<h2>The complete enterprise payment solution for WooCommerce</h2>
PayPal Enterprise Payments (formerly Braintree) is the official WooCommerce extension for PayPal’s enterprise payment platform. Accept a full suite of payment methods — credit cards, PayPal, Apple Pay, Google Pay, Venmo, ACH Direct Debit, Buy Now Pay Later, and local payment methods — all from a single, PCI-compliant integration.
Fastlane by PayPal automatically fills payment and shipping details for returning PayPal shoppers, reducing checkout friction for guest customers and improving conversion rates across Classic and Blocks checkout.
<h2>Why use PayPal Enterprise Payments</h2>
<ul>
<li>Credit cards via Hosted Fields — Visa, Mastercard, Amex, Discover, Diners Club, and JCB. PCI DSS SAQ-A compliant.</li>
<li>PayPal — wallet and express checkout buttons on product, cart, and checkout pages.</li>
<li>Apple Pay — supported on Classic and Blocks checkout.</li>
<li>Google Pay — available on product, cart, and checkout pages.</li>
<li>Venmo — USD, with configurable button placement.</li>
<li>ACH Direct Debit — US/USD, with vaulting for recurring products.</li>
<li>Buy Now Pay Later — via PayPal.</li>
<li>SEPA — for EU merchants.</li>
<li>Local payment methods — iDEAL (Netherlands), P24 (Poland), BLIK (Poland), EPS (Austria), MyBank (Italy), Bancontact (Belgium). All Blocks-compatible.</li>
<li>Fastlane accelerated guest checkout — auto-fills payment and shipping for shoppers with an existing Fastlane profile. Works on Classic and Blocks checkout.</li>
<li>Centralized vault and tokenization — save payment methods across credit cards, ACH, Venmo, and Fastlane.</li>
<li>L2/L3 data processing — for eligible B2B transactions.</li>
<li>WooCommerce Subscriptions and Pre-Orders compatible.</li>
<li>Manage refunds, voids, and captures directly in WooCommerce.</li>
</ul>
<h2>Features and benefits</h2>
<h3>A complete, secure payment solution</h3>
PayPal Enterprise Payments lets you securely accept payments across a full range of methods — from credit cards and PayPal to local payment methods and accelerated checkout. All card data is handled via Hosted Fields, which are iFrames hosted on PayPal’s servers that fit seamlessly into your checkout, keeping your store PCI DSS SAQ-A compliant without sacrificing a native checkout experience.
<h3>Fastlane: accelerated guest checkout</h3>
Fastlane by PayPal recognizes returning PayPal shoppers and automatically fills their payment and shipping information, dramatically reducing checkout steps for guest customers. Fastlane works across both Classic and Blocks checkout and requires no account creation from your customers.
<h3>Save payment methods for a streamlined checkout experience</h3>
Customers can save credit cards, link their PayPal account, vault ACH details, and store Venmo payment methods for faster repeat checkouts. Fewer screens, fewer clicks, and less friction — especially on mobile.
<h3>Express checkout on product, cart, and checkout pages</h3>
Add PayPal, Apple Pay, Google Pay, and Venmo express buttons throughout your store to let customers skip the checkout form entirely. Button placement and appearance are fully configurable to match your store’s branding.
<h3>Fraud protection and security</h3>
PayPal Enterprise Payments includes built-in fraud verification tools and supports 3D Secure (Verified by Visa and equivalents) and Strong Customer Authentication (SCA) for payment processing in the European Economic Area. Advanced fraud tooling is available for higher-volume merchants.
<h3>Manage orders directly in WooCommerce</h3>
Capture previously authorized transactions, void transactions, and issue refunds directly within WooCommerce — no need to log into the PayPal or Braintree dashboard for routine order management.

PayPal Enterprise Payments (formerly Braintree)

The official PayPal Enterprise Payments extension for WooCommerce. Accept credit cards, PayPal, Apple Pay, Google Pay, Venmo, ACH Direct Debit, BNPL, local payment methods, and more — with Fastlane accelerated checkout built in.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

PayPal Enterprise Payments (formerly Braintree) vs WooCommerce Analytics