<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li>Learn which channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li>Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.</li>
<li>Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.</li>
<li>Determine what your customers look for by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate enhanced ecommerce analytics to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.
<hr />
Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.

Google Analytics for WooCommerce

Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.

<h2>Track WordPress and WooCommerce activity and send data to Segment.com*</h2>
Track ecommerce events, site events, and more automatically. No coding necessary. No changes to JavaScript/CSS or theme files. No touching PHP or HTML.
Simply install the extension, enter your Segment.com API code and you would be tracking everything instantly.
This extension connects with <a href="https://segment.com/" target="_blank" rel="noopener">Segment.com</a> — an analytics aggregation and relay service. Segment.com lets you send your analytics data to any service you want, without you having to integrate with each one individually.
Segment.com lets you send your analytics data to: 
AdRoll, BitDeli, BugHeard, bugsnag, Chartbeat, ClickTale, Clicky, Comscore, Countly, Crazyegg, Crtittercism, Customer.io, Errorception, Flurry, Foxmetricks, Guages, Google Analytics, GoSquared, Heap, Help Scout, HitTail, HubSpot, Improvely, Intercom, Keen.io, KISSmetrics, Klaviyo, Librato, LiveChat, Localytics, Lytics, Marketo, Mixpanel, Olark, Ominture, Optimizely, Outbound, Pardot, Perfect Audience, Pingdom, Preact, Qualaroo, Quantcast, Salesforce, Sentry, SnapEngage, Totango, USERcycle, Userfox, UserVoice, Vero, Visual Website Optimizer, Woopra, Webhooks, without having to integrate with each and every one, saving you a ton of time.
Segment.com stores your analytics data for later use. So if you want to switch between these services, you can do that by clicking a button. No changes required on your website. No manual imports. No loss of data!!
The following events will be tracked by default:
<ul>
<li>Registration form seen</li>
<li>New user registered</li>
<li>Logged in</li>
<li>Logged out</li>
<li>Viewed account</li>
<li>Password changed</li>
<li>Address updated</li>
<li>Track post</li>
<li>Track page</li>
<li>Track archive</li>
<li>Track searches</li>
<li>Viewed product</li>
<li>Added to cart</li>
<li>Removed from cart</li>
<li>Viewed cart</li>
<li>Coupon applied</li>
<li>Checkout started</li>
<li>Calculated shipping</li>
<li>Payment started</li>
<li>Completed purchase</li>
<li>Order created</li>
<li>Viewed order</li>
<li>Tracked order</li>
<li>File downloaded</li>
<li>Re-ordered</li>
<li>Order cancelled</li>
<li>Commented</li>
<li>Reviewed product</li>
</ul>
If you are a developer, you can track any additional events from any other plugins/extensions (for example, WooCommerce Subscriptions) too. Refer to <a href="https://woocommerce.com/document/segment-io-connector/#section-7" target="_blank" rel="noopener">this doc</a> on how to do it.
<hr />
 Need any more reasons to buy? Segment.com Integration is built by StoreApps, a leading WooCommerce extension developer. You can trust you’re getting high-quality code backed with first-class support. 
<a href="https://woocommerce.com/vendor/storeapps/">Check out our other best-selling and popular extensions for WooCommerce</a>.
*Segment.com was previously known as Segment.io

Segment.io Integration

Tracks WordPress and WooCommerce activity and sends data to Segment.com

Google Analytics for WooCommerce vs Segment.io Integration