership
<ul>
<li>Specific Roles – Show content only to selected user roles.</li>
<li>Specific Users – Show content only to selected users.</li>
</ul>
</li>
<li>Cart
<ul>
<li>Cart Total – Show content when the cart total is above or below a selected value.</li>
<li>Cart Products – Show content when selected products are in the cart at a specific quantity.</li>
<li>Categories of Products in Cart – Show content when products from selected categories are in the cart.</li>
</ul>
</li>
</ul>
</div>
<h2>A great companion to Dynamic Pricing</h2>
Conditional Content works especially well with <a href="https://woocommerce.com/products/dynamic-pricing/">Dynamic Pricing</a>.
You can create content that mirrors your pricing rules and place it directly on the product page, in the cart, or elsewhere in the customer journey. This makes it easier to explain quantity discounts, special offers, or purchase incentives before the customer checks out.
For stores using advanced pricing strategies, Conditional Content helps make those offers easier to understand and more visible to shoppers.

Conditional Content

Allows you to display content on your store based on a set of rules that you configure.

<h2 style="color: #f5247d">Display targeted, high‑impact messages to new and returning visitors</h2>
WooCommerce Splash Popup lets you put the right message in front of the right shopper at the right time—without sending them to another page. Use any WordPress page as the popup content, target by visitor type (logged out, logged in, or customers), and throttle how often it appears so you inform without annoying. Great for promos, newsletter signups, shipping notices, or must‑see announcements.
<figure id="attachment_187464" aria-describedby="caption-attachment-187464" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.24.05.png"><img class="size-medium wp-image-187464" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.24.05-620x525.png" alt="Screen Shot 2013-04-30 at 12.24.05" width="620" height="525" /></a><figcaption id="caption-attachment-187464" class="wp-caption-text">Show users current offers as soon as they land on your site</figcaption></figure>
<section>
<h2 style="color: #f5247d">Target the right visitor with the right message</h2>
Use your existing WordPress pages as popup content and tailor what each visitor sees. 
Personalizing messages by audience makes promotions more relevant, reduces friction, and lifts key actions like signups and add to cart. 
You get clearer communication without sending shoppers to another page.
<ul>
<li>Logged out visitors: Welcome first‑timers with a clear value prop, a simple site intro, or a newsletter offer. 
Great for growing your list and guiding new shoppers to best sellers.</li>
<li>Logged in users: Share new arrivals, saved items, or account benefits. 
Nudge known visitors toward the next step instead of repeating generic promos.</li>
<li>Logged in customers: Reward loyalty with exclusive discounts, reorder prompts, or member‑only content. 
Encourage repeat purchases and higher lifetime value.</li>
</ul>
Because the popup pulls from WordPress pages, you can reuse layouts, forms, and shortcodes you already maintain. 
The result is faster setup, consistent branding, and higher engagement from messages that match each visitor’s intent.
</section>
<h2 style="color: #f5247d">Popular use cases for stores like yours</h2>
<ul>
<li>Highlight special offers: Announce flash sales, seasonal discounts, or free shipping promos the moment visitors land.</li>
<li>Grow your email list: Prompt first-time visitors to subscribe to your newsletter with a clear incentive like a coupon or exclusive content.</li>
<li>Promote new arrivals: Draw attention to fresh products or collections so they don’t get lost in a large catalog.</li>
<li>Share important updates: Inform customers about shipping delays, policy changes, or store hours right at entry.</li>
<li>Encourage account creation: Invite guests to sign up for an account to access perks like order tracking, rewards, or faster checkout.</li>
<li>Reward loyal customers: Show personalized thank-you messages or exclusive offers to returning buyers.</li>
<li>Drive urgency: Use limited-time countdowns to create FOMO and boost conversions on time-sensitive deals.</li>
<li>Promote events: Announce webinars, product launches, or in-store events that matter to your audience.</li>
</ul>
<div style="gap: 20px;flex-wrap: wrap;align-items: flex-start">
<div style="flex: 1;min-width: 300px">
<figure id="attachment_187469" aria-describedby="caption-attachment-187469" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-187469" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.49.42-620x384.png" alt="Or prompt visitors to sign up to your newsletter" width="620" height="384" /><figcaption id="caption-attachment-187469" class="wp-caption-text">
Or prompt visitors to sign up to your newsletter</figcaption></figure>
</div>
<div style="flex: 1;min-width: 300px">
<figure id="attachment_187465" aria-describedby="caption-attachment-187465" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-187465" src="https://woocommerce.com/wp-content/uploads/2013/04/Screen-Shot-2013-04-30-at-12.43.11-620x211.png" alt="The Splash Popup options" width="620" height="211" /><figcaption id="caption-attachment-187465" class="wp-caption-text">
The Splash Popup options</figcaption></figure>
</div>
</div>
When a visitor closes the popup, it won’t keep nagging them every time they come back. Instead, you can set how long to wait before showing it again. Whether that’s a few days, a couple of weeks, or longer. By default it’s 30 days, which strikes a balance between staying visible and avoiding annoyance. This way your messages feel timely and helpful, not pushy, and visitors stay focused on shopping instead of repeatedly dismissing the same popup.
Made by 
<a href="https://woocommerce.com/vendor/kestrel/" target="_blank" rel="noopener"> 
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=0907853d562ff47bb52e13c82917dd290b80f12e" alt="Kestrel logo" width="200" height="45" /> 
</a>

Splash Popup

Alert people to latest offers, prompt them to sign up to newsletters or just deliver some important content to your visitors via popup.

Conditional Content vs Splash Popup