<h2 style="color: #f5247d"><b>WooCommerce + Drip</b></h2>
<p>Drip Integration for WooCommerce connects your WooCommerce store to your <a href="https://getdrip.com/">Drip Email Marketing</a> account. It allows customers to subscribe to receive emails, and tracks conversions, sales and lifetime value for those who do.</p>
<p>When a sale is made in your store, Drip Integration for WooCommerce does <a href="https://woocommerce.com/document/woocommerce-drip/#section-3">a few different things</a>:</p>
<ul>
<li><strong>Goal Conversion:</strong> A conversion goal will (optionally) be achieved in your Drip account.</li>
<li><strong>Event Recorded:</strong> An event for the sale will be recorded in the subscriber’s history.</li>
<li><strong>Lifetime Value:</strong> The lifetime value of the subscriber will be updated, so you can see how much value these customers have been, not just in one order but all of the orders they’ve made.</li>
<li><strong>Subscriber Name:</strong> The name custom field will be updated with the subscriber’s name used during checkout.</li>
<li><strong>Subscriber Tag:</strong> The subscriber will be given a tag of Customer, so you can easily see which subscribers are actually customers.</li>
<li><strong>Purchased Products:</strong> The products purchased by a user are recorded too, so you can target broadcasts and campaigns at certain product owners. You could even <strong>sell</strong> Drip campaigns using this method!</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/01/all-events.png"><img class="aligncenter wp-image-609089 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/all-events-620x449.png" alt="all-events" width="620" height="449" /></a></p>
<h2>Subscribe Checkbox</h2>
<p>Drip Integration for WooCommerce also comes with an optional ‘Subscribe to Campaign’ checkbox that can be turned on and added to the checkout and account registration forms. You can choose the campaign for it to sign users up to and even customise the text it uses next to the checkbox.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip.png"><img class="aligncenter wp-image-609090 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip-620x228.png" alt="woocommerce-drip" width="620" height="228" /></a></p>
<h3>Key Features</h3>
<ul>
<li>Tracks Conversions</li>
<li>Tracks Lifetime Value</li>
<li>Tracks Purchased Products</li>
<li>Tags Subscribers</li>
<li>Subscribe Checkbox (checkout & register)</li>
<li>Extremely Easy to Use</li>
<li>Extensible & Dev-Friendly</li>
<li>Translation-ready</li>
</ul>
<p>For a closer look at Drip Integration for WooCommerce, check out the <a href="https://woocommerce.com/document/woocommerce-drip/">available documentation</a> or feel free to open a support request with your pre-sales questions.</p>
<p>Made and supported by the team at:<br />
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=6b3d2268dcdd0c229789f6d1cc99d7469107de49" alt="Kestrel logo" width="200" height="45" /></p>

Drip Integration

<p>Connect WooCommerce to Drip to auto‑track conversions, lifetime value, and purchased products. Tag customers, segment by behavior, and trigger campaigns from checkout to repeat purchase.</p>

<div class="woo-sc-box normal  info ">
<p>Note: <strong>AutomateWoo Birthdays</strong> requires <a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a> to be installed and active on your store.</p>
</div>
<h2><strong>Delight customers and boost organic sales with a birthday email (and coupon!) on their special day.</strong></h2>
<p>Who doesn’t like receiving kind wishes on their birthday? Send birthday emails that increase brand loyalty and build stronger relationships with your customers. And yes, it’s a piece of cake!</p>
<p><img class="size-medium wp-image-4874103 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthdays-example-760x1022.jpg?w=620" alt="" width="620" height="834" /></p>
<h2>Why send birthdays emails?</h2>
<p>Because it’s <em>really</em> good for your business.</p>
<p>Birthday emails are one of the most effective emails you can send. Compared to regular promotional emails, they have a:</p>
<ul>
<li>481% higher transaction rate</li>
<li>342% higher revenue per email</li>
<li>179% higher unique click rates</li>
</ul>
<p>Even the least active of your customers will be pleased to get a personal birthday email wishing them a happy birthday. An eye-catching email and well-worded birthday message can help drive traffic to your site and remind customers about the products you offer.</p>
<h2>Features</h2>
<h3>Include a can’t-resist coupon</h3>
<p>Encourage customers to treat themselves with a special WooCommerce birthday discount, deal, or offer from your store. Since it’s their birthday they’ll feel more inclined to make an unplanned purchase — and a coupon with a genuine offer might be just the nudge they need.</p>
<h3>Customize your birthday emails</h3>
<p>Craft a special WooCommerce birthday email that’s on-brand. Add a fun image or GIF for a lighthearted and celebratory tone. Don’t forget to add your customer’s name to the subject line and message! A simple and genuine message goes a long way.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthdays-workflow-1-760x707.png"><img class="aligncenter wp-image-4874106 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthdays-workflow-1-760x707.png?w=620" alt="" width="620" height="577" /></a></p>
<h3>Get your timing right</h3>
<p>Even the most organized business couldn’t possibly keep track of every customer’s birthday! Fortunately, you don’t have to. With AutomateWoo, you can automatically send WooCommerce birthday emails when certain conditions are met — before, on, or after the customer’s birthday.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthdays-workflow-2-760x449.png"><img class="size-medium wp-image-4874108 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthdays-workflow-2-760x449.png?w=620" alt="" width="620" height="366" /></a></p>
<h3>Ask for birthdays at checkout</h3>
<p>Need to gather birthday information from your customers? All you have to do is ask. Add a birthday field to your checkout and let customers know they’ll get a complimentary treat on their birthday.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthday-checkout-fields-2-760x570.png"><img class="size-medium wp-image-4874110 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-birthday-checkout-fields-2-760x570.png?w=620" alt="" width="620" height="465" /></a></p>
<h3>Supports GDPR</h3>
<p>We’re all about privacy.</p>

AutomateWoo – Birthdays add-on

<p>Delight customers and boost organic sales with a special WooCommerce birthday email (and coupon!) on their special day.</p>

Drip Integration vs AutomateWoo – Birthdays add-on