<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li>Learn which channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li>Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.</li>
<li>Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.</li>
<li>Determine what your customers look for by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate enhanced ecommerce analytics to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.
<hr />
Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.

Google Analytics for WooCommerce

Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.

<h2>Boost your sales and cut advertising costs with Pixel Manager Pro, an extension that excels in precise ecommerce tracking.</h2>
This extension tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your store and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise ecommerce tracking.
Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. 
— <a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" target="_blank" rel="noopener">@dpackert24</a></blockquote>
<blockquote>Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. 
— <a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" target="_blank" rel="noopener">@chxz</a></blockquote>
Pixel Manager Pro integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft, and TikTok.
<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%"></div></div>
Benefits
<ul>
<li>User-friendly and intuitive.</li>
<li>Customizable filters for even more precise tracking.</li>
<li>DPR-aligned with advanced data privacy features.</li>
<li>Standardized data output across platforms.</li>
<li>In-depth payment gateway reports – goodbye conversion drops.</li>
<li>Lightweight JavaScript library for a speedy site.</li>
<li>Auto Conversion Recovery (ACR) – catch those lost conversions.</li>
</ul>
This extension goes beyond basic setup, offering comprehensive tracking of all ecommerce activities. Advanced features like Google Analytics Enhanced Ecommerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why Pixel Manager Pro?
Accuracy, simplicity, innovation — plus unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" target="_blank" rel="noopener">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" target="_blank" rel="noopener">ACR</a>.
Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>LinkedIn Ads Pixel</li>
<li>Meta Ads Pixel</li>
<li>Microsoft Ads Pixel</li>
<li>Outbrain Ads Pixel</li>
<li>Pinterest Ads Pixel</li>
<li>Reddit Ads Pixel</li>
<li>Snapchat Ads Pixel</li>
<li>Taboola Ads Pixel</li>
<li>TikTok Ads Pixel</li>
<li>Twitter Ads Pixel</li>
</ul>
Highlights
<ul>
<li>Effective order duplication prevention.</li>
<li>Dynamic remarketing audience collection.</li>
<li>Google Ads Cart Data tracking.</li>
<li>Consent management platform compatibility.</li>
<li>Google Analytics Enhanced E-Commerce.</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/diagnostics/#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions</li>
<li>Server-side tracking for many platforms</li>
<li>Meta Conversion API</li>
<li>TikTok EAPI</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/features/automatic-conversion-recovery-acr/" target="_blank" rel="noopener">Automatic Conversion Recovery (ACR)</a></li>
</ul>
Documentation
<a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/" rel="nofollow ugc">View documentation</a>.
Consent management
The extension uses data from several Consent Management plugins to manage approvals and disapproval for injecting marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li>Cookiebot</li>
<li>Cookie Script</li>
<li>Complianz GDPR/CCPA Cookie Consent</li>
<li>Cookie Notice</li>
<li>Cookie Notice & Compliance for GDPR / CCPA</li>
<li>Cookie Law Info</li>
<li>GDPR Cookie Compliance</li>
<li>WP AutoTerms</li>
<li>Usercentrics</li>
<li>CookiePro by OneTrust</li>
<li>Termly</li>
<li>Iubenda</li>
<li>WP Consent API</li>
<li>WP Cookie Consent</li>
</ul>
Please read the following for additional <a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/consent-management/platforms/" rel="nofollow ugc">setup information</a>.
Security review
Although we follow security best practices, we wanted to ensure we didn’t miss anything. So, we had the extension reviewed by <a href="https://patchstack.com/" target="_blank" rel="noopener">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" target="_blank" rel="noopener">Report a vulnerability</a>.

Pixel Manager Pro

Boost sales and cut advertising costs through precise visitor tracking. Send events and conversions to Google Analytics, Google Ads, Meta Ads (Facebook, Instagram), Microsoft Ads, and many more.

Google Analytics for WooCommerce vs Pixel Manager Pro