<p>Pull customer Instagram posts into your WooCommerce store as curated hashtag feeds. Link each post to the products it features, and turn user-generated content into social proof on your storefront.</p>
<h2>Turn customer posts into your best product photos</h2>
<p>Your customers already shoot the best content for your store, and they’re already on Instagram. Instagram Sync pulls public posts that mention your curated hashtags, lets you approve the ones worth showing, and displays them as curated galleries on your storefront. Each post links to the WooCommerce product it features, turning customer UGC into a social proof signal at the moment of decision.</p>
<h2>Pull Instagram posts into WooCommerce by hashtag</h2>
<p>Define the hashtags that matter to your store, your brand tag, a campaign tag, a product line tag. Instagram Sync builds an automatic Instagram feed from matching public posts, pulled directly from the Instagram Graph API. New content shows up in a pending queue ready for you to review.</p>
<ul>
<li>Track your active hashtags within Instagram’s 7-day rolling search window</li>
<li>Pull both image and video posts from public accounts</li>
<li>Surface new posts automatically as they’re tagged</li>
<li>Connect via your existing <strong>Instagram</strong> <strong>Business</strong> or <strong>Creator</strong> account</li>
</ul>
<figure id="attachment_18734006564630" aria-describedby="caption-attachment-18734006564630" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/12-_-Feeds-list.png?w=980" alt="Instagram Sync's Feeds list page in WooCommerce admin showing two configured feeds — "Another new feed" (Draft, #buythisplugin, ID 454) and "Kestrels are birds" (7 approved / 6 unapproved, #kestrel, ID 448) — with columns for Title, Media, Hashtags, and Feed ID.

" width="980" height="239" class="size-large wp-image-18734006564630" /><figcaption id="caption-attachment-18734006564630" class="wp-caption-text">Manage every Instagram feed from one list — see hashtags, post counts, draft vs. published status, and feed IDs ready for use in shortcodes.<br /></figcaption></figure>
<h2>Approve every post before it goes live</h2>
<p>Nothing reaches your storefront without your approval. Imported posts sit in a pending queue where you can preview each one, approve the ones that fit your brand, and discard the rest. Pending posts that you skip are cleared automatically after seven days, so the queue never gets unwieldy. When approved posts are deleted or made private on Instagram, Instagram Sync removes them from your store too, so you don’t end up with broken galleries.</p>
<ul>
<li>Preview each post in context before publishing it</li>
<li>Skip or remove anything off-brand</li>
<li>Auto-clean pending media after seven days</li>
<li>Auto-remove posts that go private or get deleted on Instagram</li>
</ul>
<figure id="attachment_18734006564625" aria-describedby="caption-attachment-18734006564625" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/07-_-Approval-queue.png?w=980" alt="Instagram Sync's "Kestrels are birds" feed edit screen in WooCommerce admin, showing thirteen kestrel and bird-photography media tiles with Approve / Unapprove buttons beneath each, plus a sidebar listing the active #kestrel hashtag source." width="980" height="601" class="size-large wp-image-18734006564625" /><figcaption id="caption-attachment-18734006564625" class="wp-caption-text">Every imported post lands in a pending queue. Approve the ones that fit your brand and skip the rest — pending media auto-clears after seven days.<br /></figcaption></figure>
<h2>Link Instagram posts to WooCommerce products</h2>
<p>Every WooCommerce product gets an Instagram tab in its product data. Associate the Instagram posts that feature that product, and shoppers see customer photos on the product page itself, turning organic UGC into trust signals exactly where buying decisions happen. The product tab is new in version 5.1, designed to make the connection between social proof and SKU explicit.</p>
<ul>
<li>Attach approved <strong>Instagram</strong> posts to specific products</li>
<li>Show product-specific UGC on the single product template</li>
<li>Link feed items back to the products they reference</li>
<li>Build galleries that double as customer testimonials</li>
</ul>
<p></p>
<h2>Display Instagram feeds your store’s way</h2>
<p>Three storefront layouts, configured per feed. Masonry for editorial Pinterest-style grids. Grid for a clean Instagram-native look. Carousel for product pages and homepage banners. Drop Instagram feeds onto shop pages, product pages, blog posts, sidebars, or anywhere else on your WordPress site with a single shortcode, and tune the column count, item count, and caption visibility for each placement.</p>
<ul>
<li>Choose masonry, grid, or carousel per feed</li>
<li>Set columns and item count per placement with shortcode parameters</li>
<li>Drop feeds into pages, posts, sidebars, or product templates</li>
<li>Show or hide captions independently for each feed</li>
</ul>
<figure id="attachment_18734006564629" aria-describedby="caption-attachment-18734006564629" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/10-_-Storefront-feed.png?w=980" alt="Frontend storefront page titled "Example Instagram feed" displaying an Instagram Sync carousel of two customer kestrel photos with prev / next navigation arrows, rendered inline on a WordPress page via shortcode." width="980" height="601" class="size-large wp-image-18734006564629" /><figcaption id="caption-attachment-18734006564629" class="wp-caption-text">A two-column carousel feed rendered directly on a WordPress page via shortcode — masonry, grid, and carousel layouts are all configurable per feed.</figcaption></figure>
<h2>Open the full Instagram post in a modal lightbox</h2>
<p>Clicking a feed thumbnail opens the full post in a lightbox, with likes, comments, username, and caption included via <strong>Instagram</strong>‘s oEmbed API. Visitors get the full social proof signal without leaving your store. Thumbnails themselves are served from your own server for fast page loads, while the lightbox loads the live post on demand.</p>
<ul>
<li>Show the full Instagram post inline without redirecting visitors</li>
<li>Include captions, likes, and comments in the modal</li>
<li>Serve gallery thumbnails locally for fast page rendering</li>
<li>Keep visitors on your store while they engage with social content</li>
</ul>
<figure id="attachment_18734006564628" aria-describedby="caption-attachment-18734006564628" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/11-_-Lightbox-modal.png?w=980" alt="Instagram post lightbox opened over a darkened storefront feed, showing the original rob_mule_photography post with a kestrel image, "Female Kestrel with some lunch — Croxley 7/5/26" caption, hashtags, eight likes, and View profile / View more on Instagram buttons." width="980" height="601" class="size-large wp-image-18734006564628" /><figcaption id="caption-attachment-18734006564628" class="wp-caption-text">Clicking any thumbnail opens the original Instagram post — caption, hashtags, likes, and all — in a lightbox without sending visitors away from your store.</figcaption></figure>
<h2>Update your Instagram bio link without touching Instagram</h2>
<p>Instagram only allows one clickable link in a profile bio. Set yours to redirect through Instagram Sync, and you can change the destination (to a campaign, a new product launch, a sale page, anything) without ever updating your Instagram profile. Point your bio link once, then change where it sends visitors as your priorities shift.</p>
<ul>
<li>Set a single bio link destination from WooCommerce admin</li>
<li>Update the target without touching your <strong>Instagram</strong> profile</li>
<li>Point at any page, product, or campaign on your store</li>
<li>Match the bio link to whatever you’re promoting that week</li>
</ul>
<p></p>
<h2>Already syncing your catalog to Instagram Shopping?</h2>
<p>Use Meta’s free <a href="https://wordpress.org/plugins/facebook-for-woocommerce/"><strong>Facebook for WooCommerce</strong></a> plugin to push your catalog to Instagram. Use <strong>Instagram Sync</strong> to pull Instagram content back into your store. The two handle opposite halves of the same loop and are intended to be used together.</p>
<h2>Ready to put customer UGC on your storefront?</h2>
<p>Connecting Instagram and pulling your first batch of posts takes a few minutes once your Instagram Business account is linked.</p>
<ol>
<li>Add Instagram Sync to your store</li>
<li>Connect your Instagram Business or Creator account</li>
<li>Define your hashtags and start pulling posts</li>
<li>Approve the posts worth showing</li>
<li>Drop the feed shortcode into your storefront</li>
</ol>
<p>Built and supported by <a href="http://kestrelwp.com"><strong>Kestrel</strong></a>, the team behind 40+ WooCommerce extensions.</p>
<p>Made by <img src="https://woocommerce.com/wp-content/uploads/2013/10/kestrel-logo.png" alt="Kestrel logo" width="200" height="45" /></p>

Instagram Sync

<p>Show Instagram hashtag feeds on your WooCommerce store, link posts to your products, and update your link-in-bio from your WordPress site</p>

<div class="woo-sc-box info">
<h3>New to Google Ads? Choose a sign-up offer to jumpstart your first campaign</h3>
<p>Getting started is easier with the help of a Google Ads credit. You have the flexibility to choose one of three offers that fits your monthly budget and grow at your own pace. Offer for new advertisers only.</p>
<p><a href="https://ads.google.com/home/terms-and-conditions/incentives/" target="_blank" rel="noopener"><i>Terms and conditions apply</i></a>.</p>
</div>
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<p> </p>
<h2>Sync your WooCommerce products Google Merchant for free</h2>
<p>Seamlessly integrate your WooCommerce store with Google and set yourself up for success.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Sync your WooCommerce product feed to Google</b> <b>Merchant Center</b>. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.</li>
<li><b>Have your product listings automatically updated in real time</b> so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.</li>
<li><b>Access all the tools and features you need</b> to manage your WooCommerce store and grow your business — centralized in one place.</li>
</ul>
<h2>Reach more high-intent customers with Google Ads</h2>
<p>Now your WooCommerce store is discoverable on Google — and you’re ready to <b>launch a Google Ads campaign!</b></p>
<ul class="wccom-tick-list-secondary">
<li><b>Put Google AI to work for you</b> by launching a Google Ads Performance Max campaign. <span style="font-weight: 400">When creating or editing a campaign, you can now generate ad copy and product images using Google AI — directly within the extension. </span>Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more — all aligned with your budget and specific goals.</li>
<li><b>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover</b> — from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and in the WooCommerce Mobile App.</li>
<li style="font-weight: 400"><span style="font-weight: 400"><strong>Built-in price benchmark reports</strong> let you compare your product prices against competitors. Spot pricing opportunities, stay competitive, and adjust your strategy in real time.</span></li>
<li style="font-weight: 400"><b>Get personalized budget recommendations</b><span style="font-weight: 400"> when setting up or editing your campaigns. Built-in budget guidance helps you invest with confidence and get the most from your ad spend.</span></li>
<li><b>Connect your store to YouTube Shopping </b><span style="font-weight: 400">and feature your products directly in videos and Shorts. Tag items from your WooCommerce catalog so viewers can browse and buy while they watch — then track performance from your dashboard. Tap into new audiences, new ad formats, and drive stronger Return on Ad Spend.</span></li>
</ul>
<div class="woo-sc-box info">
<h3><b>Not selling physical products? Google for WooCommerce works for you too</b></h3>
<p><span style="font-weight: 400">Service-based merchants can now use Google for WooCommerce to run Performance Max campaigns without a product catalog. Set up campaigns, connect your Google Business Profile, and get discovered on Google Maps and across Google’s ad network.</span></p>
</div>
<p><img class="alignnone size-medium wp-image-18734004008690" src="https://woocommerce.com/wp-content/uploads/2021/06/Woo_Landing_Page_PMaxBanner2.png?w=896" alt="" width="896" height="325" /></p>
<h2>Get custom insights and improve your conversions using Google tag</h2>
<p>Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Adjust your product listings in real time</b> to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li><b>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not.</b> With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li><b>Take your conversion tracking further with enhanced conversions</b> — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies, so you have the right data to help make your campaign more effective.</li>
</ul>
<hr />
<h2>Trusted by 900,000+ stores</h2>
<div class="woo-sc-box"><span style="font-weight: 400">“The ease of use is incredible. Being able to manage my Google Ads and product feed in one place has saved me hours of work.” — </span><b>QK Telecom</b><span style="font-weight: 400"> (Rated 5/5 stars)</span></div>
<p><a href="https://woocommerce.com/posts/root-science-google-ads-success-story/"><img class="alignnone size-medium wp-image-18734005635375" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_B_16_9.png?w=896" alt="" width="896" height="203" /></a></p>
<hr />
<h2>Step-by-step guides</h2>
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<p> </p>
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<p> </p>
<ol>
<li><i>Ad credit amounts vary by country and region. To learn more, please review the <a href="https://ads.google.com/home/terms-and-conditions/incentives/" target="_blank" rel="noopener">full terms and conditions</a>.</i></li>
<li><i>In the EEA and Switzerland, Merchant Center and Performance Max campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.</i></li>
<li><i><a href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank" rel="noopener">Learn more</a> about Performance Max and <a href="https://support.google.com/merchants/answer/160637#countrytable" target="_blank" rel="noopener">view supported countries and currencies</a>.</i></li>
</ol>

Google for WooCommerce

<p><span style="font-weight: 400">Promote your products and services across Google — from Search to YouTube and beyond — </span><span style="font-weight: 400">supported by AI features that help you create ads and optimize budgets </span><span style="font-weight: 400">so you can reach the right customers.</span></p>

Instagram Sync vs Google for WooCommerce