<h2>Benefits</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Learn which channels drive the most traffic</strong> (including search, social, email, and ads) so you know which channels to spend more time on.</li>
<li><strong>Figure out where your site leaks money</strong> by tracking users’ flow from product page to cart to checkout.</li>
<li><strong>Understand which products customers are interested in</strong> by comparing traffic, transactions, and revenue across products.</li>
<li><strong>Determine what your customers look for</strong> by seeing which pages they land on from search engines.</li>
</ul>
<hr />
<h2>Get basic ecommerce analytics for free</h2>
<ul class="wccom-tick-list-secondary">
<li>Track basic data — including sessions, users, and events — with Universal Analytics.</li>
<li>Integrate <strong>enhanced ecommerce analytics</strong> to get basic ecommerce data, including cart actions and product views.</li>
<li>Exclude visits from administrators to get a more accurate picture of customer data.</li>
<li>Support for Display Advertising.</li>
</ul>
<p>A <a href="https://www.google.com/analytics/" target="_blank" rel="noopener">free Google Analytics account</a> is required to use this extension.</p>
<hr />
<p>Need more advanced ecommerce tracking? <a href="https://woocommerce.com/products/woocommerce-google-analytics-pro/">Try Google Analytics Pro</a>.</p>

Google Analytics for WooCommerce

<p>Understand your customers and increase revenue with the world’s leading analytics platform — integrated with WooCommerce for free.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Use PayHelm’s powerful tools to build sophisticated reports</strong></li>
<li><strong>Grow your Woo store with insights gained from exploring your data</strong></li>
<li><strong>Enjoy effortless access to customer, product, sales, logistics, and financial data</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<p>The <strong>PayHelm Reports & Analytics</strong> extension connects your Woo store to PayHelm’s powerful reporting tools. PayHelm helps thousands of companies build custom reports and uncover deep insights about their businesses.</p>
<p>PayHelm’s analytics capabilities include ready-made and customizable reports with insights into products, customers, sales, logistics, finances, taxes, and more.</p>
<p>Use <strong>PayHelm Reports & Analytics</strong> to grow your business by taking control of your data—if you can measure it, you can grow it!</p>
<h3 class="wp-block-heading"><strong>Features</strong></h3>
<h4><strong>Products reports</strong></h4>
<ul>
<li>Analyze your products by total sales, orders, average price, gateway fees, product cost, profits, and more.</li>
<li>Filter your sales data by various periods and compare performance</li>
<li>Drill into your data by keyword and analyze all product performance by that filter</li>
<li>Analyze product sales by variant, SKU, Brand</li>
<li>Filter or report by product details like size, mix, model, brand, ounces, etc.</li>
<li>Customer reports</li>
<li>See which customers purchase the most</li>
<li>Know which customers drive the most profits</li>
<li>See customers’ purchasing behavior over the last five years in a trend</li>
<li>Dive into any aspect of your customer’s data</li>
</ul>
<h4><strong>Tax reports</strong></h4>
<ul>
<li>See your taxes paid broken down by country or state</li>
<li>Trend taxes over time for any customer, customer group, marketing campaign, or custom data tag</li>
<li>Know which products are the most profitable given any tax rate</li>
<li>Marketing performance</li>
<li>Analyze referral or paid search performance</li>
<li>Know which campaigns convert best and are the most profitable</li>
<li>See which customers come in through which campaigns</li>
<li>Catch referral sources you didn’t know existed</li>
<li>Closed loop attribution available on any report</li>
</ul>
<h4><strong>Advanced filters</strong></h4>
<ul>
<li>Filter each linked account</li>
<li>Drill into Product Options, Custom Fields, Brand, SKU, Vendor, Product Type</li>
<li>Analyze inventory based on tags, collections, or accounts</li>
<li>See sales, fees, profits by payment status, currency, buyer country, and buyer state</li>
<li>Analyze sales from channels that use Codisto, inkFrog, and CedCommerce</li>
<li>See data from ShipStation, including shipping label costs, shipping insurance, and related shipping info</li>
</ul>
<h4><strong>Integrations</strong></h4>
<p>Connect Google Ads, Google Looker, Facebook Ads, Pinterest, PayPal, Google Analytics, Stripe, Braintree, eBay, Amazon, Walmart, Etsy, USPS, FedEx, ShipStation, Mailchimp, Klaviyo, Salesforce (SFDC), Google Drive, Omnisend, FTP, Wix, and more.</p>
<ul>
<li>Connect HubSpot and import customers or metadata</li>
<li>Connect Google Ads, Meta Ads, and Bing Ads to understand ROAS and marketing ROI</li>
<li>Connect Klaviyo, Omnisend, and Mailchimp to measure email performance</li>
<li>Connect OpenAI to gain valuable insights into your business</li>
<li>Connect Google Sheets and Google Drive to automate data import or export</li>
<li>Connect Amazon, Etsy, and Walmart to import orders automatically and connect metadata</li>
<li>Create an API Store integration to import data from another store to your Woo analytics and reporting</li>
</ul>
<h4><strong>How PayHelm works</strong></h4>
<p>Once you install PayHelm, we will automatically import your data from the past five years. We make up to seven data calls to the Woo data system to import, correlate, and analyze your data to ensure complete and accurate reporting.</p>
<p>If you need a specific field or specific data added, we do that free of charge, with no worries or custom quotes from sales reps.</p>
<h4><strong>Pricing</strong></h4>
<ul>
<li>Startup: $5/m for up to $10,000/m in sales</li>
<li>Professional: $25/m for up to $50,000/m in sales</li>
<li>Business: $50/m for up to $200,000/m in sales</li>
<li>Enterprise: $75+/m for over $200,00/m in sales</li>
</ul>

PayHelm: Export, Reports & Analytics

<p>Analyze your customers, products, taxes, inventory, traffic, marketplaces, channels, and marketing campaigns.  Connect your shipping costs, gateway fees, and all meta data.  Export & sync your data & reports.</p>

Google Analytics for WooCommerce vs PayHelm: Export, Reports & Analytics