Pull customer Instagram posts into your WooCommerce store as curated hashtag feeds. Link each post to the products it features, and turn user-generated content into social proof on your storefront.
<h2>Turn customer posts into your best product photos</h2>
Your customers already shoot the best content for your store, and they’re already on Instagram. Instagram Sync pulls public posts that mention your curated hashtags, lets you approve the ones worth showing, and displays them as curated galleries on your storefront. Each post links to the WooCommerce product it features, turning customer UGC into a social proof signal at the moment of decision.
<h2>Pull Instagram posts into WooCommerce by hashtag</h2>
Define the hashtags that matter to your store, your brand tag, a campaign tag, a product line tag. Instagram Sync builds an automatic Instagram feed from matching public posts, pulled directly from the Instagram Graph API. New content shows up in a pending queue ready for you to review.
<ul>
<li>Track your active hashtags within Instagram’s 7-day rolling search window</li>
<li>Pull both image and video posts from public accounts</li>
<li>Surface new posts automatically as they’re tagged</li>
<li>Connect via your existing Instagram Business or Creator account</li>
</ul>
<figure id="attachment_18734006564630" aria-describedby="caption-attachment-18734006564630" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/12-_-Feeds-list.png?w=980" alt="Instagram Sync's Feeds list page in WooCommerce admin showing two configured feeds — "Another new feed" (Draft, #buythisplugin, ID 454) and "Kestrels are birds" (7 approved / 6 unapproved, #kestrel, ID 448) — with columns for Title, Media, Hashtags, and Feed ID.

" width="980" height="239" class="size-large wp-image-18734006564630" /><figcaption id="caption-attachment-18734006564630" class="wp-caption-text">Manage every Instagram feed from one list — see hashtags, post counts, draft vs. published status, and feed IDs ready for use in shortcodes. </figcaption></figure>
<h2>Approve every post before it goes live</h2>
Nothing reaches your storefront without your approval. Imported posts sit in a pending queue where you can preview each one, approve the ones that fit your brand, and discard the rest. Pending posts that you skip are cleared automatically after seven days, so the queue never gets unwieldy. When approved posts are deleted or made private on Instagram, Instagram Sync removes them from your store too, so you don’t end up with broken galleries.
<ul>
<li>Preview each post in context before publishing it</li>
<li>Skip or remove anything off-brand</li>
<li>Auto-clean pending media after seven days</li>
<li>Auto-remove posts that go private or get deleted on Instagram</li>
</ul>
<figure id="attachment_18734006564625" aria-describedby="caption-attachment-18734006564625" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/07-_-Approval-queue.png?w=980" alt="Instagram Sync's "Kestrels are birds" feed edit screen in WooCommerce admin, showing thirteen kestrel and bird-photography media tiles with Approve / Unapprove buttons beneath each, plus a sidebar listing the active #kestrel hashtag source." width="980" height="601" class="size-large wp-image-18734006564625" /><figcaption id="caption-attachment-18734006564625" class="wp-caption-text">Every imported post lands in a pending queue. Approve the ones that fit your brand and skip the rest — pending media auto-clears after seven days. </figcaption></figure>
<h2>Link Instagram posts to WooCommerce products</h2>
Every WooCommerce product gets an Instagram tab in its product data. Associate the Instagram posts that feature that product, and shoppers see customer photos on the product page itself, turning organic UGC into trust signals exactly where buying decisions happen. The product tab is new in version 5.1, designed to make the connection between social proof and SKU explicit.
<ul>
<li>Attach approved Instagram posts to specific products</li>
<li>Show product-specific UGC on the single product template</li>
<li>Link feed items back to the products they reference</li>
<li>Build galleries that double as customer testimonials</li>
</ul>

<h2>Display Instagram feeds your store’s way</h2>
Three storefront layouts, configured per feed. Masonry for editorial Pinterest-style grids. Grid for a clean Instagram-native look. Carousel for product pages and homepage banners. Drop Instagram feeds onto shop pages, product pages, blog posts, sidebars, or anywhere else on your WordPress site with a single shortcode, and tune the column count, item count, and caption visibility for each placement.
<ul>
<li>Choose masonry, grid, or carousel per feed</li>
<li>Set columns and item count per placement with shortcode parameters</li>
<li>Drop feeds into pages, posts, sidebars, or product templates</li>
<li>Show or hide captions independently for each feed</li>
</ul>
<figure id="attachment_18734006564629" aria-describedby="caption-attachment-18734006564629" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/10-_-Storefront-feed.png?w=980" alt="Frontend storefront page titled "Example Instagram feed" displaying an Instagram Sync carousel of two customer kestrel photos with prev / next navigation arrows, rendered inline on a WordPress page via shortcode." width="980" height="601" class="size-large wp-image-18734006564629" /><figcaption id="caption-attachment-18734006564629" class="wp-caption-text">A two-column carousel feed rendered directly on a WordPress page via shortcode — masonry, grid, and carousel layouts are all configurable per feed.</figcaption></figure>
<h2>Open the full Instagram post in a modal lightbox</h2>
Clicking a feed thumbnail opens the full post in a lightbox, with likes, comments, username, and caption included via Instagram‘s oEmbed API. Visitors get the full social proof signal without leaving your store. Thumbnails themselves are served from your own server for fast page loads, while the lightbox loads the live post on demand.
<ul>
<li>Show the full Instagram post inline without redirecting visitors</li>
<li>Include captions, likes, and comments in the modal</li>
<li>Serve gallery thumbnails locally for fast page rendering</li>
<li>Keep visitors on your store while they engage with social content</li>
</ul>
<figure id="attachment_18734006564628" aria-describedby="caption-attachment-18734006564628" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/11-_-Lightbox-modal.png?w=980" alt="Instagram post lightbox opened over a darkened storefront feed, showing the original rob_mule_photography post with a kestrel image, "Female Kestrel with some lunch — Croxley 7/5/26" caption, hashtags, eight likes, and View profile / View more on Instagram buttons." width="980" height="601" class="size-large wp-image-18734006564628" /><figcaption id="caption-attachment-18734006564628" class="wp-caption-text">Clicking any thumbnail opens the original Instagram post — caption, hashtags, likes, and all — in a lightbox without sending visitors away from your store.</figcaption></figure>
<h2>Update your Instagram bio link without touching Instagram</h2>
Instagram only allows one clickable link in a profile bio. Set yours to redirect through Instagram Sync, and you can change the destination (to a campaign, a new product launch, a sale page, anything) without ever updating your Instagram profile. Point your bio link once, then change where it sends visitors as your priorities shift.
<ul>
<li>Set a single bio link destination from WooCommerce admin</li>
<li>Update the target without touching your Instagram profile</li>
<li>Point at any page, product, or campaign on your store</li>
<li>Match the bio link to whatever you’re promoting that week</li>
</ul>

<h2>Already syncing your catalog to Instagram Shopping?</h2>
Use Meta’s free <a href="https://wordpress.org/plugins/facebook-for-woocommerce/">Facebook for WooCommerce</a> plugin to push your catalog to Instagram. Use Instagram Sync to pull Instagram content back into your store. The two handle opposite halves of the same loop and are intended to be used together.
<h2>Ready to put customer UGC on your storefront?</h2>
Connecting Instagram and pulling your first batch of posts takes a few minutes once your Instagram Business account is linked.
<ol>
<li>Add Instagram Sync to your store</li>
<li>Connect your Instagram Business or Creator account</li>
<li>Define your hashtags and start pulling posts</li>
<li>Approve the posts worth showing</li>
<li>Drop the feed shortcode into your storefront</li>
</ol>
Built and supported by <a href="http://kestrelwp.com">Kestrel</a>, the team behind 40+ WooCommerce extensions.
Made by <img src="https://woocommerce.com/wp-content/uploads/2013/10/kestrel-logo.png" alt="Kestrel logo" width="200" height="45" />

Instagram Sync

Show Instagram hashtag feeds on your WooCommerce store, link posts to your products, and update your link-in-bio from your WordPress site

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Rapidly list products on multiple platforms</li>
<li style="font-weight: 400">Automate order management</li>
<li style="font-weight: 400">Easily update and maintain active product listings across platforms</li>
<li style="font-weight: 400">Native integration with your chosen marketplaces</li>
<li style="font-weight: 400">Instant inventory updates to avoid overselling</li>
<li style="font-weight: 400">Elevate your sales strategies with in-depth, real-time analytics</li>
<li style="font-weight: 400">Manage your platforms from a single interface</li>
</ul>
<hr class="wccom-product-heading__hr" />
Powered by M2E, the M2E Multichannel Connect extension allows Woo store owners to integrate and synchronize their product catalogs with Amazon, eBay, TikTok Shop, Temu, Shein, Walmart and OTTO, Kaufland. After installation, owners can manage all marketplaces from the same interface. 
<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">M2E’s 17+ years of e-commerce experience supporting your business</li>
<li style="font-weight: 400">Optimized support for multiple seller accounts and large product catalogs</li>
<li style="font-weight: 400">Complete marketplace related data ownership within the M2E platform</li>
<li style="font-weight: 400">Freedom to manage your Woo infrastructure to suit your company’s policy requirements</li>
<li style="font-weight: 400">Personalized best practices for scaling operations</li>
<li style="font-weight: 400"> Future-proof solutions through guaranteed marketplace updates to maintain compatibility</li>
<li style="font-weight: 400">Support for and compatibility with important marketplace-native functionalities such as eBay Parts Compatibility, Guaranteed Delivery, Amazon FBA, B2B and VAT calculation services, and more.</li>
<li style="font-weight: 400">Ongoing product development and continuous improvements</li>
<li style="font-weight: 400">Expert help from dedicated customer support</li>
<li style="font-weight: 400">White Glove service for brands</li>
</ul>
<h3>Get listed in 5 minutes</h3>
Add products from your Woo Store product catalog, choose the marketplaces where you wish to list them, and apply the correct templates in a few clicks.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Manage-eBay-Listings.png"><img class="alignnone wp-image-18734003112932 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Manage-eBay-Listings.png?w=620" alt="" width="620" height="349" /></a>
<h3>Take control of every aspect of your inventory management</h3>
eBay, Amazon, TikTok Shop, Temu, Walmart, Kaufland inventory management can be challenging. M2E Multichannel Connect streamlines marketplace selling in real time. It ensures seamless synchronization of all listing-related updates between WooCommerce and online marketplaces. M2E Multichannel Connect eliminates the risks of running out of stock or having excess inventory.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-New-eBay-Listing.png"><img class="alignnone wp-image-18734003112935 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-New-eBay-Listing.png?w=620" alt="" width="620" height="349" /></a>
<h3>Fully automated order management</h3>
Streamline your order processing with M2E’s automated workflow. Use built-in features to ship, invoice, cancel, and refund orders. M2E instantly sends all the changes to the relevant marketplace and informs your buyers about the status of their orders.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channel-eBay-orders.png"><img class="alignnone wp-image-18734003112941 size-large" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channel-eBay-orders.png?w=650" alt="" width="650" height="366" /></a>
<h3>Apply your own selling rules</h3>
Create unique selling strategies that are best for your business by adjusting pricing and quantity rules in M2E. Deploy customized pricing strategies and engage your customers across multiple marketplaces.
<h3>Maintain active marketplace listings</h3>
Multichannel listing management is a critical aspect of e-commerce, especially when you’re dealing with platforms like eBay and Amazon. M2E simplifies the process by letting you handle your live marketplace listings based on Woo product data. No need to relist them and lose existing product rankings or order histories. M2E will keep everything intact, importing relevant info related to each listing.
<h3>Natively integrate with marketplaces of your choice</h3>
Connect your Woo store to eBay, Amazon, Temu, Shein, TikTok Shop and Walmart. Instantly reach millions of new shoppers globe. With support of most marketplace’s native features, you’ll have a stable and trouble-free selling experience.
<h3>Maximize your Amazon sales</h3>
Select your preferred repricing rules for products you sell on Amazon, and<a href="https://m2ecloud.com/amazon-repricer"> M2E Amazon Repricer</a> will continuously optimize your pricing position in response to changes made by competing merchants. The solution considers multiple factors from Amazon algorithms, enhancing your chances of dominating the Featured Offer (formerly the Amazon Buy Box).
<h3>Elevate your sales strategy with in-depth real-time analytics</h3>
Access to real-time sales data is crucial for making timely decisions. <a href="https://m2epro.com/analytics">M2E Analytics</a> suite offers detailed marketplace-specific analytics for eBay, Amazon, and Walmart. Be on top of your detailed listing reports and customer data directly from the M2E interface or from your mobile device on the go.
<img class="alignnone size-medium wp-image-18734003112945" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Dashboard.png?w=620" alt="" width="620" height="349" />
<h3>Native support for existing eBay, Amazon, TikTok Shop, Temu, Shein, Walmart, Kaufland listings.</h3>
No need to re-list anything, M2E can simply map your online marketplace listings to your Woo product catalog.
<h3>Supported marketplaces</h3>
Amazon: Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, The Netherlands, Poland, Singapore, Spain, Sweden, Turkey, The UAE, The United Kingdom, and The United States
eBay: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, Poland, Singapore, Spain, Sweden, Switzerland, The Netherlands, The Philippines, The United Kingdom, and The United States
TikTok Shop: The United States, The United Kingdom, Germany, France, Italy, Spain, Ireland, Mexico, Brazil
Temu: 
North America: United States, and Canada; Europe: United Kingdom, Germany, France, Italy, Netherlands, Spain, Belgium, Austria, Poland, Czech Republic, Hungary, Romania, Sweden, and Portugal; Asia-Pacific: Japan, South Korea, and Australia; Latin America: Mexico.
Shein:
Italy, Spain, Portugal, Poland, Germany, United Kingdom, Netherlands, France, Sweden, USA, Brazil, Mexico
Walmart: The United States
Kaufland: Germany, France, Italy, the Czech Republic, Slovakia, Poland, and Austria
OTTO: Germany
<h3>About Sales Channels and M2E</h3>
M2E Multichannel Connect was created by M2E. M2E are the original developers of the legendary M2E Pro. Since 2009, M2E Pro has had 300,000+ installs and facilitated a whopping $20B+ in sales across eBay, Amazon and Walmart.
M2E Multichannel Connect is based on the native M2E Pro technology stack (5th generation). It is a fully automated and highly customizable solution that allows merchants of any size to conduct their entire business from a single, powerful interface.
M2E Multichannel Connect is also available in German, French, Italian, Spanish, Chezch, Polish and Portuguese.
M2E is honored to be:
<ul>
<li> An Amazon Developer Council member (<a href="https://www.prnewswire.com/news-releases/m2e-joins-amazon-marketplace-developer-council-683193131.html">https://www.prnewswire.com/news-releases/m2e-joins-amazon-marketplace-developer-council-683193131.html</a>)</li>
<li> An eBay Gold global partner in <a href="https://www.ebay.co.uk/sellercentre/grow-your-sales/service-providers, USA:https://www.ebay.com/sellercenter/ebay-for-business/third-party-providers">UK</a>, <a href="https://www.ebay.ca/sellercentre/ebay-for-business/third-party-providers">CA, </a><a href="https://www.ebay.com.au/sellercentre/integration-tools">AU</a>, <a href="https://www.ebay.de/verkaeuferportal/verkaufen-bei-ebay/partner">DE</a>, <a href="https://www.ebay.it/spaziovenditori/vendere-su-ebay/partner">IT</a> and <a href="https://www.ebay.es/centroparavendedores/vender-en-ebay/proveedores-externos">ES </a>markets</li>
<li> Endorsed by Walmart (<a href="https://marketplace.walmart.com/m2e/">https://marketplace.walmart.com/m2e/</a>) </li>
</ul>
<h3>Get started</h3>
To get started with M2E Multichannel Connect, simply deploy our solution into your Woo system using the installation guide. There is a 30-day free trial available and when your trial period is over, you can choose from one of the available subscription plans.
Visit <a href="https://m2ecloud.com/faq">the FAQ page</a> for more information or contact our <a href="https://help.m2ecloud.com/en/support/home">friendly support team</a>.

M2E Multichannel Connect

Connect WooCommerce with Amazon, eBay, Mirakl marketplaces, TikTok Shop, Temu, SHEIN, Walmart, Kaufland, OTTO, and OnBuy – and manage all your listings, inventory, and orders from one place.

Instagram Sync vs M2E Multichannel Connect