<p>Pull customer Instagram posts into your WooCommerce store as curated hashtag feeds. Link each post to the products it features, and turn user-generated content into social proof on your storefront.</p>
<h2>Turn customer posts into your best product photos</h2>
<p>Your customers already shoot the best content for your store, and they’re already on Instagram. Instagram Sync pulls public posts that mention your curated hashtags, lets you approve the ones worth showing, and displays them as curated galleries on your storefront. Each post links to the WooCommerce product it features, turning customer UGC into a social proof signal at the moment of decision.</p>
<h2>Pull Instagram posts into WooCommerce by hashtag</h2>
<p>Define the hashtags that matter to your store, your brand tag, a campaign tag, a product line tag. Instagram Sync builds an automatic Instagram feed from matching public posts, pulled directly from the Instagram Graph API. New content shows up in a pending queue ready for you to review.</p>
<ul>
<li>Track your active hashtags within Instagram’s 7-day rolling search window</li>
<li>Pull both image and video posts from public accounts</li>
<li>Surface new posts automatically as they’re tagged</li>
<li>Connect via your existing <strong>Instagram</strong> <strong>Business</strong> or <strong>Creator</strong> account</li>
</ul>
<figure id="attachment_18734006564630" aria-describedby="caption-attachment-18734006564630" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/12-_-Feeds-list.png?w=980" alt="Instagram Sync's Feeds list page in WooCommerce admin showing two configured feeds — "Another new feed" (Draft, #buythisplugin, ID 454) and "Kestrels are birds" (7 approved / 6 unapproved, #kestrel, ID 448) — with columns for Title, Media, Hashtags, and Feed ID.

" width="980" height="239" class="size-large wp-image-18734006564630" /><figcaption id="caption-attachment-18734006564630" class="wp-caption-text">Manage every Instagram feed from one list — see hashtags, post counts, draft vs. published status, and feed IDs ready for use in shortcodes.<br /></figcaption></figure>
<h2>Approve every post before it goes live</h2>
<p>Nothing reaches your storefront without your approval. Imported posts sit in a pending queue where you can preview each one, approve the ones that fit your brand, and discard the rest. Pending posts that you skip are cleared automatically after seven days, so the queue never gets unwieldy. When approved posts are deleted or made private on Instagram, Instagram Sync removes them from your store too, so you don’t end up with broken galleries.</p>
<ul>
<li>Preview each post in context before publishing it</li>
<li>Skip or remove anything off-brand</li>
<li>Auto-clean pending media after seven days</li>
<li>Auto-remove posts that go private or get deleted on Instagram</li>
</ul>
<figure id="attachment_18734006564625" aria-describedby="caption-attachment-18734006564625" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/07-_-Approval-queue.png?w=980" alt="Instagram Sync's "Kestrels are birds" feed edit screen in WooCommerce admin, showing thirteen kestrel and bird-photography media tiles with Approve / Unapprove buttons beneath each, plus a sidebar listing the active #kestrel hashtag source." width="980" height="601" class="size-large wp-image-18734006564625" /><figcaption id="caption-attachment-18734006564625" class="wp-caption-text">Every imported post lands in a pending queue. Approve the ones that fit your brand and skip the rest — pending media auto-clears after seven days.<br /></figcaption></figure>
<h2>Link Instagram posts to WooCommerce products</h2>
<p>Every WooCommerce product gets an Instagram tab in its product data. Associate the Instagram posts that feature that product, and shoppers see customer photos on the product page itself, turning organic UGC into trust signals exactly where buying decisions happen. The product tab is new in version 5.1, designed to make the connection between social proof and SKU explicit.</p>
<ul>
<li>Attach approved <strong>Instagram</strong> posts to specific products</li>
<li>Show product-specific UGC on the single product template</li>
<li>Link feed items back to the products they reference</li>
<li>Build galleries that double as customer testimonials</li>
</ul>
<p></p>
<h2>Display Instagram feeds your store’s way</h2>
<p>Three storefront layouts, configured per feed. Masonry for editorial Pinterest-style grids. Grid for a clean Instagram-native look. Carousel for product pages and homepage banners. Drop Instagram feeds onto shop pages, product pages, blog posts, sidebars, or anywhere else on your WordPress site with a single shortcode, and tune the column count, item count, and caption visibility for each placement.</p>
<ul>
<li>Choose masonry, grid, or carousel per feed</li>
<li>Set columns and item count per placement with shortcode parameters</li>
<li>Drop feeds into pages, posts, sidebars, or product templates</li>
<li>Show or hide captions independently for each feed</li>
</ul>
<figure id="attachment_18734006564629" aria-describedby="caption-attachment-18734006564629" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/10-_-Storefront-feed.png?w=980" alt="Frontend storefront page titled "Example Instagram feed" displaying an Instagram Sync carousel of two customer kestrel photos with prev / next navigation arrows, rendered inline on a WordPress page via shortcode." width="980" height="601" class="size-large wp-image-18734006564629" /><figcaption id="caption-attachment-18734006564629" class="wp-caption-text">A two-column carousel feed rendered directly on a WordPress page via shortcode — masonry, grid, and carousel layouts are all configurable per feed.</figcaption></figure>
<h2>Open the full Instagram post in a modal lightbox</h2>
<p>Clicking a feed thumbnail opens the full post in a lightbox, with likes, comments, username, and caption included via <strong>Instagram</strong>‘s oEmbed API. Visitors get the full social proof signal without leaving your store. Thumbnails themselves are served from your own server for fast page loads, while the lightbox loads the live post on demand.</p>
<ul>
<li>Show the full Instagram post inline without redirecting visitors</li>
<li>Include captions, likes, and comments in the modal</li>
<li>Serve gallery thumbnails locally for fast page rendering</li>
<li>Keep visitors on your store while they engage with social content</li>
</ul>
<figure id="attachment_18734006564628" aria-describedby="caption-attachment-18734006564628" style="width: 980px" class="wp-caption aligncenter"><img src="https://woocommerce.com/wp-content/uploads/2013/10/11-_-Lightbox-modal.png?w=980" alt="Instagram post lightbox opened over a darkened storefront feed, showing the original rob_mule_photography post with a kestrel image, "Female Kestrel with some lunch — Croxley 7/5/26" caption, hashtags, eight likes, and View profile / View more on Instagram buttons." width="980" height="601" class="size-large wp-image-18734006564628" /><figcaption id="caption-attachment-18734006564628" class="wp-caption-text">Clicking any thumbnail opens the original Instagram post — caption, hashtags, likes, and all — in a lightbox without sending visitors away from your store.</figcaption></figure>
<h2>Update your Instagram bio link without touching Instagram</h2>
<p>Instagram only allows one clickable link in a profile bio. Set yours to redirect through Instagram Sync, and you can change the destination (to a campaign, a new product launch, a sale page, anything) without ever updating your Instagram profile. Point your bio link once, then change where it sends visitors as your priorities shift.</p>
<ul>
<li>Set a single bio link destination from WooCommerce admin</li>
<li>Update the target without touching your <strong>Instagram</strong> profile</li>
<li>Point at any page, product, or campaign on your store</li>
<li>Match the bio link to whatever you’re promoting that week</li>
</ul>
<p></p>
<h2>Already syncing your catalog to Instagram Shopping?</h2>
<p>Use Meta’s free <a href="https://wordpress.org/plugins/facebook-for-woocommerce/"><strong>Facebook for WooCommerce</strong></a> plugin to push your catalog to Instagram. Use <strong>Instagram Sync</strong> to pull Instagram content back into your store. The two handle opposite halves of the same loop and are intended to be used together.</p>
<h2>Ready to put customer UGC on your storefront?</h2>
<p>Connecting Instagram and pulling your first batch of posts takes a few minutes once your Instagram Business account is linked.</p>
<ol>
<li>Add Instagram Sync to your store</li>
<li>Connect your Instagram Business or Creator account</li>
<li>Define your hashtags and start pulling posts</li>
<li>Approve the posts worth showing</li>
<li>Drop the feed shortcode into your storefront</li>
</ol>
<p>Built and supported by <a href="http://kestrelwp.com"><strong>Kestrel</strong></a>, the team behind 40+ WooCommerce extensions.</p>
<p>Made by <img src="https://woocommerce.com/wp-content/uploads/2013/10/kestrel-logo.png" alt="Kestrel logo" width="200" height="45" /></p>

Instagram Sync

<p>Show Instagram hashtag feeds on your WooCommerce store, link posts to your products, and update your link-in-bio from your WordPress site</p>

TikTok

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Instagram Sync vs TikTok