<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Learn which channels drive the most traffic</strong> (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li><strong>Figure out where your site leaks money</strong> by tracking users’ flow from product page to cart to checkout.</li>
<li><strong>Understand which products customers are interested in</strong> by comparing traffic, transactions, and revenue across products.</li>
<li><strong>Determine what your customers look for</strong> by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate <strong>enhanced ecommerce analytics</strong> to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
<p>A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.</p>
<hr />
<p>Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.</p>

Google Analytics for WooCommerce

<p>Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.</p>

<h2>Get The Most Advanced Analytics For Your WooCommerce Store with Mixpanel</h2>
<p>Add Mixpanel tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily segment your data to easily perform complex analysis, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.</p>
<figure id="attachment_151507" aria-describedby="caption-attachment-151507" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png"><img class="size-full wp-image-151507" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png" alt="WooCommerce Mixpanel Segmentation Builder" width="543" height="302" /></a><figcaption id="caption-attachment-151507" class="wp-caption-text">Build complex queries with ease</figcaption></figure>
<h3>Designed for Mixpanel</h3>
<p>This extension is designed to work with <a href="http://mixpanel.com">Mixpanel</a>, the most advanced web and mobile analytics tool that gives you actionable metrics for your business. You’ll need to <a href="https://mixpanel.com/register/">sign up</a> for a free Mixpanel account if you don’t already have one. Mixpanel is <strong>free for a limited number of data points per month</strong>.</p>
<h3>Get Insight into Your Revenue and Customers</h3>
<p>Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.</p>
<figure id="attachment_151509" aria-describedby="caption-attachment-151509" style="width: 463px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png"><img class="size-full wp-image-151509" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png" alt="WooCommerce Mixpanel Trends" width="463" height="294" /></a><figcaption id="caption-attachment-151509" class="wp-caption-text">See trends to help you identify ways to increase revenue and customer happiness.</figcaption></figure>
<h3>Visualize Your Sales Funnel</h3>
<p>See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!</p>
<figure id="attachment_151506" aria-describedby="caption-attachment-151506" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png"><img class="size-medium wp-image-151506" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png" alt="WooCommerce Mixpanel Funnel Visualization" width="550" height="189" /></a><figcaption id="caption-attachment-151506" class="wp-caption-text">Improve your sales funnels to increase your store’s revenue</figcaption></figure>
<p>Easily build your visualizations and see exactly the information you want.</p>
<figure id="attachment_151505" aria-describedby="caption-attachment-151505" style="width: 466px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png"><img class="size-full wp-image-151505" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png" alt="WooCommerce Mixpanel Funnel Builder" width="466" height="327" /></a><figcaption id="caption-attachment-151505" class="wp-caption-text">The funnel tool makes building complex funnels a snap.</figcaption></figure>
<p>Once you’ve built your visualization, use the the funnel analysis tools to perform a deep data analysis.</p>
<figure id="attachment_151504" aria-describedby="caption-attachment-151504" style="width: 461px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png"><img class="size-full wp-image-151504" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png" alt="WooCommerce Mixpanel Deep Funnel Analysis" width="461" height="284" /></a><figcaption id="caption-attachment-151504" class="wp-caption-text">Analyze your funnel visualization with tools to help you find actionable data.</figcaption></figure>
<h3>Real-Time Analytics</h3>
<p>Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Stream view to see activity on your site in real-time.</p>
<figure id="attachment_151508" aria-describedby="caption-attachment-151508" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png"><img class="size-medium wp-image-151508" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png" alt="WooCommerce Mixpanel Stream" width="550" height="437" /></a><figcaption id="caption-attachment-151508" class="wp-caption-text">Watch your customers interact with your store in real-time</figcaption></figure>
<h3>Powerful Customization</h3>
<p>All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically tied to their WordPress username or email address when logged in. Custom events can be tracked by adding a snippet to your theme.</p>
<figure id="attachment_152633" aria-describedby="caption-attachment-152633" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png"><img class="size-medium wp-image-152633" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png" alt="WooCommerce Mixpanel Admin Settings" width="550" height="492" /></a><figcaption id="caption-attachment-152633" class="wp-caption-text">Already using Mixpanel? Easily customize event & property names to match your existing data</figcaption></figure>
<h3>Supports WooCommerce Subscriptions</h3>
<p>Selling subscriptions on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Mixpanel can show you average subscription length, cancellation rate, and more subscription metrics without any extra configuration required.</p>
<h3>How to Get Started (in 5 minutes or less)</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store.</li>
<li>Login to your Mixpanel account (<a href="https://mixpanel.com/register/">sign up</a> for free if you don’t already have an account) and grab your project token.</li>
<li>Save your token on the settings page.</li>
<li>That’s it! Sit back and enjoy easy but powerful store analytics!</li>
</ol>
<p>Read the <a href="https://woocommerce.com/document/mixpanel/">full documentation</a> to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!</p>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Mixpanel

<p>Add event tracking powered by Mixpanel to your WooCommerce store.</p>

Google Analytics for WooCommerce vs Mixpanel