<h2>Accept credit cards and PayPal directly on your store</h2>
The PayPal Braintree extension lets you accept credit cards and PayPal payments on your WooCommerce store via Braintree. Customers can save their credit card details or link a PayPal account to their WooCommerce user account for fast and simple checkout.
With this gateway, you can securely sell your products online using Hosted Fields, which help you meet security requirements without sacrificing flexibility or an integrated checkout process. Hosted Fields, similar to iFrames, are hosted on PayPal’s servers but fit inside the checkout form elements on your site, providing a secure, seamless means for customers to share their payment information.
PayPal Braintree supports tokenization, letting your customers save their credit cards or connect their PayPal account for faster, easier subsequent checkouts. The gateway also supports <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> to let you sell products with recurring billing and <a href="https://woocommerce.com/products/woocommerce-pre-orders/">WooCommerce Pre-Orders</a>, which supports accepting payments for upcoming products as they ship or up-front.
<h2>Why you should use PayPal Braintree</h2>
<ul>
<li>Process PayPal and/or all major credit card and debit cards including Visa, Mastercard, American Express, Discover, Diners Club, and JCB.</li>
<li>Meets <a href="https://www.pcisecuritystandards.org/documents/Understanding_SAQs_PCI_DSS_v3.pdf" target="_blank" rel="noopener">PCI Compliance SAQ-A</a> standards.</li>
<li>Supports <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> and <a href="https://woocommerce.com/products/woocommerce-pre-orders/">WooCommerce Pre-Orders</a>.</li>
<li>Detect and prevent fraud with Braintree’s <a href="https://articles.braintreepayments.com/guides/fraud-tools/overview" target="_blank" rel="noopener">extensive suite of fraud tools</a>.</li>
<li>Supports Apple Pay.</li>
<li>Customers can securely save credit cards or link PayPal accounts to your site.</li>
<li>Process refunds, void transactions, and capture charges right from WooCommerce.</li>
<li>Route payments in different currencies to different Braintree accounts (requires currency switcher).</li>
<li>Includes express checkout options like Buy Now buttons on product pages and PayPal Connect buttons in the cart.</li>
<li>Supports Strong Customer Authentication (SCA) as required in the European Economic Area (EEA).</li>
</ul>
<h2>Features and benefits</h2>
<h3>A complete, secure payment solution</h3>
PayPal Braintree lets you securely receive online payments for the products and subscriptions in your store.
<h3>Save payment methods for a streamlined checkout experience</h3>
Customers can save their credit cards and connect their PayPal account for faster checkouts. Fewer screens, fewer clicks, and less friction can improve conversion rates — especially on mobile!
<h3>Expedited checkout with PayPal buttons on product, cart, and checkout pages</h3>
Add PayPal Checkout and Buy Now buttons to your site to expedite checkout for your customers. You can customize the buttons’ appearance to better match your site’s branding for a consistent experience.
<img class="alignnone size-medium wp-image-6152400" src="https://woocommerce.com/wp-content/uploads/2016/02/Screen-Shot-2020-07-10-at-10.00.32-AM.png?w=620" alt="" width="620" height="389" />
Enable the PayPal Buy Now button to let customers purchase directly from the product page.
<img class="alignnone size-medium wp-image-6152402" src="https://woocommerce.com/wp-content/uploads/2016/02/Screen-Shot-2020-07-10-at-10.01.51-AM.png?w=620" alt="" width="620" height="644" />
Expedite the purchase process with PayPal Checkout buttons in the cart.
<h3>Choices in fraud protection and security</h3>
PayPal Braintree includes basic fraud verification tools by default, but can support more sophisticated advanced or Kount Direct fraud tools for even greater protection.
Hosted Fields create iFrames hosted on Braintree’s servers that fit seamlessly into your site, providing a secure, customizable way for customers to enter payment information. Hosted Fields help your site achieve PCI DSS v3.0 SAQ-A compliance.
This extension also supports 3D Secure verification tools, such as Verified by Visa, and supports Strong Customer Authentication (SCA) for payment processing in the European Economic Area (EEA).
<h3>Manage orders directly in WooCommerce</h3>
With PayPal Braintree, you can capture previously authorized transactions, void transactions, and refund orders directly within WooCommerce for an optimized order management workflow.

PayPal Braintree

Accept PayPal, credit cards and debit cards with a single payment gateway solution — PayPal Powered by Braintree.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

PayPal Braintree vs WooCommerce Analytics