<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li>Learn which channels drive the most traffic (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li>Figure out where your site leaks money by tracking users’ flow from product page to cart to checkout.</li>
<li>Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.</li>
<li>Determine what your customers look for by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate enhanced ecommerce analytics to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.
<hr />
Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.

Google Analytics for WooCommerce

Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.

<ul class="wccom-tick-list-primary">
<li>Easy to install and manage</li>
<li>At-A-Glance Dashboard Widget</li>
<li>Comprehensive custom date-range Reports</li>
<li>“Cart Detail” view showing cart products, time-last-updated, and more.</li>
</ul>
<hr>
<h2>View cart abandonment statistics and graphs from your WooCommerce dashboard</h2>
The WooCommerce Cart Reports extension provides real-time metrics on your customers’ open and abandoned shopping carts. Keep tabs on your customers’ carts and manage your online store more efficiently.
Cart Reports for WooCommerce offers comprehensive reporting features in a new “Carts” tab in the WooCommerce “Reports” tab in “WooCommerce” -> “Reports.” From the Carts tab you can view converted/open/abandoned carts over a custom date range, most-abandoned products, and product abandonment by month:
<img class="alignnone wp-image-18734004288763 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-reports-view.jpg?w=896" alt="" width="896" height="530" />
Cart Reports for WooCommerce provides a list view to analyze open, abandoned, and converted carts. From the list view, you can filter by cart date, cart status, or customer. You can view cart actions, where available, including “View Order” for converted carts, and “Email Customer” for carts associated with a user:
<img class="alignnone wp-image-18734004288765 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-main-carts-view.jpg?w=896" alt="" width="896" height="494" />
Cart Reports also offers a dashboard widget offering administrators a quick-glance insight into cart trends. See currently open carts and recently abandoned carts right from the WooCommerce dashboard:
<img class="alignnone wp-image-18734004288775 size-medium" src="https://woocommerce.com/wp-content/uploads/2013/04/cart-reports-dashboard-widget-1.jpg?w=896" alt="" width="896" height="134" />

Cart Reports

Get real-time reports on what customers are leaving in their cart.

Google Analytics for WooCommerce vs Cart Reports