<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Learn which channels drive the most traffic</strong> (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li><strong>Figure out where your site leaks money</strong> by tracking users’ flow from product page to cart to checkout.</li>
<li><strong>Understand which products customers are interested in</strong> by comparing traffic, transactions, and revenue across products.</li>
<li><strong>Determine what your customers look for</strong> by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate <strong>enhanced ecommerce analytics</strong> to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
<p>A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.</p>
<hr />
<p>Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.</p>

Google Analytics for WooCommerce

<p>Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.</p>

<h2 style="color: #f5247d"><b>WooCommerce + Drip</b></h2>
<p>Drip Integration for WooCommerce connects your WooCommerce store to your <a href="https://getdrip.com/">Drip Email Marketing</a> account. It allows customers to subscribe to receive emails, and tracks conversions, sales and lifetime value for those who do.</p>
<p>When a sale is made in your store, Drip Integration for WooCommerce does <a href="https://woocommerce.com/document/woocommerce-drip/#section-3">a few different things</a>:</p>
<ul>
<li><strong>Goal Conversion:</strong> A conversion goal will (optionally) be achieved in your Drip account.</li>
<li><strong>Event Recorded:</strong> An event for the sale will be recorded in the subscriber’s history.</li>
<li><strong>Lifetime Value:</strong> The lifetime value of the subscriber will be updated, so you can see how much value these customers have been, not just in one order but all of the orders they’ve made.</li>
<li><strong>Subscriber Name:</strong> The name custom field will be updated with the subscriber’s name used during checkout.</li>
<li><strong>Subscriber Tag:</strong> The subscriber will be given a tag of Customer, so you can easily see which subscribers are actually customers.</li>
<li><strong>Purchased Products:</strong> The products purchased by a user are recorded too, so you can target broadcasts and campaigns at certain product owners. You could even <strong>sell</strong> Drip campaigns using this method!</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/01/all-events.png"><img class="aligncenter wp-image-609089 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/all-events-620x449.png" alt="all-events" width="620" height="449" /></a></p>
<h2>Subscribe Checkbox</h2>
<p>Drip Integration for WooCommerce also comes with an optional ‘Subscribe to Campaign’ checkbox that can be turned on and added to the checkout and account registration forms. You can choose the campaign for it to sign users up to and even customise the text it uses next to the checkbox.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip.png"><img class="aligncenter wp-image-609090 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/01/woocommerce-drip-620x228.png" alt="woocommerce-drip" width="620" height="228" /></a></p>
<h3>Key Features</h3>
<ul>
<li>Tracks Conversions</li>
<li>Tracks Lifetime Value</li>
<li>Tracks Purchased Products</li>
<li>Tags Subscribers</li>
<li>Subscribe Checkbox (checkout & register)</li>
<li>Extremely Easy to Use</li>
<li>Extensible & Dev-Friendly</li>
<li>Translation-ready</li>
</ul>
<p>For a closer look at Drip Integration for WooCommerce, check out the <a href="https://woocommerce.com/document/woocommerce-drip/">available documentation</a> or feel free to open a support request with your pre-sales questions.</p>
<p>Made and supported by the team at:<br />
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=6b3d2268dcdd0c229789f6d1cc99d7469107de49" alt="Kestrel logo" width="200" height="45" /></p>

Drip Integration

<p>Connect WooCommerce to Drip to auto‑track conversions, lifetime value, and purchased products. Tag customers, segment by behavior, and trigger campaigns from checkout to repeat purchase.</p>

Google Analytics for WooCommerce vs Drip Integration