<p><img class="aligncenter size-full wp-image-18734005868714" src="https://woocommerce.com/wp-content/uploads/2018/10/top-quality-store-program.gif" alt="An animation of the “Top Quality Store on Google” badge on desktop." width="980" height="490" /></p>
<h2>Integrate with Google’s Store Quality Program and Display the Top Quality Store Badge in your WooCommerce store</h2>
<ul>
<li>This extension integrates the <strong data-start="7805" data-end="7832">Google Customer Reviews</strong> opt‑in and website badge on WooCommerce. When customers opt in, Google emails a brief survey after delivery; their responses feed your <strong data-start="7968" data-end="7984">Store rating</strong>, which can appear on Search & Shopping and help drive qualified traffic. Store ratings are also an input to Google’s <strong data-start="8102" data-end="8119">Store Quality</strong> program, which may unlock the <strong data-start="8150" data-end="8171">Top Quality Store</strong> badge for merchants that consistently deliver exceptional experiences.</li>
<li>The <strong>Google Customer Reviews</strong> badge is a useful tool for letting your users know what others think of their experiences on your site. By adding the badge to your website, you can lead to higher levels of engagement and bringing in more qualified shoppers to your site.</li>
<li>Google will display your <strong>Seller Rating</strong> in search and shopping ads.</li>
<li>Save time! <strong>No coding required</strong> to integrate your WooCommerce store with Google Merchant Center Customer Reviews.</li>
<li>Easy setup! Enter your <strong>Google Merchant ID</strong> and begin displaying the <strong>Google Reviews Badge</strong> on your site, and the <strong>Opt-In Survey pop-up</strong> on the Thank You page (immediately after checkout), and start collecting valuable reviews. Get a free Google Merchant ID <a href="https://www.google.com/retail/solutions/merchant-center/" target="_blank" rel="noopener">here</a>.</li>
</ul>
<h2>How does the Google Customer Reviews Program generate reviews?</h2>
<h3>Step 1: Customer Reviews Opt-In Survey Pop-up</h3>
<p>Your shoppers will see this Customer Reviews Opt-In Window <strong>immediately after Checkout</strong>. In this pop-up Google asks for permission to send a one-minute survey to collect feedback on the shopping experience.</p>
<figure id="attachment_3385545" aria-describedby="caption-attachment-3385545" style="width: 712px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-survey-request1.jpg"><img class="wp-image-3385545" src="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-survey-request1.jpg" alt="Google Customer Reviews Optin Window" width="712" height="406" /></a><figcaption id="caption-attachment-3385545" class="wp-caption-text">Your shoppers will see this Customer Reviews Opt-In Window immediately after Checkout.</figcaption></figure>
<p>Once your customers agree by clicking “Yes” they will see a confirmation of their opting in.</p>
<figure id="attachment_3384631" aria-describedby="caption-attachment-3384631" style="width: 714px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-confirmation-survey-request.jpg"><img class="wp-image-3384631" src="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-confirmation-survey-request.jpg" alt="Opt-In Survey Confirmation" width="714" height="407" /></a><figcaption id="caption-attachment-3384631" class="wp-caption-text">Customer Reviews Opt-In Survey Confirmation</figcaption></figure>
<h3>Step 2: Your customers will then receive an email from the Google Customer Reviews Program</h3>
<p>This email will ask your customer to review their shopping experience.</p>
<figure id="attachment_18734001387182" aria-describedby="caption-attachment-18734001387182" style="width: 826px" class="wp-caption aligncenter"><img class="size-full wp-image-18734001387182" src="https://woocommerce.com/wp-content/uploads/2018/10/google-customer-reviews-review-request.png" alt="Email from Google Customer Reviews Program asking for review of shopping experience." width="826" height="530" /><figcaption id="caption-attachment-18734001387182" class="wp-caption-text">Google Customer Reviews Program will send an email to your customers asking them to review their shopping experience.</figcaption></figure>
<h3>Step 3: Customers will be able to rate their experience and leave a review</h3>
<figure id="attachment_18734001387223" aria-describedby="caption-attachment-18734001387223" style="width: 765px" class="wp-caption aligncenter"><img class="size-full wp-image-18734001387223" src="https://woocommerce.com/wp-content/uploads/2018/10/google-customer-reviews-leaving-five-star-review.png" alt="Google Customer Reviews program allows users to leave a review about their shopping experience. " width="765" height="577" /><figcaption id="caption-attachment-18734001387223" class="wp-caption-text">Your customers will be able to rate their experience and write a review.</figcaption></figure>
<figure id="attachment_18734001387233" aria-describedby="caption-attachment-18734001387233" style="width: 770px" class="wp-caption aligncenter"><img class="size-full wp-image-18734001387233" src="https://woocommerce.com/wp-content/uploads/2018/10/google-customer-reviews-review-confirmation-page.png" alt="Google Customer Reviews program review confirmation page." width="770" height="439" /><figcaption id="caption-attachment-18734001387233" class="wp-caption-text">Once your customer leaves a review, they will see a confirmation page and the process will be complete.</figcaption></figure>
<h2>How to Display your Google Store Quality Widget and Seller Rating on your site</h2>
<h3>Google Store Quality Widget (formerly Customer Reviews Ratings Badge) – DESKTOP</h3>
<figure id="attachment_18734005868740" aria-describedby="caption-attachment-18734005868740" style="width: 980px" class="wp-caption aligncenter"><img class="size-large wp-image-18734005868740" src="https://woocommerce.com/wp-content/uploads/2018/10/top-quality-store-badge-2.jpg?w=980" alt="The "Top Quality Store" badge, which displays on your listings, improves customer confidence in buying products from your business" width="980" height="499" /><figcaption id="caption-attachment-18734005868740" class="wp-caption-text">The “Top Quality Store” badge, which displays on your listings, improves customer confidence in buying products from your business</figcaption></figure>
<p><img class="aligncenter size-full wp-image-18734005868739" src="https://woocommerce.com/wp-content/uploads/2018/10/top-quality-store-badge-1.jpg" alt="The Top Quality Store Widget shows your seller rating and it is linked to a Google page where all the reviews are displayed." width="980" height="496" /></p>
<h3>Google Store Quality Widget (formerly Customer Reviews Ratings Badge) – MOBILE</h3>
<figure id="attachment_18734005868810" aria-describedby="caption-attachment-18734005868810" style="width: 450px" class="wp-caption aligncenter"><img class="wp-image-18734005868810 " src="https://woocommerce.com/wp-content/uploads/2018/10/top-quality-store-badge-mobile-1.jpg?w=714" alt="Top Quality Store Badge Mobile" width="450" height="818" /><figcaption id="caption-attachment-18734005868810" class="wp-caption-text">Top Quality Store Badge on Mobile</figcaption></figure>
<h3>Clicking on the Top Quality Store Widget will open the “Store Quality” page by Google</h3>
<figure id="attachment_18734005868832" aria-describedby="caption-attachment-18734005868832" style="width: 750px" class="wp-caption aligncenter"><img class="size-medium wp-image-18734005868832" src="https://woocommerce.com/wp-content/uploads/2018/10/top-quality-store-page-1.jpg?w=750" alt="Top Quality Store Google Page" width="750" height="692" /><figcaption id="caption-attachment-18734005868832" class="wp-caption-text">Clicking on “More about this store”</figcaption></figure>
<hr />
<h2>Actual customer website using this extension:</h2>
<ul>
<li style="list-style-type: none">
<ul>
<li><a href="https://worldofhoney.com/" target="_blank" rel="noopener">World of Honey</a> <strong>Top Quality Store</strong> – USA, <a href="https://www.google.com/storepages?q=worldofhoney.com&c=US&v=19" target="_blank" rel="noopener">Customer Reviews</a></li>
</ul>
</li>
</ul>
<hr />
<h2>Other ways to Display a Google Customer Reviews Badge on your Website</h2>
<h3>Add Badge Anywhere Via Shortcodes, Widgets or Menus</h3>
<figure id="attachment_5687002" aria-describedby="caption-attachment-5687002" style="width: 295px" class="wp-caption aligncenter"><img class="size-medium wp-image-5687002" src="https://woocommerce.com/wp-content/uploads/2018/10/google-merchant-center-badge-shortcode.jpg?w=295" alt="google merchant center badge shortcode" width="295" height="407" /><figcaption id="caption-attachment-5687002" class="wp-caption-text">Add Badge Shortcode Anywhere via Gutenberg Editor</figcaption></figure>
<figure id="attachment_5687010" aria-describedby="caption-attachment-5687010" style="width: 300px" class="wp-caption aligncenter"><img class="wp-image-5687010" src="https://woocommerce.com/wp-content/uploads/2018/10/add-google-merchant-center-light-badge-via-menu.png?w=446" alt="add google merchant center badge via menu" width="300" height="260" /><figcaption id="caption-attachment-5687010" class="wp-caption-text">Add Light or Dark Background Badge via Appearance > Menu</figcaption></figure>
<h2>Light and Dark background Google Customer Reviews Badges.</h2>
<figure id="attachment_5686997" aria-describedby="caption-attachment-5686997" style="width: 466px" class="wp-caption aligncenter"><img class="size-medium wp-image-5686997" src="https://woocommerce.com/wp-content/uploads/2018/10/google-merchant-center-light-badge.jpg?w=466" alt="Google Merchant Center light Background Badge" width="466" height="153" /><figcaption id="caption-attachment-5686997" class="wp-caption-text">Light Background Vanity Badge</figcaption></figure>
<figure id="attachment_5686998" aria-describedby="caption-attachment-5686998" style="width: 466px" class="wp-caption aligncenter"><img class="wp-image-5686998 size-medium" src="https://woocommerce.com/wp-content/uploads/2018/10/google-merchant-center-dark-background-badge.jpg?w=466" alt="add google merchant center badge via menu" width="466" height="155" /><figcaption id="caption-attachment-5686998" class="wp-caption-text">Dark Background Vanity Badge</figcaption></figure>
<h3>Get GTIN Data from Your Products from Different Sources</h3>
<figure id="attachment_5687018" aria-describedby="caption-attachment-5687018" style="width: 620px" class="wp-caption aligncenter"><img class="size-medium wp-image-5687018" src="https://woocommerce.com/wp-content/uploads/2018/10/GTIN-data-google-merchant-center-customer-reviews.jpg?w=620" alt="GTIN data google merchant center customer reviews" width="620" height="208" /><figcaption id="caption-attachment-5687018" class="wp-caption-text">Get GTIN from Custom Fields, or Google Product Feed plugin, or have the plugin Add a custom GTIN field in your products.</figcaption></figure>
<h3>Customer Reviews Extension Settings</h3>
<figure id="attachment_3384614" aria-describedby="caption-attachment-3384614" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-1.jpg"><img class="wp-image-3384614 size-full" src="https://woocommerce.com/wp-content/uploads/2018/08/woocommerce-google-merchant-center-screenshot-1.jpg" alt="Google Merchant Center Customer Reviews extension" width="980" height="559" /></a><figcaption id="caption-attachment-3384614" class="wp-caption-text">The Google Merchant Center Customer Reviews plugin settings are simple and easy to use.</figcaption></figure>
<hr />
<h2>Activate Google Customer Reviews in your Google Merchant Center account</h2>
<p>In order to use Google Customer Reviews, you’ll need to enable it in your Google Merchant Center account.</p>
<ol>
<li>Access your <a href="https://www.google.com/retail/solutions/merchant-center/" target="_blank" rel="noopener">Merchant Center account</a> by logging in.</li>
<li>To make sure that your Merchant Center account is fully functional, ensure that it has been verified and claimed.</li>
<li>Select Settings > Add-ons</li>
<li>Locate for Google Customer Reviews in the Discover tab.</li>
<li>To sign up, click on the “<strong>Set up</strong>“, or “<strong>Add</strong>” button.</li>
</ol>
<p>More about about Google Customer Reviews <a href="https://support.google.com/googleshopping/answer/7163734?hl=en#:~:text=Google%20Customer%20Reviews%20is%20a,an%20informed%20decision%20to%20purchase." target="_blank" rel="noopener">here</a>. Once you create your <a href="https://www.google.com/retail/solutions/merchant-center/" target="_blank" rel="noopener noreferrer">Google Merchant Center</a> account, you can proceed to enable the Customer Reviews program:</p>
<figure id="attachment_18734005868883" aria-describedby="caption-attachment-18734005868883" style="width: 800px" class="wp-caption aligncenter"><img class="wp-image-18734005868883 size-medium" src="https://woocommerce.com/wp-content/uploads/2018/10/merchant-center-setup-menu-3.jpg?w=800" alt="Enable the Customer Reviews Program" width="800" height="503" /><figcaption id="caption-attachment-18734005868883" class="wp-caption-text">Enable the Customer Reviews Program</figcaption></figure>
<h2>Track your Reviews in Google Merchant Center</h2>
<p>In order to use Google Customer Reviews, you’ll need to enable it in your Google Merchant Center account.</p>
<figure id="attachment_18734001396717" aria-describedby="caption-attachment-18734001396717" style="width: 650px" class="wp-caption aligncenter"><img class="size-large wp-image-18734001396717" src="https://woocommerce.com/wp-content/uploads/2018/10/google-merchant-center-review-tracking.png?w=650" alt="" width="650" height="450" /><figcaption id="caption-attachment-18734001396717" class="wp-caption-text">Google Merchant Center Customer Reviews dashboard</figcaption></figure>
<ul>
<li><strong>Top Quality Store</strong> eligibility is determined solely by <strong>Google</strong> using multiple quality signals; using this extension does not guarantee a badge.</li>
<li>To make a store<strong> Top Quality</strong>, Google asks businesses for data on certain experience categories when you shop, like shipping and returns policies, among others. Google also checks user ratings and the business’s website to measure its quality and accessibility. To estimate the expected quality of a shopping experience, Google considers all of that info together. The businesses with the highest ratings earn the Top Quality Store badge. You can find the badge on Google and the store’s website.</li>
</ul>

Google Top Quality Store & Reviews Integration

<p>Integrate Google’s Customer Reviews survey opt-in and the official Top Quality Store widget — collect verified seller ratings after checkout and display your store’s rating badge. Includes customizable badge positioning, margin controls, and optional custom ratings badges for both desktop and mobile.</p>

Willro LLC

<p><strong>Willro Reviews</strong> connects your WordPress site to <a href="https://www.willro.com" rel="nofollow ugc">Willro</a> — a next-generation review platform where real customers share their experiences through text, images, and videos.</p>
<p>In today’s competitive e-commerce landscape, buyers look for social proof before they buy. Willro helps you showcase authentic customer feedback right on your website using a shortcode, an Elementor widget, or a Gutenberg block.</p>
<h4>WooCommerce Compatibility</h4>
<p>You can embed Willro Reviews anywhere on your site — including WooCommerce pages — by placing the <code>[willro_reviews]</code> shortcode where you want the reviews section to appear.</p>
<blockquote>
<p><strong>You need a <a href="https://www.willro.com" rel="nofollow ugc">Willro</a> business account to use this plugin.</strong></p>
</blockquote>
<h4>✨ Key Features</h4>
<ul>
<li>📝 <strong>Text, Image & Video Reviews</strong> — Display rich media reviews from your Willro business profile including text, photos, and video reviews.</li>
<li>🎨 <strong>3 Beautiful Templates</strong> — Choose from 3 professionally designed display templates. Template 3 is dedicated to video reviews.</li>
<li>⭐ <strong>Rating Filter</strong> — Show reviews filtered by star rating (1–5 stars or all).</li>
<li>🏆 <strong>Willro Score</strong> — Display your overall Willro business score directly on your review sections.</li>
<li>🔃 <strong>Sort Options</strong> — Sort reviews by latest, highest rating, or lowest rating.</li>
<li>📦 <strong>Shortcode Support</strong> — Embed reviews anywhere on your site using a simple shortcode.</li>
<li>🧩 <strong>Elementor Widget</strong> — Drag and drop reviews directly in Elementor with visual controls.</li>
<li>⚡ <strong>Gutenberg Block</strong> — Add reviews in the WordPress block editor with ease.</li>
<li>🔒 <strong>Secure API Connection</strong> — All data is fetched securely over HTTPS using your Willro API key.</li>
<li>🏷️ <strong>Willro Attribution</strong> — Optionally display the Willro logo/attribution in your review section.</li>
<li>🚀 <strong>Lightweight & Fast</strong> — Minimal footprint, built for performance.</li>
</ul>
<h4>🚀 How It Works</h4>
<ol>
<li>Sign up or log in at <a href="https://www.willro.com" rel="nofollow ugc">Willro</a></li>
<li>Get your <strong>API key</strong> from your Willro business dashboard</li>
<li>Install and activate this plugin</li>
<li>Go to <strong>Willro Reviews <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings</strong> and enter your API key</li>
<li>Click <strong>Test Connection</strong> to verify your key</li>
<li>Add <code>[willro_reviews]</code> to any page, post, or widget area</li>
<li>Or use the <strong>Willro Reviews</strong> widget in Elementor / block in Gutenberg</li>
</ol>
<h4>📌 Shortcode Usage</h4>
<p>Basic:<br />
    [willro_reviews]</p>
<p>With options:<br />
    [willro_reviews template=”2″ limit=”10″ rating=”5″ sortType=”latest” mediaType=”IMAGE”]</p>
<p><strong>All Shortcode Parameters:</strong></p>
<p>  Parameter<br />
  Default<br />
  Options<br />
  Description</p>
<p>  <code>template</code><br />
  <code>1</code><br />
  <code>1</code>, <code>2</code>, <code>3</code><br />
  Display template (Template 3 = video only)</p>
<p>  <code>limit</code><br />
  <code>10</code><br />
  <code>1–50</code><br />
  Number of reviews to show</p>
<p>  <code>page</code><br />
  <code>1</code><br />
  Any number<br />
  Page number for pagination</p>
<p>  <code>rating</code><br />
  <em>(all)</em><br />
  <code>1</code>, <code>2</code>, <code>3</code>, <code>4</code>, <code>5</code><br />
  Filter by star rating</p>
<p>  <code>sortType</code><br />
  <em>(default)</em><br />
  <code>latest</code>, <code>highest</code>, <code>lowest</code><br />
  Sort order</p>
<p>  <code>mediaType</code><br />
  <em>(all)</em><br />
  <code>IMAGE</code>, <code>VIDEO</code><br />
  Filter by media type</p>
<p><strong>Examples:</strong></p>
<p>Show 5 top-rated image reviews using template 2:<br />
    [willro_reviews template=”2″ limit=”5″ rating=”5″ mediaType=”IMAGE”]</p>
<p>Show latest video reviews using template 3:<br />
    [willro_reviews template=”3″ sortType=”latest”]</p>
<h4>🌟 About Willro</h4>
<p>Willro is built around one idea: <strong>authenticity</strong>. Unlike traditional review platforms, Willro lets customers express their opinions through text, images, and videos — giving feedback that feels personal, relatable, and trustworthy.</p>
<p>With Willro, businesses don’t just collect ratings — they build real connections, earn genuine trust, and grow through honest customer feedback.</p>
<p>👉 Learn more at <a href="https://www.willro.com" rel="nofollow ugc">www.willro.com</a></p>
<h3>External Services</h3>
<p>This plugin connects to the Willro API (<code>https://prod.willro.com/api/v1/integration/business-api</code>) to fetch and display your business reviews and related business information.</p>
<p><strong>What data is sent and when:</strong></p>
<ul>
<li>When a page with the Willro Reviews shortcode, block, or Elementor widget loads, your server sends a request to the Willro API including your API key (in request headers) and query parameters such as <code>limit</code>, <code>page</code>, <code>mediaType</code>, <code>rating</code>, and <code>sortType</code>.</li>
<li>When you click <strong>“Test Connection”</strong> in plugin settings, a request is sent to the Willro API to verify your API key and retrieve your connected business name.</li>
<li>Review images and videos may be loaded directly by the visitor’s browser from media URLs returned by the Willro API.</li>
</ul>
<p><strong>Service provider information:</strong></p>
<ul>
<li>Website: <a href="https://www.willro.com" rel="nofollow ugc">https://www.willro.com</a></li>
<li>Terms of Service: <a href="https://www.willro.com/terms-and-conditions" rel="nofollow ugc">https://www.willro.com/terms-and-conditions</a></li>
<li>Privacy Policy: <a href="https://www.willro.com/privacy-policy" rel="nofollow ugc">https://www.willro.com/privacy-policy</a></li>
</ul>


Willro Video Reviews for WooCommerce

Show Willro text, image & video reviews with 3 templates, shortcode, and an Elementor widget.

Google Top Quality Store & Reviews Integration vs Willro Video Reviews for WooCommerce